spss tree chaid demo. variable and values 1. analyse value categories and redefine variables as...
TRANSCRIPT
![Page 1: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/1.jpg)
SPSS TreeChaid
Demo
![Page 2: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/2.jpg)
Variable and Values
1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal)
2. Frequency on dependent variable to determine (n and % of responses)
3. Calculate BE point (FC/GM)
![Page 3: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/3.jpg)
Oversample If responses unbalance, create a
weight variable R1/R2 = Multiplier Recode response into a new weight
variable such as R1 = 1 and R2 = Multiplier.
Run Tree using weight variable as an influence variable
![Page 4: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/4.jpg)
DMDATAID Nominal Not UsedResponded Nominal UsedPrevious Nominal Not UsedControlPackage Nominal Not UsedPostalCode Nominal Not UsedAge Scale UsedIncome Ordinal UsedEducation Nominal UsedReside Scale UsedGender Nominal UsedMarried Nominal UsedChildren Ordinal UsedRegion Nominal UsedSequence Nominal Not Used
![Page 5: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/5.jpg)
Responses
Create weight: 1820/97 = 19 Recode into a different variable:
Responded Weight Old (0) New (1) Old (1) New (19)
![Page 6: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/6.jpg)
Economics Fixed cost = $0.80 Gross Revenue = $20.00 BE .8/20 = .04
![Page 7: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/7.jpg)
SPSS Tree
![Page 8: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/8.jpg)
Output and Criteria
Manage Nodes to end up with a maximum of 10 nodes
![Page 9: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/9.jpg)
Missing values and Profits
![Page 10: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/10.jpg)
![Page 11: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/11.jpg)
Gains
![Page 12: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/12.jpg)
Classification Matrix
![Page 13: SPSS Tree Chaid Demo. Variable and Values 1. Analyse value categories and redefine variables as appropriate (Scale, Ordinal, Nominal) 2. Frequency on](https://reader035.vdocuments.us/reader035/viewer/2022081603/5697bf861a28abf838c87f92/html5/thumbnails/13.jpg)
Lab Exercise File: Subscribe.sav Cost: $2.40 Gross income: $30 Dependant variables: response2