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SPRUCE THE BRUCE Style Guidev 1.0

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CONTENTS INTRODUCTIONThe story 3Why communities matter 4Macro approach 5Brand mantra 6Keywords 7

BRAND ELEMENTSThe logo 9Clear space 10Logo minimum size 10Logo variations 11Incorrect logo usage 12Typography 13Colour palette 14STB and the County logo 15STB and the County star 16Graphic Frame 17

COMMUNITY BRANDSWhy we have community brands 19Kincardine 20Lion’s Head 22Lucknow 24Mildmay 26Port Elgin 28Ripley 30Sauble Beach 32Southampton 34Tobermory 36Walkerton 38Wiarton 40

APPLICATIONSLetterhead 43Envelope 44Cheque 45Poster 46

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The communities of Bruce County are revitalizing their downtowns and exploring renewed potential for growth and economic stability. Spruce the Bruce is a community development program that is designed to enable partnership, resource sharing, strategic planning and implementation. The objective for every community in Bruce County is to create and support healthy, sustainable commercial areas. It’s more than a few street banners and promotional themes. Spruce the Bruce is about energizing positive, attractive commercial culture throughout the county.

THE STORY

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WHY COMMUNITIES MATTER

Shared attitudes, goals and attributes form a community’s identity. While it will reach maturity in time, strategic support responds to natural dynamics and helps communities reach a level of self-sustainability to become a distinctive culture that expresses who we are, who we were, how the past has shaped us and where we are going in the future.

As Bruce County’s downtowns represent two-thirds of our commercial assessment value and are the main point of contact with tourism dollars—our second largest industry—the program supports local communities to revitalize downtowns, bringing together stakeholders to build community capacity and assisting with strategic policy and capital investment. The program provides communities with resources to develop strategies, develop their brand and implement methods necessary to maintain and grow healthy commercial areas.

The Spruce the Bruce program encompasses a larger community development initiative. Our communities matter because they shape our culture, drive business innovation and form our quality of life.

So what is main street?When we talk about main street, we are thinking of real places doing real work to revitalize their economies and preserve their community’s character. The Main Street Four-Point Approach® is a preservation-based economic development tool that enables communities to revitalize downtowns and neighbourhood business districts by leveraging local assets—from historical, cultural and architectural resources to local enterprises and community pride. The Main Street Four-Point Approach® is the springboard for the Spruce the Bruce program and is a comprehensive strategy that addresses the variety of issues and problems that challenge traditional downtowns.

EconomicDevelopment

Physical Design

Four PointApproach

Organization & Collaboration

Marketing &Promotion

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MACRO APPROACH

For our Economic Development Strategy and the Spruce the Bruce program to be successful, it requires the involvement of the County, municipalities, business groups and local entrepreneurs.

This macro approach acknowledges that there is hidden leadership potential in our communities that need support and resources to materialize. By harnessing this potential, we will see meaningful and significant changes on the ground in all of our communities.

County

Municipal

Local leaders

MUNICIPALITY

The municipalities are to work at ensuring the community is ready for business, selling their communities’ business brand, managing recruitment tools and supporting local leaders.

BRUCE COUNTY

The role of the County is to cast a wide net, positioning the

region, creating awareness at the broader level, facilitating

outreach and filtering opportunities. Additionally, the

County will act in a leadership capacity by administering the

overall strategy.

LOCAL LEADERS

Local leaders need to work to foster a business culture with ambassadors on the ground,

nurturing and guiding new and current business opportunities.

County

Municipal

Local leaders

BRUCE COUNTYThe role of the County is to cast a wide net, positioning the region, creating awareness at the broader level, facilitating outreach and filtering opportunities. Additionally, the County will act in a leadership capacity by administering the overall strategy.

MUNICIPALITYThe municipalities are to work at ensuring the community is ready for business, selling their communities’ business brand, managing recruitment tools and supporting local leaders.

LOCAL LEADERSLocal leaders need to work to foster a business culture with ambassadors on the ground, nurturing and guiding new and current business opportunities.

For effective and positive outcomes, all gears need to be moving forward. To be successful, collaboration is needed between the County, municipalities and local leaders. There are shortcuts to success—both private and public sector efforts are needed. Each participant has an equally essential role to play.

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Energized, attractive communities don’t happen by accident. It takes leadership.

BRAND MANTRA

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KEYWORDS

DistinctiveRelevantLeadingInnovating

InspiringVisionaryRespectfulMotivating

AttractiveMemorableCollaborativeCompelling

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Brand Elements

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LOGO:

STANDARD LOGO

The standard version of the ETB logo should be used in corporate applications and in communications with suppliers. Warm Red (90%)

PMS 540

PMS 540

PMS 137

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LOGO:

MINIMUM SIZE

LOGO:

CLEAR SPACETo ensure maximun visual impact, the logo should be kept clear of competing text, busy images and graphics. It must be surrounded on all sides by adequate clearspace. The height of the leter ‘S’ in the logo is used as the measuring tool to maintain clearance.

To ensure proper reproduction, the minimum size for the Spruce the Bruce logo is 1” wide in print applications or 144 px. wide in digital applications.

Print: 1” Digital: 144px

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FULL COLOUR

GREYSCALE

BLACK AND WHITE

LOGO:

THE SUITE

POSITIVE NEGATIVE

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The consistent application of the Spruce the Bruce logo is essential for building and maintaining brand identity. The logo should never be altered or redrawn in any way and only approved digital artwork should be used in documents and on the web. While not an exhaustive list, the examples here illustrate some incorrect uses to avoid.

LOGO:

INCORRECT USAGE

THE

PORT ELGIN

THE

PORT ELGIN

THE

PORT ELGIN

THE

PORT ELGIN

THE

PORT ELGIN

THE

PORT ELGIN

DO NOT add text or elements to the logo

DO NOT move or adjust portions of the logo

DO NOT skew the logo

DO NOT change the fonts used in the logo

DO NOT change the colour of the elements of the logo

DO NOT adjust the size or proportions of the logo

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TYPOGRAPHY:TYPEFACES

One of the key factors in any new identity is the use of a specified type family for text or running copy. Using a consistent family of typefaces visually reinforces the identity of Bruce County. All fonts can be purchased online at typography.com.

ARCHER

Archer is a modern slab serif typeface which combines earnestness, credibility and charm into a hard-working typeface that performs well in large and small sizes and that is inviting to read.

Archer is most effective when used for headings and titles, short amounts of copy, introductory paragraphs, pull-quotes and captions.

Substitute font: When unavailable, Rockwell may serve as a substitute for Archer.

Archer LightArcher BookArcher MediumArcher SemiboldArcher BoldArcher Black

Archer Light ItalicArcher Book ItalicArcher Medium ItalicArcher Semibold ItalicArcher Bold ItalicArcher Black Italic

Oldstyle figures

1234567890

Lining figures (use all caps)

1234567890

Tabular figures (for tabular data)Available in any of the Archer Pro font packages at website above

IDEAL SANS

Ideal Sans is a modern sans serif typeface which is engaging, confident and organic, inspired by traditional craftmanship and the timeless spirit of discovery.

Ideal Sans can be used for subheadings, body copy, and any text smaller than 8pt such as page footers, some captions and credits.

Substitute font: In daily correspondence, online communications and in sharing live documents, the typeface Trebuchet may be used as a substitute for Ideal Sans.

Ideal Sans LightIdeal Sans BookIdeal Sans MediumIdeal Sans SemiboldIdeal Sans Bold

Ideal Sans Light ItalicsIdeal Sans Book ItalicsIdeal Sans Medium ItalicsIdeal Sans Semibold ItalicsIdeal Sans Bold Italics

Oldstyle figures

1234567890

Lining figures (use all caps)

1234567890

Tabular figures (for tabular data)Available in any of the Ideal Sans Pro font packages at website above

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The logo colour palette is an important part of the Spruce the Bruce brand. When used consistently, a strong visual identity will be built for the County.

COLOURPALETTE

PMS 540CMYK 100/80/39/37RGB 0/48/86HEX 003056

PMS WARM REDCMYK 0/87/80/0RGB 255/68/56HEX FF4438

CMYK 0/0/0/0RGB 255/255/255HEX FFFFFF

PALETTE COLOURS

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As businesses, municipalities and Bruce County share a common interest—the economic strength of the County’s businesses and communities—placing the Bruce County brand within communications helps to give the Spruce the Bruce program greater integrity and familiarity.

LOGO:

STB AND THE COUNTY LOGO

WITH THE BRUCE COUNTY LOGO

As the ‘Bruce’ name is equally prominent and similarly used in both the STB and masterbrand logos, it is recommended not to have them appear at the same time or on the same side of a surface.

In print applications, position the STB logo on the front cover of a multipage document and include the Bruce County logo on the back cover.

Sample front Sample back

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LOGO:

STB AND THE COUNTY STAR

The star from the Bruce County logo is a symbol of calling explorers home. Ideally we want audiences to see it and think of “Bruce County”. The simplicity of the shape will lend it to being used with almost all Spruce the Bruce materials. By using the star as much as possible, the Bruce County brand will reach audiences through the sub-brands as well as the primary brand.

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sprucethebruce.com

Can a main street makeover attract new visitors? Discover how...

WITH THE BRUCE COUNTY STAR

The Bruce County star can be used with the STB logo at the same time and on the same side of a surface.

The placement of the star is determined by the position of the STB logo:

• If the STB logo is at the bottom, the star will be positioned at the top.

• If the STB logo is at top right, the star will be positioned at top left.

Every effort should be made to include the Bruce County star on all STB materials.

PAY TO THE ORDER OF

DATE

THE SUM OF

MEMO

Supporting organized and motivated communities

Poster

Cheque

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APPLICATION

Suitable for text dominant applications such as title pages or single-paged bulletins/posters.

Suitable for applications with a large image and a title, such as a cover page, pull-up banner, or brochure cover.

Suitable for image dominant applications such as a poster.

GRAPHIC FRAME:STAR FRAME

The shape of the Bruce County star can be used to frame content and compose layouts primarily for marketing purposes with select corporate applications.

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FRAMING DEVICE

BRUCE COUNTY SERVICE / DIVISIONJUNE 2016

Lorem ipsum dolor sit amet consectateur melor

LOREM IPSUM DOLOR SIT AMET

Housing lorem ipsum dolor sit ametCras elementum sollicitudin mauris, vel vehicula nibh iaculis id. Integer vehicula lacus vitae leo ullamcorper dictum. Cras mollis dolor non augue mattis ultricies. Aenean dolor justo, tristique nec quam vitae, porta lacinia lorem.

When: Monday morningTime: 9:30 - 11:30 a.m.Where: Community CentreContact: 519-396-3322 for more info

sprucethebruce.com

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sprucethebruce.com

Can a main street makeover attract new visitors? Discover how...

SAMPLE

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Community Brands

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COMMUNITY BRANDS:

WHY WE HAVE COMMUNITY BRANDS

Spruce the Bruce is a different type of community development program. It’s about creating destinations in our communities and showcasing what makes each community unique.

Spruce the Bruce Community Toolkits are the result of working with each community to identify, describe and document a coherent community brand / identity alongside a detailed action plan that can be implemented by all community stakeholders. The next few pages provide a ‘snap shot’ of each of our community brands. Each community has three toolkits: community, marketing and promotion, and business toolkits. See how our communities are “Sprucing Up!”

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COMMUNITY BRANDS:

KINCARDINEOntario’s Scottish Destination Kincardine is proud it’s Scottish roots and connection to Lake Huron. From Scottish themed festivals and pipe band parades to phantom pipers, Kincardine is well positioned to be Ontario’s Scottish destination.

Kincardine’s Scottish Brand promise is to offer an original Scottish experience that embraces a historic downtown atmosphere and a waterfront location where the local tartan is proudly displayed and everyone can enjoy a little taste of Scotland.

Kincardine should marry its energetic, bustling and colourful downtown atmosphere with its peaceful shoreline location. Many communities trace their heritage back to Scotland but none has embraced it like Kincardine. Their festivals and events set the stage perfectly to develop Kincardine’s unique asset and transform the community into a premier destination. A brand is what you are known for and Kincardine is known as Ontario’s Scottish destination.

LOGO

KEYWORDS

COLOURS

ScottishShoreline

TraditionsCulture

EnduringDramatic

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

LION’S HEADSerenity on the Bruce Peninsula The backdrop for the Lion’s Head brand should feature its dramatic setting. The downtown is within one of the most dramatic landscape features in the County. Imagery that comes to mind are places like small coastal communities. Lion’s Head echoes the experiences found in a quaint Newfoundland village hugging jagged cliffs on the Atlantic ocean. The rugged cliffs coupled with the warm hospitable local flavour define this community.

Lion’s Head should embrace the contrast between the stunning escarpment and the turquoise waters of Georgian Bay. Lion’s Head is intriguing and draws visitors to explore its coastlines, escarpment, trails, marina and adventure sports. The community’s dedication to maintaining a balance of development and natural environment through its dark skies initiative is a strong asset that enhances its distinct setting.

Lion’s Head is a place to get away, relax, and enjoy the meeting of blue and green under the shadow of the majestic escarpment, an appealing place for both local residents and tourists alike. The calm, peaceful nature of the Town is in sharp contrast to those areas of the County that are high energy and oriented for day trippers. Lion’s Head needs to promote its uniqueness, its tranquility and its vacation retreat potential.

LOGO

KEYWORDS

COLOURS

Dramatic settingEscarpment

Turquoise watersHospitable local flavour

Environmental awarenessVacation retreat

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

LUCKNOWThe General Store In the same way a general store would be run, Lucknow needs to run its downtown as a unified traditional retailer carrying a broad selection of merchandise packed into a relatively small area where travelers and people from the town and surrounding rural areas can come to purchase all their general goods. The bones of this concept exist today, with friendly personalities and essential products that range from fresh local food to all you need to build a house. People do travel out of town for some specialized items (i.e. electronics), the same way you had to order specialty items into the general store or from catalogues. However, there is plenty of opportunity for Lucknow to meet the community’s everyday needs.

Additionally, Lucknow has the potential to cater to a growing consumer trend related to the small, localized shopping experience. People want to know where their products are coming from and build a relationship with those that are serving them. People want to buy their meat from the butcher, vegetables from a local farm, and buttertarts from the bakery. Lucknow has all the makings of the local general store with unparalleled customer service. With some ingenuity and dedication to developing this identity and targeting the traveling visitor market, the downtown can return to a bustling commercial area.

COLOURS

LOGO

KEYWORDSRural countryside Traditional customer service

General supply and goods Experience

Bustling supply town Localized shopping

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

MILDMAYOntario’s Bavarian Village As you travel through Mildmay, you’ll notice a distinct charm of a quaint village and feel the warm hospitality of its community members. Stroll the streets at dusk and take in the atmosphere from the lampposts and you will step back to a time of yesteryear.

Mildmay is decidedly alpine, with its lit lampposts highlighting the wooden facades, cobblestone exteriors and Bavarian fondness for flowers and flags. You will think you’ve stopped in the heart of Bavaria, Ontario’s Bavaria that is. Downtown Mildmay is the perfect location to take a pit stop before you continue onto your Bruce Peninsula destination. Downtown Mildmay’s quaint village layout and handcrafted businesses makes for one of the most flavourful communities in the County.

The community’s historic German roots and hertiage businesses remind you of a time when care and craft were put into each piece of handmade furniture, delicious meal and celebratory drink.Discover a promise of friendly hospitality and full-bodied flavor wrapped in the sound of oompah-pah music and the traditions of Germany. Mildmay is Ontario’s Bavarian Village.

COLOURS

LOGO

KEYWORDSPit stopBavarian village

CharmingFlavourful

“Gemütlichkeit” warm hospitality

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

PORT ELGINThe Boardwalk VibeCollect sunsets like you collect memories in Port Elgin: home to an exciting boardwalk vibe like no other. If you’re looking for the perfect place to have a great time, look no further than Port Elgin—a vibrant, fun and entertaining downtown with a casual atmosphere.

Located just a couple of blocks from the beach, downtown Port Elgin is the place people come with friends to celebrate the good things in life: sweet treats, casual food and brilliant shops.

Stroll from the boardwalk shops to one of the dozens of sunset vantage points along the shoreline. With expansive views of Lake Huron, it’s hard to imagine a better location to have fun with your family by your side.

Après sunset return to downtown to complete your journey and enjoy a festival or event and be part of the entertainment and nightlife. Downtown is the place to be after work and on weekends.

Exciting boardwalk experiences begin in Port Elgin—where there is ALWAYS something going on.

COLOURS

LOGO

KEYWORDSVibrant memoriesFamily friendly

Beach boardwalk Sunsets

Casual

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

RIPLEYExperience the Backforty

Tomatoes taste better here. Children smile wider.Dandelions have an upside. Cheese goes with beer. Bread dough is hand-made every morning. Sunrises are as inspiring as sunsets are conclusive. Even breathing is more rewarding. When you live or travel closer to the land, perspectives change.

Maybe it’s a lucky outcome of governments past or the nature of the land formations, but Huron-Kinloss in the southern part of Bruce County is where smaller family farms on manageable parcels of land still abound. This is where Lake Huron moderates the growing season, where freshly-picked produce is sold by auction and where the experience of choosing how you eat, play and find balance in your life is unique. Backforty is an exploration of local life/work experiences. You’ll meet good people who exemplify what is far too often reserved for moments of nostalgia. Yet Backforty isn’t about yesteryear. It’s a peek into the future, perhaps yours. Because chances are good you’ll be inspired by what others have achieved.

Ripley is the balance point — an intersection if you will — between fresh water and family farms, past and future, simplicity and opportunity. This is the centre of Huron-Kinloss, a place where you can catch your breath or take advantage of rural tranquility. And as with all crossroads, Ripley offers you choices — to stay a little longer, explore a little further and perhaps discover a new direction that you hadn’t considered before. The potential to create something new is only limited by your imagination.

Ripley is a place to experience the Backforty. Get your hands dirty, plant a seed in our Botanical Food Gardens, watch it grow, take part in the harvest, and taste the difference of locally grown produce. Create a new product by learning the traditional rural skills of processing and preserving. Craft your very own bowl or platter and share your delicious creation with friends and family.

LOGO

KEYWORDSTraditional rural skillsHands-on artisans

Homemade rural cultureCountry charm

Experience

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COLOURS

INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

SAUBLE BEACHRetro Sauble Beach

Sauble hit its stride in the late 1940’s when much of the commercial area was under development. Most of the resort development on the current beach area dates to 1948, including the still-surviving attractions like the Driftwood Café, Sauble Lodge Motel and the Crowd Inn hot-dog stand.

The main street still reflects the atmosphere of the bygone days.

The identity for Sauble Beach should reflect a throwback atmosphere to the mid-20th century with art deco elements and retro-sleek design featuring exciting colours which portray an era and attitude of optimism and opportunity. The Sauble Beach brand promise is one of time spent at the beach reflecting on the good old days of summer. The Sauble Beach experience is one of summer family fun, old fashioned values, retro flashbacks all set on a beautiful beach.

SaubleBeach

COLOURS

LOGO

KEYWORDSSummer family funRetro flashback

Beautiful natural beach

A simpler timeOld fashioned values

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

SOUTHAMPTONOntario’s Hamptons

Ontario’s premier lakeside destination is relaxation at its finest. This quaint lakeside town has nautical roots as deep as the lake providing its backdrop. “Heading to the Hamptons”, can easily refer to Southampton, Ontario: a coastal retreat with a distinctive northern flair. This destination is a treasure and features some of the finest collections of art, boutique shopping and shoreline properties in all of Canada.

Southampton is where you can enjoy a romantic getaway or permanent year round vacation. In this sophisticated, peaceful community you will find the Chantry Island Lighthouse standing tall as the village icon. Beaconing you to the stunning accommodations, historic architecture and intimate eateries and shops of this quaint downtown. Southampton is a premier shopping district that provides a spectacular view. Unwind in Ontario’s Hamptons—Southampton— an upscale destination whether you’re here for a weekend or a lifetime.

COLOURS

LOGO

KEYWORDSNauticalCoastal cruising

Refined livingRelaxation

Sophistication

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INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

TOBERMORYPort of Call

The backdrop to Tobermory’s brand should be one of a nautical village and port. From shipwrecks to the Grotto, Tobermory has tremendous assets that position it for success. Tobermory’s brand identity evokes the clear blue waters that make it a diving and boating hotspot, the natural harbour that shelters the MS Chi-Cheemaun, and the on-shore opportunities to explore the cliffs, forests and shoreline of the peninsula.

Tobermory is a Port of Call—not only for the MS Chi-Cheemaun but for various tour boats, pleasure craft and personal crafts checking out the wrecks of Fathom Five and making circuits of Georgian Bay and Lake Huron. Imagery that comes to mind are places like Cape Cod, Peggy’s Cove and Scotland, but with more captivating natural features.

Tobermory should embrace a fun, bright and flavourful nautical community that is perched on the edge of the unique wilderness of the national park system. Few communities can boast a connection to a National Park and none to a Marine National Park and the aquatic opportunities that it brings. The cliff-ringed harbour, shipwrecks, and visitor’s centre bring elements of both parks right into the community and set the stage for further development of this entire area’s uniqueness and marketability.

COLOURS

LOGO

KEYWORDSClear blue waterCaptivating naturalfeatures

Flavourful harbour communityNatural harbour

AdventureLands’ end

PMS CMYK RGB HEX

349 100/0/83/47 0/107/63 006B3F

3275 91/0/51/0 0/178/160 00B2A0

Cyan 100/0/0/ 0/165/209 00A5D1

288 100/65/0/30 0/51/127 00337F

1375 0/47/100/0 249/155/12 FCBA5E

Black 0/0/0/100 0/0/0 000000

Pine Green

Aquamarine

Sky Blue

Dark Blue

Sunset

Black

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INSPIRATION

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COMMUNITY BRANDS:

WALKERTONClean Water Living

Walkerton’s connection with the river runs deep. In 1851, Joseph Walker settled steps away from the Saugeen River, and quickly developed it as an important mill site and service centre for the surrounding area. This would entrench Walkerton in its prominent regional role for developing a positive economic climate. Many years later, Walkerton’s concentration on water and the river continues with the establishment of organizations attentive to environmental impacts and has developed the backbone of the community’s identity: Clean Water Living.

The community is proud of their heritage as a county-town and celebrates its architectural assets as evidenced by the rejuvenation of the Victoria Jubilee Hall, certifiably one of the most historic and elegant seats of government and today, home to theatre, concerts, and dance performances.  With over 150 years of history captured in 30 designated heritage buildings, and bordered by the beautiful Saugeen River, Walkerton delivers healthy surroundings for a robust business climate.Combining small town heritage character with attention to modern day conservation issues, Walkerton will give rapid rise to a community unlike any other.

The Walkerton Clean Water Living brand promise is one of an atmosphere devoted to environmental leadership and designed to protect, embrace and enhance the Saugeen River. It is a promise of the future of our water sources and efforts spent on the delicate balance of industry, recreation and the natural world.

LOGO

KEYWORDSWater Innovation

Refreshing Sparkling

Resourceful

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COLOURS

INSPIRATION

ILLUSTRATION

MATERIALS

TEXTURES

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COMMUNITY BRANDS:

WIARTONBasecamp to the Bruce Peninsula

As the provisioning headquarters to the beautiful Bruce Peninsula, Wiarton is the perfect central basecamp for any day hike, boat trip or camping adventure. Park your bags and explore the wilderness of the region and look forward to coming home to Wiarton. Nestled between the rugged limestone cliffs of the Niagara escarpment and the shores of Georgian Bay, you can’t help notice the stunning landscape and opportunities to touch, climb and experience the outdoors right at your fingertips.

Combining a sense of outdoor adventure with the iconic Wiarton Willie—Canada’s foremost weather prognosticator, Wiarton is a central basecamp throughout all seasons for your Bruce Peninsula adventures.

COLOURS

LOGO

KEYWORDSBasecampNatural environmentWiarton Willie

Family adventureProvisioning

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INSPIRATION

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Applications

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APPLICATIONS:

LETTERHEAD

Address and URL:Ideal Sans LightFont size: 7.8 ptColour: PMS 540

Receiver’s Address, Date, and Salutation:Arial RegularFont size: 10 ptColour: Black

Main Body of Letter:Arial RegularFont size: 10 ptColour: Black(1 line space between paragraphs)

Closing line:Arial RegularFont size: 10 ptColour: Black(2 line spaces before and after)

John Smith123 Anywhere St.Southampton, ON A01 2B3

June 1, 2017

Dear John,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non tellus non lorem pulvinar mattis eget at nisl. Vivamus tempor ipsum massa, vitae sollicitudin massa ullamcorper id. Nunc viverra odio nunc, quis lobortis nisi congue eu. Etiam nunc tellus, elementum ac lectus in, feugiat elementum justo. Nunc ac placerat neque. Suspendisse potenti. Nunc et leo a sem molestie dapibus. Proin volutpat mattis velit. Maecenas elementum elit sapien.

Quisque commodo ac ex nec finibus. Integer mauris nibh, maximus eu ligula ut, iaculis tincidunt tellus. Morbi lectus nulla, accumsan vel velit eget, rhoncus fermentum nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed rhoncus arcu eu eros efficitur maximus. Pellentesque eget lobortis tellus. Fusce ante velit, gravida et nibh sed, feugiat ultrices libero.

Sed scelerisque leo eget erat iaculis, sed pharetra nulla vulputate. Mauris pharetra libero eu lacus condimentum, in consequat enim lobortis. Curabitur in justo neque. Praesent velit nibh, efficitur eget metus vel, fringilla aliquam erat. Donec fermentum ullamcorper nibh, sit amet eleifend arcu semper in. Aliquam fringilla leo scelerisque hendrerit facilisis. Quisque sodales at nunc vel placerat. Suspendisse potenti. Etiam eu nibh sit amet dolor gravida mollis in sed justo.

Sed scelerisque leo eget erat iaculis, sed pharetra nulla vulputate. Mauris pharetra libero eu lacus condimentum, in consequat enim lobortis. Curabitur in justo neque. Praesent velit nibh, efficitur eget metus vel, fringilla aliquam erat. Donec fermentum ullamcorper nibh, sit amet eleifend arcu semper in. Aliquam fringilla leo scelerisque hendrerit facilisis. Quisque sodales at nunc vel placerat. Suspendisse potenti. Etiam eu nibh sit amet dolor gravida mollis in sed justo.

Sincerely,

Jane SmithTitle

30 Park Street, Walkerton, ON N0G 2V0sprucethebruce.com

0.5”

0.5”

0.875”

1.375” 7.875”

1.25”

6.0”

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APPLICATIONS:

NO. 10 ENVELOPE

Address:Ideal Sans LightFont size: 8 ptColour: PMS 540

30 Park Street, Walkerton, ON N0G 2V0

0.375”

0.375”

1.6”

Front

Back

0.75”

45

APPLICATIONS:

CHEQUE

Text fields:Ideal Sans BookAll capsFont size: 7 ptColour: 80% Black

PAY TO THE ORDER OF

DATE

THE SUM OF

MEMO

Supporting organized and motivated communities

0.3”

0.9”

0.2”

3.2”

5.0” 6.675”

Size: 7” x 3.5”

46

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APPLICATIONS:

POSTER

Headline:Ideal Sans SemiboldSentence caseFont size: 38 ptColour: PMS Warm Red

Body copy:Ideal Sans LightSentence caseFont size: 14 ptColour: PMS 540

URL:Ideal Sans MediumLower caseFont size: 18 ptColour: PMS 540

11”x 17”

1.0”

10”

16”