#spshou the value of tribal knowledge and strategies to increase adoption
TRANSCRIPT
The Value of Tribal Knowledge and Strategies to Increase Adoption
The world has become a giant network
Fasterresponses
Personalizedservice
Betterexperiences
Your customers expect more.
Yet, we continue to work like we always have
As a result,
companies are being disrupted.
Today I Learned
• Assess my organization’s social maturity
• Effectively Work Out Loud
• Enable business value without being disruptive
My name is…Challenging the status quo
Kanwal KhippleFounder, Principal Consultant
Creative Lead World’s 1st Office 365 based intranet and award winner
(Nielson Norman 2014).
.
You’ll love the way we work. Together.
User Experience
Business Strategy
Technology Architecture
Welcome to SharePoint Saturday Houston
• Please turn off all electronic devices or set them to vibrate
• If you must take a phone call, please do so in the hall so as not to disturb others
• Special thanks to our Title Sponsor, ProSymmetry
Thank you for being a part of the 5th Annual SharePoint Saturday for the greater Houston area!
Thanks to all our Sponsors!
Share is the new save
Social MaturityCrawl. Walk. Run.
Evolution of Social Mediums
Work like a network?
• Awareness and embracing a new approach
• Social doesn’t equal slacking
• Open doesn’t equal insecure
• Publish then perfect
• Authoritative content is not the only kind that offers value
Don’t over think social
Diffusion of “Social” Innovations
Maturity Model
How does your organization rank?
No ProcessInformal Process,
Randomly PerformedFormal Process,
Routinely Performed
Define and measure social metrics 1 3 5
Define objectives aligned with target audiences and social metrics
1 3 5
Create a social engagement strategy with a tactical plan of action
1 3 5
Select processes that fit social platform architecture and tactics
1 3 5
Social Maturity Rank Trial Phase 4-6 Transition Phase: 8-16 Strategic Phase: 18-20
The point is to extract learning FROM work, not impose more work
Adoption Model
• Baseline - define where you are currently and objectives for improvements
• Plan a Pilot - prioritize social capabilities and define training, pilot and standards
• Training & Piloting - introduce non-disruptive social capabilities with greatest potential value
• Launch and Drive Success – communicate effectively on purpose and value
• Adapt and Iterate - collect metrics, tweak processes as required and integrate into how you operate
• Employee Connectedness
• Culture Initiatives
• Sharing Industry Articles &
News
• Replace Meetings
• Team & Department FAQ Sharing
• Employee Recognition
• Streamlining Any Business-Related
Function or Task
• Co-Authoring Content
• Sharing Best Practices
If what you’re doing isn’t worth sharing, then why are you doing it?
“Social Enterprise is implemented 80% through organization culture and 20% through technology.”
- Gartner, September 2012
Transforming Culture + Deploying Technology
TechCulture
Work Out LoudLoud. LOUDer. LOUDER.
Social communities leverage an increasingly expensive asset – people – by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly.
Rachel Happe
Which Communities, When?
When to Work Out Loud
Be your Organization’s Intraprenuer
Yammer & Your OrganizationTips for every organization
How to earn success
Why Yammer?
• One application for global communications.
• Best solution to build our social business & improve business agility.
• Quick to implement.
Tips to increase adoption?
• Used Yammer’s ‘Quick Launch’ plan.
• Executive and HR buy in.
• Yambassadors Team in every office.
• Made it easy to reach for help.
• Made it fun!
What does success look like?
• Gave us the business agility & social business we needed.
• Has become imbedded into business.
• Continuous quarterly health checks.
• Helped with our company culture.
• Part of our normal work life.
Enable Business ValueGO where the community is.
Culture Move from Command and Control to
Network: Open, Fluid, Fast
Listento conversations
that matter
Adaptand make smarter
decisions
Growyour
business
Work like a network.
Come For The Content, Stay For The Community
#worklikeanetwork
Adapt
improvement in project collaboration
37%Grow
of business leaders agree that internal social tools stimulate innovation
93%Red River, 2013Inside Communication, 2012
Listen
more visibility into other departments and office locations
76%Yammer, 2013
Deciding Factor for ESN?
Impact of ESN?
Ways to Drive Business Value
1. Encourage Sharing
2. Capture Knowledge
3. Lunch and Learns
4. Yambassadors
5. Praise an employee
6. Enable Action
7. Empower Employees
8. Post an idea and ask for feedback
9. Start a group
Moving your Exchange DLs to Yammer
Arguments to stay away from Yammer
• There is no offline access / offline archive to Yammer
• It is easier to follow an email DL thread than using the browser
• Yammer does not have a good notifier
• We cannot attach pictures and other data like in a classical E-Mail message
• It’s hard to find something or stay up to date
• Too much noise in Yammer
• Only single account support in Yammer
Yammer Tips
• Adjust email notification settings• Treat Yammer as your new Distribution List• Each Yammer group has an E-Mail address• Use the Yammer mobile Apps• Reply to a Yammer thread via E-Mail• Search, filter and organize information relevant for you• Use Topics• Look into the “More” Link• Don’t get lost in threads use your Yammer Inbox• Don’t fight it – use it
If everyone in the team narrated their work openly, we wouldn’t need any meetings to assess project status and we would gain a lot of time.
Jerden Sangers
Groups Groups NetworkPeople
Enable teams to self-organize, focus and collaborate more efficiently
Quantify Engaged MembersTIP
Analyze the number of engaged
members vs. total members.
An engaged member has:
Sent a private message, started a
thread, replied to a thread, liked or
shared a conversation.
Viewed a full conversation, or clicked
to expand a post.
Understand Message VolumeTIP
Analyze the number of messages
posted in a group vs. in a private
message.
Measure the number of monthly
messages posted in the past 6
months.
Analyze Group ActivityTIP
Review the percentage of active
groups on the network.
If a particular group is popular, invite
the group admins to share their best
practices for keeping a group active.
Quantify File SharingTIP
View the total number of files that
have been uploaded to the network
over time.
If files usage is low, organize a
training session on collaboration best
practices.
Understand Notes UsageTIP
Analyze the number of notes that
have been created over time and the
number of unique note edits and
views.
If notes usage is low, organize a
training session on collaboration best
practices.
Analytics Overview
61
Getting Started
• Take a snapshot to measure results over time
• Toggle the results between 7 or 28 days
Best Practices
• Work with your Community Manager to decide network analytics strategy
• Use this view to see if there is consistent growth
Questions to Ask
1. Are messages being posted by a few people in your network?
2. How can you get additional member active and involved?
3. With the growth, what additional actions are needed?
Engaged Members
62
Getting Started
• Toggle the results between 7 or 28 days
• Engaged users have taken an action* in Yammer
Best Practices
• Use this view to see how many total members are in the network
• Engagement varies because of organizational uses of Yammer
Questions to Ask
1. How are new members joining the network?
2. What could be done to increase the level of engagement?
* An action means the member has posted, replied to, Liked or Shared a conversation or Private Message, viewed a full conversation, or clicked to expand a post.
Today I Learned
• Where my company is in their social maturity
• How to effectively Work Out Loud
• I can enable business value without being disruptive
Got Yammer! Now what?
• Yammer Training program (4 weeks)• Week 1 – Microsoft Social Platform
• Week 2 – Your Social Journey
• Week 3 – Understanding Social features
• Week 4 – Getting started with Enterprise Social
• Portal Launch Assistance program (4 weeks)• Week 1 – motivate and engage the existing community
• Week 2 – recruit and engage new employees
• Week 3 – showcase the organization, network and people
• Week 4 – discuss what matters
Yammer Feature Cheat Sheet
Please Leave Feedback During Q&A
Please submit your feedback by going to or by scanning QR code
https://www.whatsyouranswer.com?S201545185444
Collect• Speaker presentation slides should be available from the
SPSHOU website within a week or so
• The Houston SharePoint User Group will be having it’s next meeting Wednesday April 15th. Please join us at www.h-spug.org
Cultivate relationshipsAs in any good relationship, your followers require care andattention. Follow the five-step adoption model in thispresentation to deliver high-quality content that addressesmember needs and you‘ll not only grow your community,but also forge bonds and foster honest conversations withpotential customers.
Thanks for listening, and happy posting!
