sptechcon women in sharepoint luncheon - san francisco 2016 - your big, beautiful brand

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Heather Newman CMO, Co-Founder, Maven, Speaker [email protected] Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Your Big Beautiful Brand

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Page 1: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Heather NewmanCMO, Co-Founder, Maven, [email protected] Blog: https://www.contentpanda.com/blog/Marketing Blog: www.creativemaven.com/blogTwitter & Instagram: @heddanewman

Your Big Beautiful Brand

Page 2: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

5 Tips for Building Your Brand

1. Be yourself2. Determine your description3. Claim your name4. Start with one5. Brand checklist

Page 3: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Be Yourself

Its all about youWhat makes you different?What are your values, your passion, your unique talentsWhere do you add value?What do you stand for?

Create the highest, grandest vision, possible for your life, because you become what you believe. -Oprah Winfrey

Page 4: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Determine Your Description

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? - Simon Sinek

Your why is your purpose, your cause, and your belief.

My Why: To help people live better lives and spread joy through creating unique experiences in the world.

Twitter & Instagram: Marketing Maven. Expert in Moments, Storytelling & Brand | Strategist Consultant | Entrepreneur | Speaker | CEO Creative Maven | CMO Content Panda #mavenmoments 

Page 5: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Claim Your Name

Name/HandleProfile PicBioPrivacy SettingsActivityPromotion

@heddanewman - This is my “handle” everywhere

Page 6: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Start With One

Understand that LinkedIn “IS” your resumeUnderstand that people look you up on Facebook and Google+

“Don’t boil the ocean.”-Mark Twain or Will Rogers

Page 7: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Big Beautiful Brand Checklist

LinkedIn profile Business cardsResume/cover letterBlog or websiteFacebook profileTwitter profileGoogle+InstagramWardrobeIntroducing yourself

Page 8: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Q&AThank you for your time hearing how to create your big beautiful brand.

[email protected] Blog: https://www.contentpanda.com/blog/Marketing Blog: www.creativemaven.com/blogTwitter & Instagram: @heddanewman

Page 9: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Social Profile Image Sizes

Page 10: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Facebook & Twitter

Page 11: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Google+ & Instagram

Page 12: SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

LinkedIn