Springer‘s MyCopyTapping the full potential of the eBook market

Brian BishopDir. Of E-Product DevelopmentSpringer

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Agenda

• Market landscape and eBook usage

• MyCopy Pilot Project

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Leading Academic & Scholarly Book Publishers

LWW

Sage

Palgrave Macmillan

CUP

Wiley-Blackwell

Elsevier

OUP

Taylor & Francis

Springer

Medicine Science & Technology Social Sciences & Humanities

(Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included)

3,688

3,651

1,733

1,609

1,347

1,209

1,391

736

338

Number of English-Language Titles Published in 2007

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eBooks Usage

SpringerLink Fulltext Chapter Downloads 2007-2008 (in mio)

Jan-Dec 08: 41.1 mio (Jan-Dec 07: 25.2 mio) = + 63 %

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SpringerLink full-text downloads (2006-2008)

Journals

eBooks

2006 2007 2008

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• Market landscape and eBook usage

• MyCopy Pilot Project

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What is Springer’s “MyCopy”?

SpringerLink users with access to Springer’s eBooks can order

print book from that collection

directly from SpringerLink

at a very competitive, market driven end-user price

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Informational page on MyCopy

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Shopping cart

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Billing and Shipping Information

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Credit Card Screen

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Order Confirmation

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MyCopy Business Model (Pilot)

Springer activates eBook package

with MyCopy order option to library

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SL-users order MyCopy books on SL

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Library gives library patrons access to

eBook packages

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Springer passes order on to LSi

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Lightning Source prints, binds and drop ships MyCopy book

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Product Offering

Approx. 11,200 eBooks will be offered as MyCopy- POD-suitable eBooks ( page number < 832)- copyright year > 2005- no German language titles

Always softcover

Cover is colored and inner work is black and white

MyCopy logo and wordmark will be incorporated in the cover design in 2009

Direct sale to the library patron only! MyCopy is not distributed to book stores or libraries

MyCopy has an own ISBN, but is not indexed in OPAC’s or book store catalogs.

Standard price of $24.95 (incl.shipping & handling)

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MyCopy Cover Design

MyCopy wordmark and SpringerLink logo on front cover

MyCopy visual on book spine

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Thank you for your attention!

Questions?