13TH JANUARY 2020 | 8.45AM - 5.30PM

Join Welltodo, Skipper & Skipper, and a host ofindustry experts for a full day of business

strategising and growth

Bird & Bird, 12 New Fetter Lane,

London EC4A

Agenda & Speakers

Guest checkin from 8.30am

9.30 - 10.15am: Future-proofing your brand: This session will explore just how some brands havecultivated loyalty beyond reason and the theory behinddeveloping a brand that is indispensable in the eyes ofthe consumer, regardless of socio-economic trends.

10.15 - 10.30am: Brand forecasting workshop: Collaborate with industry-leading brand strategists tounearth and realign your brand values as an essentialway to forecast for success.

10.45 - 11.45am: Founder discussion - Branding andre-branding for success: A panel discussion with twoof the industry’s most successful founders to discusshow they created and launched such successfulwellness brands, the pivotal moments in their brandevolution, and the formidable rebrand. Host: Lauren Armes - Founder, WelltodoGuest speaker: Sarah Brown - Founder, Pai Skincare &Lily Simpson - Founder, Detox Kitchen

11.45 - 12.45pm: Storytelling across brand touch-points: With the rise in popularity of ‘Story Living’, thisworkshop encourages you to consider how your brandlives and breathes across all touch-points, the impacton the consumer, and also provides the practical toolsto adopt Story Living for your brand.

SESSION TOPICS

9.00 - 9.30am: Welcome & introduction

SESSION TOPICS CONT.

2 - 2.50pm: Scaling your brand to new markets andaudiences: In this panel discussion, we talk to industryexperts who have successfully taken brands into newmarkets, reaching new and greater audiences. We willdive into the strategies that help build brand presenceand convert new customers. Guest speaker: Max Henderson - Co-Founder, Hotpod Yoga & Phil Coxon, MD Europe,MINDBODY

3 - 4pm: Influencers & organic contentmanagement: Supported by industry specialists in socialmedia and influencer management, this practical sessionwill uncover effective tactics for brands to utilise when using these all-important channels. This workshop aims to equip you with the tools to plan, execute and secure an authentic, organic presence across these channels. Guest speaker: Fab Giovanetti - Founder, Create Imapct Co.

4 - 5pm: The power of emotive communication: This session looks at your brand’s visuals and creative,and the value that a powerful art direction can bring.We will look at practical ways in which you can ensureyour brand identity matches your ethos – after all, theway your brand looks is as important as the way yourbrand behaves!

5 - 5.20pm: Closing remarks

HOSTS & SPEAKERS

SARAH BROWN – FOUNDER, PAI SKINCAREFounded by Sarah Brown in 2007, Pai has become the premiumchoice for those who’ve tried everything in their search for skinconfidence. After developing Chronic Urticaria in her mid-twenties,Sarah retrained in cosmetic formulation and developed organicskincare brand, Pai.

Pai employs 40 staff and exports to over 50 countries worldwide, with 150 tradeaccounts and 7 localised websites covering Europe, North America, Asia and Australasia.The cult range has garnered praise from beauty editors, Hollywood makeup artists andA-list stars.

MAX HENDERSON – CO-FOUNDER, HOTPOD YOGAHotpod Yoga was launched with a simple mission: to reinvent yogafor the modern world. Now an international brand, Hotpod hastaken yoga out of its niche and into the lives of millions of peoplepreviously untouched by (or uninterested in) yoga. As a former management consultant, Max identified problems withthe yoga market that Hotpod Yoga was created to solve.

LILY SIMPSON – FOUNDER, DETOX KITCHENIn 2012 Lily Simpson set out to show people that healthy fooddoesn’t have to be restrictive, boring, or tasteless.   She spearheaded the healthy food movement in London with thelaunch of Detox Kitchen, creating a market for home delivery of

Max leads on all things commercial and strategic, whilst building and supporting an ever-growing team at HQ and across the franchise network

freshly prepared healthy meals. Now, Detox Kitchen has grown to a multi-million poundbusiness, run by women, with more than 50 staff, a home delivery service serving morethan a million meals a year, two delis, a corporate catering service, concessions atSelfridges and Planet Organic, a commercial kitchen and HQ in Soho. Come 2020, Detox Kitchen will undergo it’s biggest brand transformation to date…

DUNCAN SKIPPER – FOUNDER, SKIPPER & SKIPPERWith 20 years of industry experience gained on both sides of theglobe, Duncan Skipper is now one half of the husband and wifeteam that has created the agency dedicated to the health & wellnessindustry, Skipper & Skipper. The agency is built on the belief in the

LAUREN ARMES – FOUNDER, WELLTODOSince founding Welltodo in 2014 as a passion project – and theneventually transforming it into a profitable 6-figure business – she’slearnt an awful lot about what it takes to launch and grow asuccessful startup in the wellness industry. Lauren, and Welltodo’sglobal mission is to help people build incredible businesses andcareers in the $4.5 trillion wellness industry.

Lauren has coached some of the industry’s most respected entrepreneurs andinfluencers. As well as being a guest industry expert on Lord Sugar’s infamousApprentice (BBC), Lauren has also been featured in Forbes, The Times and many more.

HOSTS & SPEAKERS

immense value that can be generated when communicating a message that bringsbrand and audience together in the pursuit of positive change.

PHIL COXON - MD, EUROPE, MINDBODYPhil’s role is to manage all aspects of MINDBODY’s growth across theregion and to ensure clients have the best in class product andsupport to help their businesses fully reach their potential. Prior tojoining MINDBODY, Phil was Chief Revenue Officer at MotorK, a 

software company for the automotive sector, helping them scale across Europe. Beforethat Phil worked at Criteo, a global leader in commerce marketing, looking after globalsales strategy as the company grew from $50M to $2.3B in revenue.

FAB GIOVANETTI - FOUNDER, CREATIVE IMPACT CO.Fab Giovanetti is a writer, published author, marketing consultant,and Founder of the Creative Impact Group For over 8 years, shehas help people grow their online audience, monetise their contentand unleash their potential as creatives.

MORE INFO & TICKETS

Full day of insights, workshops & discussionsThe opportunity to build your network with like-mindedindustry professionalsIntimate setting where your opinions, views and thoughtswill be heard by industry professionalsA light breakfastTea & coffeeA healthy goody bag

Early Bird tickets on sale until 9th December: £57 inc. booking fees and VAT

General tickets on sale from 10th December: £67 inc. booking fees and VAT

INCLUDED IN YOUR TICKET:

TICKETS:

FOR MORE INFORMATION:

Contact Sinead, Events & Partnerships Manager at Welltodo:sinead@welltodoglobal.com or visit welltodoglobal.com/welltodo-partner-events/