Jan 09, 2020 17:37 GMT

SS20 Trend Alert: Rural Retreat

Hi there,

Happy New Year! Now in a new decade, we’re looking forward to what wecan expect in the world of interiors for 2020. At IKEA, we’re pleased toannounce our first Spring/Summer trend, Rural Retreat.

This tranquil trend creates an interplay of both shades and materials; naturaland crafted, neutral and bold, down-to-earth and elegant. Organic materialsare paired with handcrafted products in a style that celebrates imperfectionsand highlights the beauty of a simplistic way of life.

Natural colours emphasise the longing for nature and shift from old to new,whilst the sustainable materials demonstrate the progressive and consciousnature of the trend. It’s a look that meshes modern and traditional elements,resulting in a look that is authentic, warm, romantic, fresh and earthy.

Rosheen Forbes, Commercial Activity & Events Leader at IKEA UK & Ireland,says:

“This trend is all about channelling classic chateaux vibes throughout thesummer season, by welcoming nature into the home whilst keeping theoverall look bold and impactful. Handcrafted homewares collide with moderninfluences to create a dynamic design outcome that makes the space feel likehome.”

“Sustainable homewares are becoming increasingly important for manypeople; however, IKEA believes this shouldn’t mean compromising on quality,design, or affordability. This is a key element to this trend, in order to notonly bring nature into the home but help take care of it on the outside too.Bring rattan objects into your living space in order to incorporate wood in aneco-friendly way. It’s an exceptionally sustainable tropical wood due to thespeed at which it grows, renewing itself in only 5-7 years. Meanwhile, theBORSTAD woven basket, made from rattan, makes a handy storage space forextra cushions and blankets. Alternatively keep your laundry beautifullyorganised with the BORSTAD wooden clothes drying racks, which can eitherbe attached to the wall or free standing depending on which best suits yourspace.”

“The PRAKTBRÄCKA duvet set is a stunning work of art that should bedisplayed proudly on your bed. The floral pattern on this beautiful quilt coverand pillowcase is inspired by 18th century patterns, and is reminiscent ofSpring time when the flowers start to bloom. What’s more, it’s made from100% cotton from more sustainable sources so, you can enjoy all the softnessand cosiness of the covers knowing that the cotton has been consciouslygrown.”

“Reminiscent of a basket with its weaved material and form, the gorgeousTORARED pendant lamp shade is made of natural seagrass, a renewablematerial which makes it a sustainable choice for lighting your living spaces.Hang using a low positioning above your dining table to make it the stunningcentrepiece of the room”.

“The finer details within your home are essential for that overall flourish, soensure you bring in motifs and pattern for that finishing touch. TheROTFJÄRIL cushion cover has a charming green butterfly design on the frontto incorporate fresh colour into the space”.

Please find below a selection of products from the Rural Retreat trend below.Please do get in touch for any more information and to explore more newwonders visit ikea.co.uk.

Thanks,

Kate

ALPKLÖVERCurtains£19

Refresh your home withthese printed curtains

TORAREDPendant lampshade£13

Made of seagrass, thispendant lampshade is agreat way to show off thisrustic trend

ALVINEFlatwoven rug£165

This neutral coloured rugis handwoven by skilledcraftspeople in India andmade with 100% wool

GODTAGBARCeramic vase£9

Add fresh or artificialflowers to this beautifulhand-painted vase

BORSTADWoven basket£15

Store extra cushions andblankets in this stylishbasket

PRAKTBRÄCKADuvet set£35

This duvet set is bothdelicate and the neutralcolour is easy to matchwith decorative pillowsand throws

ROTFJÄRILCushion cover£4.50

This charming butterflyprinted cushion cover is alovely addition to your sofaor bed

SMYCKAArtificial leaf£2.50

Use a selection of artificialleaves, and your home willlook fresh all season long

RANARPFloor lamp£50

This classic and sturdywork lamp will brighten upthe living room whenreading

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