spss project final

PROJECT REPORT ON SURVEY OF

“Preference of Indian audience towards movies”

UNDER THE GUIDANCE OF

Mr Ramkrishna Poojari

SUBMITTED BY

Dhiraj bafna

Fenil Gosar

Laxminarayan Vishwakarma

Dinesh Annappa Sanadi

IN PARTIAL FULFILMENT OF

THE CERTIFICATE COURSE IN

STATISTICAL ANALYSIS WITH HANDS ON TRAINING IN SPSS

(STATISTICAL PACKAGE FOR SOCIAL SCINECE )

TO

DEPARTMENT OF MATHEMATICS AND STATISITCS IN COLLABORATION

WITH DEPARTMENT OF BIOINFORMATICS ,GNIRD OF

GURU NANAK KHALSA COLLEGE

OF ARTS ,SCIENCE & COMMERCE

MATUNGA , MUMBAI -400019

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ACKNOWLEDGEMENTS

We take this opportunity to extend our heartfelt and sincere gratitude to Mr Ramkrishna

Poojari for allowing us to do our survey project . It is indeed a matter of great pleasure and

proud privilege to be able to present this project on “Preference of Indian audience

towards movies”

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TABLE OF CONTENTS

S.No. Chapters Page No.

1 Introduction 5

1.2 Objective(s) of the Study 6

1.3 The Scope of the Study 7

2. Research Methodology 8

2.1 Research design 8

2.2 Sampling design 9

2.3 Data collection tools/methods used 10

3. Findings 12

3.1 Data Intepretation 12-35

4. Conclusion 36

5. Limitation of study 37

6. References 38

6.1 Bibliography 38

6.2 Webliography 38

7. Appendices 39

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1 Introduction

Film also called as movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects. The process of filmmaking has developed into an art form and industry. In India film industry is one of the major revenue generation industries

Movies shown in India try to show the replica of Indian society as whole. It is one of oldest and largest industry in India after independence .Indian film industry has annual growth rate of 9.3% over the next five years reaching to 13650 crores in 2015 from 8750 crores in year 2010 (as per report from price water copper ltd company). It generates lots of employment. Basically Indian movie industry is nothing but an entertainment industry which tries to entertain Indian audience in the art form which is liked and watched by most of Indians .There are many aspects to Indian movie industry. Movie industry also tries to show the current happening in the country. Besides Indians being a multi linguistic, multicultural country, the people of India are very much secular about movies. Even in various types of diversity like that of states, languages, religions, casts, cultures, they shows uniformity towards movies. Movie industries is one of trend setters among youths. In this survey we intend to find the preferences of Indian audience towards movies.

.

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http://en.wikipedia.org/wiki/Art

http://en.wikipedia.org/wiki/Filmmaking

http://en.wikipedia.org/wiki/Visual_effects

http://en.wikipedia.org/wiki/Visual_effects

http://en.wikipedia.org/wiki/Animation

http://en.wikipedia.org/wiki/Camera

http://en.wikipedia.org/wiki/Recording

1.2 Objectives of the Study

Some of the objectives of the project were:-

To identify the preference of Indian audience towards movies.

To identify changing trends of Indian audience

To understand the Scope of Indian film industry

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Scope of the study The problem is that, volumes of audience very vast, spread across many dimension,

but do we are able to reach only few of that.

Most important what is their recall/remembrance value.

If we could have use online or internet media then we could have reach vast Indian

audience living out of India,

how many audience could be reply such type of questionnaires or websites that

provide research survey or how many actually opt for it if we would be online.

Large number of inidan audieance through out of the world would have been able to

reply such type of queationalr if we could be placed online .

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Research MethodologyResearch is a systematic method of finding solutions to problems. It is essentially an

investigation, a recording and an analysis of evidence for the purpose of gaining knowledge.

According to Clifford woody, “research comprises of defining and redefining problem,

formulating hypothesis or suggested solutions, collecting, organizing and evaluating data,

reaching conclusions, testing conclusions to determine whether they fit the formulated

hypothesis”

2.1 Research Design

RESEARCH DESIGN

A Research design is a preliminary or tentative explanation or postulate by the researcher of

what the researcher considers the outcome of an investigation will be. The formidable

problem that follows the tasks of defining the research problem is the preparation of the

design of the research project, popularly known as the “research design”. Decisions regarding

what, when, how much, by what means concerning an enquiry or a research study constitute a

research design. “A research design is the arrangement of conditions for collection and

analysis of data in the matter that aims to combine, relevance to the research purpose with

economy in procedure.”

The Research Design adopted in the study was descriptive in nature.

The Study is based on this research design.

Prefence or choice of Indian audience

2.2 Sampling Design.

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A sample design is a finite plan for obtaining a sample from a given population. Random

sampling technique is used for this study.

Universe.

The universe chooses for the research study is the population of Mumbai

Sample Size.

Number of the sampling units selected from the population is called the size of the sample.

Sample of 530 respondents were obtained from the population.

Sampling Procedure.

The procedure adopted in the present study is probability sampling, which is also known as

chance sampling. Under this sampling design, every item of the frame has an equal chance of

inclusion in the sample.

2.3 Methods of Data Collection.

The data’s were collected through Primary sources.9 | P a g e

Primary Sources.

Primary data are in the form of “raw material” to which statistical methods are applied for the

purpose of analysis and interpretations.

The primary sources are data collected through questionnaire.

Nature of Research.

Descriptive research, also known as statistical research, describes data and characteristics

about the population or phenomenon being studied. Descriptive research answers the

questions who, what, where, when and how.

Although the data description is factual, accurate and systematic, the research cannot describe

what caused a situation. Thus, descriptive research cannot be used to create a causal

relationship, where one variable affects another. In other words, descriptive research can be

said to have a low requirement for internal validity.

Questionnaire.

A well defined questionnaire that is used effectively can gather information on both overall

performance of the test system as well as information on specific components of the system.

A defeated questionnaire was carefully prepared. The questions were arranged in proper

order, in accordance with the relevance.

Nature of Questions Asked.

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The questionnaire consists of open ended,

Sample

A finite subset of population, selected from it with the objective of investigating its properties

called a sample. A sample is a representative part of the population. A sample of 530

respondents in total has been randomly selected. The response to various elements under each

questions were totaled for the purpose of various statistical testing.

Variables of the Study.

The direct variable of the study is the age, gender, occupation and qualification of the

respondents with awareness as an indirect variable

Presentation of Data.

The data are presented through charts, graphs and tables.

.

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3.1 DATA INTERPRETATION:

The following charts gives us findings as per the data collected through the survey

Q1.This the findings of genre’s of movies with respect to genders

$Genre*Gender Crosstabulation

Gender

TotalMale female

$Genrea Action Count 153 82 235

Comedy Count 175 190 365

Sci_fic Count 57 43 100

Documentary Count 36 22 58

Drama Count 22 41 63

Classic Count 28 27 55

Horror Count 84 84 168

Independent Count 20 26 46

Total Count 267 253 520

Explanation:

From this table it is found that among the targeted audience, 70% audience preferred comedy movies and in that 52% are female audience

Q2.This the findings of genre’s of movies with respect to education

$Genre*Education Crosstabulation

Education

TotalSSC HSC graduation post graduation

$Genrea Action Count 14 81 72 61 228

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Comedy Count 17 126 126 88 357

Sci_fic Count 5 30 35 27 97

Documentary Count 4 16 13 25 58

Drama Count 7 13 26 17 63

Classic Count 2 16 13 22 53

Horror Count 9 69 55 30 163

Independent Count 3 17 13 10 43

Total Count 26 181 176 120 503

Explanation: From this table it is found that among the targeted audience, 70.97% audience preferred comedy movies and in that 35% are Graduates and 35% are HSC pass audience

.Q3. This the findings of genre’s of movies with respect to age.

$Genre*Age_group Crosstabulation

Age_group

Total5-15 15-25 25-40 40+


Comedy Count 3 286 51 25 365







Total Count 6 406 70 34 516

Explanation: From this table it is found that among the targeted audience, 70.73 % audience preferred comedy movies and in that 78.35 % are from age group 15-25

Q4. This the findings of genre’s of movies with respect to qualification .

$Genre*Qualification Crosstabulation

Qualification

Totalemployed student housewife ohers


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Comedy Count 53 273 6 19 351







Total Count 70 390 9 29 498

Explanation: From this table it is found that among the targeted audience, 70.48% audience preferred comedy movies and in that 77.77 % are from students category

Q5.This is finding of aspects of good movies in accordance with gender

$Aspect_for_good_movies*Gender Crosstabulation

Gender

Totalmale female

$Aspect_for_good_moviesa Cast Count 51 48 99

writing Count 107 84 191

direction Count 141 105 246

special_effects Count 56 45 101

Music Count 106 140 246

Remakes Count 58 35 93


Explanation: From this table it is found that among the targeted audience, 47.49% audience preferce direction and music each.

Q6. .This is finding of aspects of good movies in accordance with education.

$Aspect_for_good_movies*Education Crosstabulation

Education

TotalSSC HSC graduation post graduation

$Aspect_for_good_mo Cast Count 6 32 28 31 97

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viesa writing Count 8 61 61 59 189

direction Count 9 77 87 66 239

special_effects Count 8 41 34 14 97

Music Count 13 90 82 52 237

Remakes Count 12 27 37 14 90

Total Count 26 182 176 118 502

Explanation: From this table it is found that among the targeted audience, 47.60 % audience preferce direction and 36.40% audience are graduates

Q7. This is finding of aspects of good movies in accordance with qualification.

$Aspect_for_good_movies*Qualification Crosstabulation

Qualification

Total

employe

d student

housewif

e ohers

$Aspect_for_good_moviesa Cast Count 10 78 1 4 93

writing Count 31 136 4 15 186

direction Count 38 176 4 18 236

special_effects Count 12 76 2 4 94

Music Count 34 188 6 9 237

Remakes Count 12 70 2 3 87

Total Count 70 388 9 29 496

Explanation: From this table it is found that among the targeted audience, 47.78 % audience preferce music and 79.32% audience are students

Q8. This is finding of aspects of good movies in accordance with age .

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$Aspect_for_good_movies*Age_group Crosstabulation

Age_group

Total5-15 15-25 25-40 40+

$Aspect_for_good_moviesa Cast Co

unt

2 86 7 6 101

writing Co

unt

2 140 30 18 190

direction Co

unt

1 182 37 23 243

special_effects Co

unt

3 80 12 5 100

Music Co

unt

0 198 33 16 247

Remakes Co

unt

3 73 11 5 92

Total Co

unt

6 405 70 33 514

Explanation: From this table it is found that among the targeted audience, 48.05 % audience preferce music and 80.16 % audience are from age group 15-25

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Q9. This is finding of preference of directors by Indian audience gender wise.

$Favourite_director*Gender Crosstabulation

Gender

Totalmale female

$Favourite

_directora

Subhash_ghai Count 59 50 109

james_cameron Count 83 56 139

Steven_speilberg Count 62 32 94

Christopher_nolan Count 27 15 42

Vidhu_Vinod_chopra Count 69 78 147

Daniel_boyle Count 31 26 57

David_dhawan Count 57 44 101

Mahesh_bhatt Count 49 56 105

Raj_kumar_santoshi Count 46 42 88

Ramesh_sippy Count 35 20 55

Ram_gopal_verma Count 32 28 60

Hrishikesh_mukherji Count 28 28 56

Farhan_ahktar Count 98 107 205

Others Count 18 12 30


Explanation: From this table it is found that among the targeted audience, 40.27 % audience

preferce Farhan akhtar as the best director and out of that 52.19% audience are females.

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Q10. This is finding of preference of directors by Indian audience education wise .

$Favourite_director*Education Crosstabulation

Education

TotalSSC HSC graduation

post

graduation

$Favourite_directora Subhash_ghai Count 9 39 33 26 107

james_cameron Count 10 40 52 33 135

Steven_speilberg Count 1 35 26 31 93

Christopher_nolan Count 1 13 10 17 41

Vidhu_Vinod_chopra Count 9 43 52 39 143

Daniel_boyle Count 1 23 20 11 55

David_dhawan Count 11 39 33 16 99

Mahesh_bhatt Count 7 43 38 14 102

Raj_kumar_santoshi Count 4 24 32 24 84

Ramesh_sippy Count 3 16 24 10 53

Ram_gopal_verma Count 4 19 25 8 56

Hrishikesh_mukherji Count 5 10 17 21 53

Farhan_ahktar Count 13 61 74 52 200

Others Count 0 11 14 5 30

Total Count 26 174 174 118 492

Explanation: From this table it is found that among the targeted audience40.65 % audience preferce Farhan akhtar as the best director and out of that 37 % audience are graduates

Q11. This is finding of preference of directors by Indian audience qualification wise.18 | P a g e

$Favourite_director*Qualification Crosstabulation

Qualification

Total

employe

d student

housewi

fe ohers















Total Count 70 380 9 28 487

Explanation: From this table it is found that among the targeted audience, 40.24 % audience preferce Farhan akhtar as the best director and out of that 86.73% audience are students .

Q12. This is finding of preference of directors by Indian audience age wise.

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$Favourite_director*Age_group Crosstabulation

Age_group

Total5-15 15-25 25-40 40+















Total Count 6 398 70 31 505

Explanation: From this table it is found that among the targeted audience, 40.19% audience

preferce Farhan akhtar as the best director and out of that 86.20% audience are from age

group 15-25.

.

Q 13 This is finding of preference of soundtrack of movies in accordance with gender.

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$Sound_track*Gender Crosstabulation

Gender

Totalmale female

$Sound_tracka Instrumental Count 107 89 196

popular_artist Count 138 127 265

Independent_artist Count 39 41 80

No_soundtrack Count 5 5 10


Explanation:From this table it is found that among the targeted audience, 53.10 % audience preferce popular artist as the best sound track and out of that 53.90% audience are males.

Q 14 This is finding of preference of soundtrack of movies in accordance with education .

$Sound_track*Education Crosstabulation

Education

TotalSSC HSC graduation

post

graduation

$Sound_tracka Instrumental Count 6 54 65 67 192

popular_artist Count 20 92 103 42 257

Independent_artist Count 1 33 21 19 74

No_soundtrack Count 0 8 1 1 10

Total Count 26 170 170 116 482

Explanation:From this table it is found that among the targeted audience, 53.31 % audience preferce popular artist as the best sound track and out of that 40.07 % audience are graduates .

Q 15 This is finding of preference of soundtrack of movies in accordance with

qualification .

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$Sound_track*Qualification Crosstabulation

Qualification

Total

employ

ed student housewife ohers





Total Count 67 372 9 29 477

Explanation:From this table it is found that among the targeted audience, 53.66 % audience preferce popular artist as the best sound track and out of that 83.20 % audience are students

Q 16 This is finding of preference of soundtrack of movies in accordance with age.

$Sound_track*Age_group Crosstabulation

Age_group

Total5-15 15-25 25-40 40+





Total Count 6 390 68 32 496

Explanation: From this table it is found that among the targeted audience, 53.42 % audience preferce popular artist as the best sound track and out of that 81.88 % audience are from age 15-25.

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Q 17 This is bar graph of frequencies of movies watched by Indian audience in theatre

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Explanation: From this graph it is found that among the targeted audience 20.76% males

preferce to see movies in theaters once or twice

Q 18 This is the bar graph of frequencies of Indian audience buying DVD’s after

watching movies in theatres

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preferce to buy DVD’s after watching movis in theaters .

Q 19 This is the bar graph of frequencies of Indian audience regarding remakes of

movies being a good idea .

Explanation: From this graph it is found that among the targeted audience 28.16 .% females

preferce that remakes of movies is a good idea.

Q 20 This is the bar graph of frequencies of Indian audience buying tickets in advace .

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Explanation: From this graph it is found that among the targeted audience 22.46 % males

preferce to buy movie tickets in advance.

Q 21This is the bar graph of frequencies of Indian audience buying tickets online

gender wise


preferce to buy movie tickets online.

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Q 22 This is the bar graph of frequencies of the preferences of Indian audience

regarding the usage of high definition format gender wise .

Explanation: From this graph it is found that among the targeted audience 29 .00 %

females preferces the usage of high definition formate dvd’s

Q 23 This is the bar graph of frequencies of the Indian audience regarding the movies

sequels

Explanation: From this graph it is found that among the targeted audience 28.66 % females

depend upon the subject of movie in the sequel.

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Q 24 This is the bar graph of frequencies of the Indian audience regarding need to

colorized black and white movies gender wise


wants to colourized black and white movies .

Q 25 This is the bar graph of frequencies of the Indian audience watching forenge

langue film in original dialect gender wise.


preferce watching forenge langue film in original dialect.

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Q 26 This is the bar graph of frequencies of preferce of the Indian audience regarding

of soundtrack .

Explanation: From this graph it is found that among the targeted audience 28.21 % females

founds that setting of sound track is very important aspect in movies.

Q 27 This is the bar graph of frequencies of the Indian audience regarding the rise of

home theater set up distorting movie industries.


do not prefers home theaters set ups .

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Q 28 This is the bar graph of frequencies of Indian audience regarding the quality of

movies compared that of old.

Explanation1 : From this graph it is found that among the targeted audience 20.68 %

females founds that quality can’t compares that to old .

Explanation 2 : From this graph it is found that among the targeted audience 20.68 %

males founds that they have got much better quality compares that to old .

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Q 29 This is the bar graph of frequencies of Indian audience regarding watching of a

pirated movies .

Explanation : From this graph it is found that among the targeted audience 26.28 % males

prefers watching pirated movies.

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Q 30 Association of sorts of movies watched in relation to age

H0: There is no significant association between Age-group and genre

H1: There is significant association between Age-group and genre

Level of significane (α) =0.05

Test Statistics

Chi-square 2893.661a

df 27

Asymp. Sig. .000

Explanation:- There is a significant association between Age-group and the genre of the movie preferred. We found that the people in age-group 15-25 prefer watching comedy, action and horror movies.

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Q 31 Association of sorts of movies watched in relation to qualification

H0: There is no significant association between Qualification and genre

H1: There is significant association between Qualification and genre

Level of significane (α) =0.05

Test Statistics

Chi-square 3197.877a

df 30

Asymp. Sig. .000

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Explanation: There is a significant association between Qualification and the genre of the movie preferred. We found that the student prefer watching comedy, action, sci-fic and horror movies.

Q 32 Association of foreign film watched in original dialect with reference to

qualification

H0: There is no significant association between Qualification and Dialect

H1: There is significant association between Qualification and Dialect

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 62.184a 9 .000

Likelihood Ratio 12.472 9 .188

Linear-by-Linear Association .542 1 .462

N of Valid Cases 477

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Explanation:- There is a significant association between Qualification and the Dialect of the movie preferred.

Q 33 Association of downloaded or pirated movies watched in relation to qualification

H0: There is no significant association between Qualification and Piracy

H1: There is significant association between Qualification and Piracy

PiratedChi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 3.408a 6 .756

Likelihood Ratio 3.796 6 .704

Linear-by-Linear Association .162 1 .688

N of Valid Cases 484

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Explanation:- There is no significant association between Qualification and the Piracy.

1) On an average 70% of audience prefer to watch comedy movies.2) On an average 47% audience prefer direction and music each as per

important aspects of a good movie.3) On an average 40% audience like farhan akthar as best director.4) On an average 53 % audience thinks that they prefer music from popular

artist or 53 %audience prefer sound tracks of popular artist.5) On an average 20% of male and 18% female audience watch movie once

or twice a month.6) 41% of male and 36 % female audience like to buy dvd’s after watching

in theatre.7) 22% of male 21 % of female like to buy tickets online only for selected

movies.8) It is found that there is significant association between age –group and the

genre of the movie preferred.

We found that the people in the age-group 15 – 25 prefer watching comedy ,action, &horror movies.

9) There is significant association between qualification and genre of movie preferred .we found that student prefer watching comedy action, sci-fic and horror movies.

10) There is significant association between qualification and dialect of the foreign movie.

11) There is no significant association between qualification and audience watching pirated movie.

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The limitations of the study are the following

The data was collected through questionnaire; accumulated data may not be precisely

matched to the needed research work.

The sample taken for the study was only 530 and the results drawn may not be

accurate.

Since the target audience is wide, it acts as another barrier for getting data and

reaching to the masses.

Another difficulty was very limited time-span of the project (only fifteen days) .

Lack of experience of Researcher (using different research tools to conduct the

research).

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BIBLIOGRAPHY

1)Pnneerselvam,r , “Research Methodology”, Prentice –hall of India pvt ltd , New Delhi 2007

2)Mcburney ,donald “Research Methodology”,Thomson wadsworth india ,New delhi,2006

3)Kothari,c.r.”Research Methodology”Wishwa prakashan ,New delhi,2008

WEBLIOGRAPHY

www.quibblo.com/quizzes

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http://www.quibblo.com/quizzes

QUESTIONNAIRE

What sorts of movies do you enjoy?

Please select all that apply.

Action

Drama

Comedy

Horror

Sci-Fi

Classics

Documentary

Independent

How often do you see movies in the theatre?

Once or twice a week.

Once or twice a month.

Once or twice every few months.

Once or twice a year.

Rarely, if ever.

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If you enjoyed the movie in the theatre, how likely are you to buy it on DVD later?

Very likely.

Somewhat likely.

Not very likely.

Not likely at all.

Which of the following aspects do you feel is most important to a good movie?

Please select all that apply.

Cast

Writing

Direction

Special Effects

Do you feel re-makes of old films are a good idea?

Yes

No

Depends on the subject matter

Do you buy tickets in advance?

Yes, almost always.

Yes, but only for select movies.

No

Do you think high definition DVD (either Blu-Ray or HD-DVD) is a good idea?

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Yes

No

Which high definition format do you prefer?

Blu-Ray

HD-DVD

Who is your favorite director?

Subhash ghai

James Cameron

Steven Stpeilberg

Christopher Nolan

Vidhu Vinod Chopra

Daniel Boyle

David Dhawan

Mahesh Bhatt

Raj Kumar Santoshi

Ramesh sippy

Ram Gopal Verma Hrishikesh Mukherjii Farhan Akthar

Other (specify in comments)

How do you feel about movie sequels?41 | P a g e

I think they're a great way to extend the story.

They can be hit or miss.

The sequels are pretty much always worse than the original.

They're always a bad idea.

Do you think it's a good idea to colorize black and white films?

Yes

No

Do you watch foreign language films in the original dialect?

Yes, as much as possible.

Yes, though I may select dubbed if it's available.

No, I prefer dubbed dialogue.

How important is the soundtrack to the movie?

Very important, it sets the whole scene.

Somewhat important, but mostly as background.

Not very important, though a good one is nice.

Not important at all.

Which sort of soundtrack do you prefer?

Instrumental.

Music from popular artists.

Music from independent or lesser-known artists.

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No soundtrack.

With the rise of home theatre setups, do you feel the movie theatre industry is dying?

Yes

No

How do you feel about the quality of movies compared to movies of old?

They've gotten much, much better.

They're about on par with each other.

They've gotten much, much worse.

You can't compare them.

o Have you ever downloaded or watched a pirated movie?o Yeso No

THANK YOU FOR YOUR VALUABLE TIME & RESPONSE

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spss project final

Entertainment & Humor