srp- equatable tourism

8/14/2019 SRP- Equatable Tourism

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Socially Relevant Project

EQUATIONS Equitable TourismOptions


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Tourism

People who travel to and stay inplaces outside their usualenvironment for not more than one

consecutive year for leisure, businessand other purposes not related to theexercise of an activity remunerated

from within the place visited -World tourism organisation


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Tourism in India

In 2007 - 903 million internationaltourist arrivals

Growth of 6.6% as compared to

2006. International tourist receipts were

$856 billion in 2007.

Despite the uncertainties in theglobal economy, arrivals grew ataround 5% during the first fourmonths of 2008, almost a similar


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Tourism Sector in India

continues to Witness

The foreign exchange earnings to India intourism sector in rupee terms has touched36,464 crores by September.

As per UNWTO World tourism barometer -foreign exchange earnings per foreigntraveller coming to India has been US $2112 in the year 2007

The foreign tourist arrivals to India have


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About EQUATIONS

EQUATIONS is a non-profit organisationestablished for research, training and thepromotion of holistic tourism. It workstowards transforming the inherentlyexploitative nature of mass commercialtourism

Its activities include documentation,publication, research, seminars and theinvestigation of alternative tourismpolicies and structures.


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What EQUATIONS Do?

At Local level

At national Level

At the international level


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Challenges faced byEquations


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Internal Challenges

1. Identifying staff with requisite skill set and themotivation to work in the organization

2. Attrition- reasons why employees have quitEQUATIONS in the recent past Activism Protest, struggle is something people cannot

relate to

Not a long term Career (40-50%)

Due to personal desires within the same field peoplemove to other NGOs or some would want to beassociated with more popular or well known NGOs (15-20%)

Hard place to be in employees have been fired onmany instances for under performance (5-10%)


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External Challenges

Being a small sized organization to be ableeffectively and assertively convey the message topowerful organizations including the Stategovernments, Tourism departments.

Receiving funds to support the internshipprogram for students


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SWOT Analysis


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Recommendations

1. Private sector participation, whichmight includes sponsoring of itsprojects.

2. Prior planning so that local communitycan be trained and revenue generated

can be equally distributed3. Educating the tourists so that ill effects

of tourism such as waste accumulation,child trafficking etc, can be avoided.

4. Certain advertisements can bepublished so as to increase the reach ofequations publication through giving alink to various tourism websites and

public awareness can be generated


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Selecting certain important touristdestination and educating the local

community over there, so that illeffects of tourism can be mitigated,such as -

a) Changing culture

b) Adapting the foreignersway of living

c) Non utilization of availableresource.

6. Price control mechanism can beadopted so that foreigners interestcan be protected.


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Uniqueness about Equations

Participative decision making isencouraged, the staff membersare included in deciding on their

take home salaries as well asthey decide for their colleagues.

One of the few organizations with

highly qualified employees withhigh motivation.


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Learnings of the Group

To be able to see the negative side of tourism

Through the window of tourism we wereenlightened about the various other problemsassociated with tourism to name a few

Rehabilitation

Distribution of equal income

Maximum employment

Leakage economy

Development

Child trafficking

Women abuse & prostitution

Through interactive sessions at Equations wewere also made to realise our responsibilitiestowards these issues. How we could make a

difference? What our attitude should be?


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Future Plans/ Prospects

Linking initiatives on monitoring cells, tourism impacts atcommunity levels, supporting and responding at issuesform the ground particularly through research support,campaign support and capacity building

More work with the industry and with the small and mediumenterprises and tourism service providers. To work with theinformal associations and the unorganized sector in tourism

Focused advocacy and lobbying work at the centre andfocused media advocacy

Linking issues of legal policy changes and governance


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Work on awareness building with people/tourists,popular articles, using creative methods like artand popular culture as communication tools

Disseminating our work in forms that are moreuseful to the constituencies through briefingsheets, summaries, translated into local

languages.

To maintain the strength and size of theorganization

To start a forum where all people/ organizationworking on related/similar issues meet and


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Learnings applicable to managingbusiness

Understanding the sources of fund andefficient utilization of these funds forthe functioning of the organization

To retain and motivate the staff in anon-profitable organization (not a highlypaid job)but who work for a cause

Planning on future challenging activitiesfor the organization

To market and advertise the purpose ofthe organization, since it is a non-profitable organization and gettingsources of funds in a very critical issue.So giving the organization the rightexposure is essential


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THANK YOU

srp- equatable tourism

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