spring lookbook
DESCRIPTION
Jodi Arnold's Spring 2010 LookbookTRANSCRIPT
February - April 2010
Issue 1, Volume 01Spring / Summer 2010 Look Book
“By mashing-up soft and tough, abstract and literal, and other irreverent combinations, I hope to give women a platform to explore their own personal style.”
— Jodi Arnold
Global
NYC
0 020110||043010|
“Good design begins with honesty, asks tough questions, comes from collaboration and trusting your intuition.” –Freeman Thomas, automobile designer
“With collaborations you never follow the same palette.” –Robin Rimraud, electronic musician
“By mashing-up soft and tough, abstract and literal, and other irreverent combinations, I hope to give women a platform to explore their own personal style.”
–Jodi Arnold
Taking effortlessly cool to a new level, Spring/Summer 2010 is designed for the modern woman whose sense of style is informed by her multi-layered lifestyle, which she manages with aplomb. In addition to Jodi Arnold’s signature special occasion pieces, the Collection features unique, versatile styles in seasonless fabrication, perfect for work or personal time.
When asked about the development of Spring/Summer 2010, Jodi comments, “Music and Art are a big part of my life. I love unique combinations that at first seem a bit off, that challenge the eye or ear. A musician friend of mine always asks me to listen to his music rather than just hear it. It’s the same with Art – I love paintings that make me question and wonder, that aren’t so straightforward. More than ever, this Collection is about shared discovery and pushing the boundaries. Georgia O’Keeffe’s abstract etches, Kehinde Wiley’s brash renderings, the movement in Vicky Barranguet’s paintings and the Serato mixer behind Girl Talk, all greatly influenced my designs in their own way. We call this collection ‘Mash Up’ to honor this collaborative process.”
Each piece in ‘Mash Up’ should be mixed and matched with one another and, more importantly, work effortlessly with what is already in a woman’s closet. Spring/Summer is always about fun and freshness.
5507 2548, 2497 4 5
5510 2502, 3115 | 2521, 1290 � 7
5499 5509 8 9
10
Reflections of Nature
The Collection’s floral prints were inspired by the emotional wallop of Georgia O’Keeffe’s abstractions. O’Keeffe, most famously known for her representational subjects, painted many abstract works that remained under the radar throughout her career. Moved by the artist’s breadth of perspective, Jodi’s floral designs are meant to create different emotions by shifting viewpoint.
11
5521 1289 | 2535, 1285 12 13
5510 | Wenge�189, 2537, 3117 14 15
5518, 41575528, 5515
Drawing from other art forms, two of Jodi Arnold’s exclusive prints for Spring/Summer 2010 are interpretations of Uruguayan artist Vicky Barranguet’s paintings. Immersed in the local art scene, Jodi came across Vicky’s work and was immediately moved by the freedom and movement in each of her paintings. When asked about Vicky’s style, Jodi comments, “I’m a little jealous of Vicky’s care-free attitude. She abandons all rules and simply paints what’s in her soul.”
Creating a mash up of her own, Vicky’s paintings are all inspired by music, especially her husband, Gustavo Casenave’s irreverent compositions. Her paintings combine the emotion and energy of both art forms, culminating in art that can best be described as alive.
Check out our in-depth interview with Vicky in the ‘Journal’ section of our web site, www.jodiarnoldnyc.com
Mash Up: Emotion
1� 17
5519, 2497 5522 18 19
4158, 2523, 1287 �189, 2537, 1290 20 21
2537, 3112 4158, 2547 22 23
�200, 254�, 3111 2502, 1291 24 25
2498, 2525, 1285 2�
Jodi Arnold redefines sexy for Spring/Summer 2010. Rather than obvious, outwardly provocative styles, Jodi’s approach is much more coy. In keeping with her forward design aesthetic, sexiness stems from the obscure combination of soft fabrics, angled silhouettes and bold patterns. This “mash up” creates a canvas of self-expression limited only by one’s imagination.
Mash Up: Re-defining Sexy
27
5502 2543, 3114 28 29
5501 5502 30 31
5514, 4157 33 32
5524 128� 34 35
5513 5538 3� 37
5543 | 5541 5527 38 39
2514 5529 | �192, 5523 40 41
5504 | 2540, 2527, 311� 2575, 1290 42 43
552� 4155, 2574 4� 47
4158, 5542 2501, 3121 48 49
4157, 5540 2530, 5539 50 51
CORPORATE OFFICES
230 West 39th Street, Floor 2
New York, NY 10018
p 212.997.2329
f 212.997.3929
www.jodiarnoldnyc.com
4158, 5542 52
