Sprint:

‘Electric Connections’

There are not only electric connections between phones but also people.

Sprint is going to host a contest where young photographers will try to capture an ’electric connection’ and submit it to the Sprint website.

1

All of the entries will be displayed on theSprint website for people to vote on.

This will increase traffic on the website meaning more customers will

see the plans and phones offered.

The winner’s photograph will be featured inNational Geographic. Paired with the photo will be an article about the different types of

relationships [connections] that exist in less known cultures.

2

That issue of National Geographicwill be mailed to frequent Sprint users

who’s contracts are expiring.

Within the National Geographic there will be an insert/catalogue of all the

latest Sprint Phones.

3

With their expiring contracts they will be able to either switch

providers or renew with Sprint.

The insert will create interest in new Sprint phones vs. other

phones.

The End.