ssem final project

STRATEGIC SEARCH ENGINE MARKETINGFINAL PROJECT

IEVGENIIA IAKOVLEVA

© Ievgeniia Iakovleva, 2013

EXECUTIVE SUMMARY

TOTALLYBLOND.com – fashion, beauty and life-style blog.

• Blondberry – section about her every day life.

• Fashion-Yes (orig. Мода-Да) – section with latest news from a runway.

• Beauty – review of the new beauty products.

• Intellect – section about design, architecture and all what not clothe but interesting.

• Collage – section with author's creativity.

• Reviews – the most valuable section that contains reviews of beauty products, restaurants, movies, books.

• Culture – section with impressions of books, movies, music or events.

• Vidarium – commercials, short movies, clips.

TOTALLYBLOND.com is open to work with brands.

Currently, the client has AdSense serving ads on her blog.


EXECUTIVE SUMMARY

Navigation is very easy.

You can easily find recent post:

• By time

• By topics


EXECUTIVE SUMMARY

• Tags bar

• The most popular, recent, all comment


EXECUTIVE SUMMARY

According to ALEXA.com

Blog Audience


EXECUTIVE SUMMARY

GOALS:

• Increase traffic

• Increase number of new visitors and return visitors


CAMPAIGN 1. 30 NOV – 4 DEC

• Ad copies for the first campaign were based on beauty topic.

• The landing page was the main page of the blog.

• Total number of the keywords 49. All related to beauty staff.


CAMPAIGN 1.

BEAUTY-BLOG ABOUT DIFERENT, BEAUTIFUL, INTRESTING AND PERSONAL.

THE MOST BRIGHT BEAUTY-BLOG ABOUT BEAUTY AND FASHION!

THE MOST BRIGHT BEAUTY-BLOG FOR SMART AND STYLISH!


CAMPAIGN 1.


CAMPAIGN 2. 9 DEC – 15 DEC

• Ad copies for the first campaign were based on beauty products reviews.

• The landing page was the section with beauty reviews .

• Total number of the keywords 37. All related to beauty staff.

Ad Group 1


CAMPAIGN 2.

300 HONEST BEAUTY PRODUCTS REVIEWS – PERSONALY TESTED!

MORE THET 300 BEAUTY PRODUCTS REVIEWS – PERSONALY TESTED!


CAMPAIGN 2.


CAMPAIGN 2. 9 DEC – 15 DEC

• Ad copies for the first campaign were based on one particular post.

• The landing page was the blog post.

• Total number of the keywords 32. All related to the post topic.

Ad Group 2


CAMPAIGN 2.

WHAT TO WEAR TO GREAT THE NEW 2013 YEAR – THE TEAR OF BLACK WATER SNAKE!


CAMPAIGN 2.


RESALTS.

Traffic Sources Overview

Traffic during campaign was almost 14% higher than usual traffic – 606 vs. 710 visits per day.


RESALTS.

New vs Returning

New Visits growth rate = 6%

Returning Visits growth rate = 33%


RESALTS.

Location


RESALTS. ROI.

Total amount of spending = $132.21

Cliks = 172

Impresions = 25,327

CTR = 0.68%

Avg. CPC = $0.77

Revenue (AdSense 30Nov – 15Dec) = 15 Euro = 20 USD

ROI = ((132.21 – 20) / 132.21) x 100 = -85%


RESALTS.

One partnership proposal – to create series of posts for beauty brand.

According to the client`s information, they saw promotion in Google.


RECOMENDATIONS.

• DON`T run ads for whole blog or whole section! Message is too broad.

• Better to run campaigns for particular post, considering recent search trends. It will help to drive higher traffic.

• Run contest promotion campaigns to drive higher traffic.


ssem final project

Design

visitors ievgeniia iakovleva

topics ievgeniia iakovleva

comment ievgeniia iakovleva

beauty reviews

reviews of beauty products

beauty staff

beauty topic

bright beautyblog