sptechcon women in sharepoint luncheon - san francisco 2016 - your big, beautiful brand
TRANSCRIPT
Heather NewmanCMO, Co-Founder, Maven, [email protected] Blog: https://www.contentpanda.com/blog/Marketing Blog: www.creativemaven.com/blogTwitter & Instagram: @heddanewman
Your Big Beautiful Brand
5 Tips for Building Your Brand
1. Be yourself2. Determine your description3. Claim your name4. Start with one5. Brand checklist
Be Yourself
Its all about youWhat makes you different?What are your values, your passion, your unique talentsWhere do you add value?What do you stand for?
Create the highest, grandest vision, possible for your life, because you become what you believe. -Oprah Winfrey
Determine Your Description
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? - Simon Sinek
Your why is your purpose, your cause, and your belief.
My Why: To help people live better lives and spread joy through creating unique experiences in the world.
Twitter & Instagram: Marketing Maven. Expert in Moments, Storytelling & Brand | Strategist Consultant | Entrepreneur | Speaker | CEO Creative Maven | CMO Content Panda #mavenmoments
Claim Your Name
Name/HandleProfile PicBioPrivacy SettingsActivityPromotion
@heddanewman - This is my “handle” everywhere
Start With One
Understand that LinkedIn “IS” your resumeUnderstand that people look you up on Facebook and Google+
“Don’t boil the ocean.”-Mark Twain or Will Rogers
Big Beautiful Brand Checklist
LinkedIn profile Business cardsResume/cover letterBlog or websiteFacebook profileTwitter profileGoogle+InstagramWardrobeIntroducing yourself
Q&AThank you for your time hearing how to create your big beautiful brand.
[email protected] Blog: https://www.contentpanda.com/blog/Marketing Blog: www.creativemaven.com/blogTwitter & Instagram: @heddanewman
Social Profile Image Sizes
Facebook & Twitter
Google+ & Instagram