square htc sensation31-linh edit
TRANSCRIPT
HTC Sensation Launch Event
A Presentation by Square Events
Presentation Components
brief and response
designs
walkthrough
PR Q&A
?
Product Positioning
client’s brief
Foster brand love to sustain and share brand patronage and
lasting loyalty.
Emphasize HTC Sensation’s cutting edge advantage: Patented 3D Sense UI, Navigation, Multimedia
Functions
Champion top of mind preference for HTC Phones.
agency response
Integrate corporate positioning in all elements of the event to consistently carry the grounded message made by the corporate brand.
Feature HTC sensation in non-intrusive manner - integrating product
features, corporate and brand positioning.
Highlight features unavailable to competitors
and highlight how HTC Sensation fits in the targets lives, and not
otherwise.
Dealers Partners
Regional and Local VIPs Press Corps
Select Target Audience
Expected Guests 200 People
with every moment and every location simply another experience of the HTC
reality that dwells around us, through us, under and above us all the time.
event idea
Real Sense from All Sides
You Got the Whole World in Your Hands
Intercontinental Hotel SaigonHai Ba Trung
Capacity: 500 pax
a location spot to delight the senses.
InterContinental Asiana Saigon is the premier meeting venue in the city with a wide range of latest technology
banquet and meeting spaces, all located on the same level for delegates convenience.
6 Meeting Rooms 1,176.71m² / 12,666ft² of Meeting Space 6 Sales & Meeting Professionals On Site
Largest Room Capacity: 1,200 Reception Style Largest Room Measurements:38.6m / 126.64ft x 21.2m / 69.55ft (ceiling height = 6.75m / 22.15ft)
Floor plan
Reception
walkthrough
a location spot to delight the senses.
Invitation Design Option 1
requesting the presence
ENVELOPE
personal human approach/style
Insert
personal approach/styleYOU
Invitation Design Option 2
requesting the presence
ENVELOPE
personal human approach/style
YOU
Insert
personal approach/style
Time Content
6.00pm – 6.30pm Welcome guests
6.30pm - 7.00pm Visit HTC’s space
7.00pm – 8.00pm Press Conference for launching HTC Sensation
8.00pm – 9.30pm Gala Diner
9.30pm See off + door gift
Event’s schedule
Event’s Layout
Welcome Guest
Check in at reception table.PGs welcome guests coming inside with business style in white dress.
6.00pm – 6.30pm
Welcome Guest6.00pm –
6.30pm
Special cocktail will be served to HTC’s guests at Wet Bar.
Invite guest to take picture at HTC Photo Corner.
6.30pm – 7.00pm
PGs invite guest to visit hTC’s space to experience the SENSATION
Artist draws 03 boards with the same animation
as website to illustrate the SENSE UI
Artist draws 03 boards with the same animation
as website to illustrate the SENSE UI
SPACE
Full decorate as a HTC official retailer
Ideas: “You Got the Whole World in Your Hand”
Finger drawing tableInteractive Core
Technology
Finger drawing tableInteractive Core
Technology
03 LED/LCD screen show hTC’s TVC
03 LED/LCD screen show hTC’s TVC
SPACE
Sliding door – artist will draw this at last..
When he finished, the door will slide out to open the gate – login to the ball
room.
Sliding door – artist will draw this at last..
When he finished, the door will slide out to open the gate – login to the ball
room.
6.30pm – 7.00pm
SPACE6.30pm –
7.00pm
Launching event – Press Conference 7.00pm – 8.00pm
Mapping effects on
main screen
Mapping effects on
main screen
LCD LCD
LCD
Tone & Manner:3D effects style
Launching event – Press Conference7.00pm –
8.00pm
MC will announce to guest for Opening the
event.
The opening will start by a clip – using 3D mapping effects to illustrate the SENSE UI functions of
SENSATION.
VIP will be introduced and give out a speech for
welcome guests.
Introducing SENSATION with 3D mapping effects
screen
MC will announce to guest for Opening the
event.
The opening will start by a clip – using 3D mapping effects to illustrate the SENSE UI functions of
SENSATION.
VIP will be introduced and give out a speech for
welcome guests.
Introducing SENSATION with 3D mapping effects
screen
Launching event – Press Conference 7.00pm – 8.00pm
Q&A VIP + HTC’s
Vietnam Rep. will answer the
questions from guests.
Q&A VIP + HTC’s
Vietnam Rep. will answer the
questions from guests.
Gala Dinner8.00pm –
9.30pm
Q&A VIP + HTC’s
Vietnam Rep. will answer the
questions from guests.
Q&A VIP + HTC’s
Vietnam Rep. will answer the
questions from guests.
MC & Talents
MC Nguyệt Ánh
Singer Hồ Ngọc Hà
Singer Quang Dũng
Jazz band
Gala Dinner8.00pm –
9.30pm
Gala Dinner8.00pm –
9.30pmF&B
Chinese menu will be selected for this event.
Foyer Designwhite clean french
3 walls with artists drawing
1 2 3
Superimpose rotating HTC Sensation Image.
Product Display & PG’s Model Interaction
You are the Center Line Art Photo Wall
True Sensation Life as Real Caricature Corner
Speech and Product Presentation
During intervals/breaks, 3d clouds float through the
screen.
Artists illustration projected on 4 side screens.
center screen features HTC Sensation Logo and Product
Image.
Dinner
Product Video to be played onscreen.
DoorGifts
Line art caricatureSensation related
Multimedia photo frame.