sürdürülebilirlik v2Ÿım...aa aa aa md 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19%...

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Sürdürülebilirlik V2

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Page 1: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099

Sürdürülebilirlik V2

Page 2: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 3: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099

REC Video – Click!

Page 4: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 5: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 6: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 7: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 8: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 9: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 10: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099

Key Intangibles – Asset Classes

HumanCapital

Relationship Capital

Structural Capital –know/how,patents, R&D, IP

Brand Capital –Value Proposition

Page 11: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099

%33 Brand value/market cap*

%15 Brand value/market cap*

Measuring brand value, 2010, Patrick Colligns

Page 12: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 13: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 14: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 15: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 16: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 17: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099

stock analysts incorporated global warming’s heat and drought impacts upon;

restaurant food costs, profit margins and sales if higher menu prices trigger a consumer search for lower cost options

Page 18: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099

Sürdürülebilirlik ve Piyasalar

Page 19: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 20: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 21: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 22: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 23: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099
Page 24: Sürdürülebilirlik V2Ÿım...AA AA AA MD 24% 43.% 24% -21% -31% -14% -14% -10% -30% -30% -19% -19% -13% -13% -16% -24% -24% 2014 1 ,983 2,000 1,893 1,922 1.364 1,616 1 ,343 1,099