squiz - trends in web experience management
DESCRIPTION
Squiz Seminar presentation on Trends in Web Experience Management. Edinburgh, May 2011TRANSCRIPT
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Web Experience Management in 2011Edinburgh, 18th May 2011
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Agenda
> Introduction to Squiz> Hot Topics for WEM> The Squiz Suite> Open Source evolution> Live Demo!> Q & A
Stuart Hurst – Regional Manager
Guy Outram – Consultant
Alister Cattell – Pre Sales Manager
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Who are Squiz:
> Founded in Sydney 1998> UK since 2003
- Scotland since 2009> Open Source since day one> 100% Debt free> Global presence – 9 offices, 250+ staff> Our Business: Service
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Squiz has over 1,200 clients in various sectors including:
> Government> Not-for-Profit> Higher Education> Publishing> Corporate
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Squiz provide solutions for:
> Web> Intranet> Extranet> Portal> Search
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Agenda
> Introduction to Squiz> Hot Topics for WEM> The Squiz Suite> Open Source evolution> Live Demo!> Q & A
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Five areas which will affect you:
1. Mobile Web2. Contextual Content3. Social Media4. Analytics5. Cloud Computing
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1. Mobile Web
“By 2013, mobile phones will overtake PCs as the most common web access device”
Gartner 2010
> Estimated only .2% of websites are optimised for mobile.
> Do you need to worry? Questions to ask:- Location based services?- Information to people who are away from a computer?- Organisational charter to disseminate information?- Does your website involve immediate calls-to-action?
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1. Mobile Web
> Meet your users’ needs as quickly as possible
> Simplify your navigation
> Use mobile friendly page layouts
> Detect & Redirect> Responsive
Design!
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2. Contextual Content
> Contextual content = relevant content> Content presented to the user in a timely
way, to help them complete their tasks> ‘Context’ could mean:
- Device» Even OS – Skype example
- Location- Language- New vs Existing customer- Keyword search terms- Browsing path- Different stakeholders - intranet
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2. Contextual Content
> If these contexts are relevant, investigate.
> Consider your organisational processes - management of multiple content, workflows.
> Consider different ways to approach contextual delivery – e.g search
- Victoria & Albert Museum
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3. Social Media
> What is Social Media?Polling indicates that 93% of social media
users expect organisations to have a social media presence.
> First rule of Social Media:- Doing it badly has potential to do more damage than
not doing it at all!
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3. Social Media
> Questions to ask:- Do your customers use social media sites?- Which ones?- Why – what makes those sites popular?- What are your competitors doing?- Are users already discussing your company on
social media? Good or bad?
> Choose your Social Media strategy and tools to meet your organisational goals.
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4. Web Analytics
> The Web is changing. What worked in 2006 won’t work now.
> What will work? - Use your Analytics to inform you- Engage, listen and learn from your
users- Web Analytics are key to completing
the web experience management loop
> Everyone has analytics. But not enough people use analytics.
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4. Web Analytics
> Using Analytics. - Put your analytics data in front of the people who
will gain the most from it. - Employ A/B testing to improve conversion- Set goals for your site, track effectiveness
> Web analytics become a foundation for your organisations strategic objectives.
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5. Cloud Delivery
> Innovation driving down costs and improving efficiency
> Shifting to the cloud:- Enables rapid deployment- Cost savings- Improved reliability and uptime- Flexibility and scalability- Easy upgrades and global support- Removes potential IT bottlenecks- Snapshots for testing
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5. Cloud Delivery
> Squiz Suite Private Cloud
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Five areas which will affect you:
1. Mobile Web2. Contextual Content3. Social Media4. Analytics5. Cloud Computing
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Questions?
> Demo!