squeeze pages - what are they and how to use them to grow your business
TRANSCRIPT
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What is a Squeeze Page?
How can you make one?
How will it help your business?
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What is a squeeze page?
“The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: their email
address.”
NOTE:You could ask for other info instead
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What is a squeeze page?
In other words:
A PIVOT between a visitor/ follower/ connection
…and your database of interested prospects
Relies on you providing something they want – in return you get what you want!
Only one choice of action/ navigation
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Example
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Example
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Not just for B to B
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Lead magnet/ Lead bait
You need this in order to create a squeeze page.
To design yours:Know your customer avatarKnow what their challenges/ opportunities/ dreams areKnow what they WANT (rather than what you think they SHOULD have!)Think about where you ultimately want to lead them
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Lead magnet/ Lead bait examples
EbookGuideChecklistFree trialVideo trainingVoucher (discount/ freebie)Free ticketBook chapter….
What else?(Newsletter sign up is sooooo boring!)
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Best lead magnet design
Tailored to one very specific need/ challenge
Tailored to specific customer avatar
Offers high perceived value
Digestible in a few minutes
Positions your business, but doesn’t give all the answers
Naturally leads to the next steps in your prospect nurturing
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Lead magnet
What could yours be?
NOTE: also useful on your website!
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Lead magnet
How will you physically package it, host it and share it?
NOTE: Good design adds to the positioning of your brand
Many squeeze page software packages will host and deliver your lead magnet.
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Lead magnet
If it is a guide, training, ebook or checklist –what will the title be?
Succinct
Focused on benefits
Compelling
Easy to refer to in adverts
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Next …
You need an image
Either of the guide or checklist
Or a happy customer
To ‘sell’ the giveaway on your squeeze page
NOTE: If you want to run Facebook ads to the page, you’ll want to use the same/ similar imagery there
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Build your squeeze pageLeadpages
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Build your squeeze pageSqueeze Page Toolkit
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Build your squeeze page
(from www.squeezepagetoolkit.com)
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Key components
Headline
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Key components
Benefits
3-5 bullet points
What will the result of acquiring this knowledge/ freebie/ membership etc. be to them?
Image
Of giveaway/ happy customer(Guide etc. – add title to image)
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Key components
Sign-up form
The fewer the fields the better
(Email only vs. email and name …?)
Very important – privacy policy/ statement
Social proof
Eg.’as featured in’
Testimonials (FOR THE LEAD MAGNET)
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Tips for success
• Focus on what your prospects WANT not what they NEED
• Only offer to help with one challenge/ dream at a time
• The less friction the better
• The less anxiety (caused by lack of trust) the better
• No selling (do not mention your products or services)
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Where can you share them?Facebook ads
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Where can you share them?Facebook ads
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Where can you share them?
• Google ads? NO
• Social media
• Print ads
• Email signatures
• Business cards
• Where else?
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Want more info on Facebook marketing?
Get your free guide here:
http://www.bramblebuzz.co.uk/7-savvy-ways