spring - 2017 sales event guide a&w base brand...

SPRING - 2017 SALES EVENT GUIDE

A&W BASE BRAND ONLY

START DATE: 2/27/17

December 2016

Spring - Sales Event 2017 Guide

• Sales Event Information

• Product Guide

Pub Battered Cod

Crunchy Shrimp

Fresh Coleslaw Cabbage Mix

Coleslaw Dressing

Sauces

Paper Products

Smallwares

• Recipes & Food Cost Information

• Fish Sandwich LSM Options

• Auto-shipment Information

• Courtesy Shipment Information

• Pre-order and Special Order Products

• Build Cards

2

Sales Event Information

Sales Event Information • Dates: 2/27/17 to 5/28/17

• 2 PC. Pub Battered Cod Basket with fries & coleslaw (photo on POP)

• 3 PC. Pub Battered Cod Basket with fries & coleslaw (price point option on POP)

• 21 PC. Crunchy Shrimp Basket with fries & coleslaw (photo on POP)

• LSM Option: Current Cod Fish Fillet Sandwich

• LSM Option: New 2 PC. Pub Battered Cod Sandwich

• Secondary Message: Made Fresh Root Beer Float Branding

3

Product Guide - Pub Battered Cod

Product Guide - Pub Battered Cod • Pub Battered Cod: 10# per case.

• 2 oz. portions w/ appx. 40 (2 pc) portions per case.

• Restaurants will be auto-shipped 1 case prior to start date. (cost per case appx.$38 - $40)

• Although there could be up to 10 cases per restaurant in each DC available for additional orders, operators are urged to let their DC know in advance(before 1-1-17) how many cases they will be ordering during this 13 week promotion.

• Note: Guests may want to order 2 pc. or 3 pc. pub battered cod either a la carte or in a basket with fries and slaw.

• Restaurant operators will also be able to feature the 2 pc. Pub Battered Cod as a fish sandwich, using LSM POP – contact your FGL for more information. Request to Sell FORM NEEDED!

• Note: Restaurant operators will also be able to feature the current 3.5 oz. fish fillet sandwich during this promotion, using LSM POP – contact your FGL for more information.

4

Product Guide - Crunchy Shrimp

Product Guide - Crunchy Shrimp • Crunchy Shrimp: 12 (3#) bags per case / appx. 90-96 orders per case

• This should be the same shrimp product everyone has been buying

over the last 5 years.

• There will be NO auto-shipment of Shrimp.

• Operators will need to order shrimp for this promotion.

• Although each DC will have stock on hand similar to last year’s usage

levels, operators are urged to let their DC know in advance

(before 1-1-17) how many cases they will be ordering during this

13 week promotion.

• SPECIAL NOTICE: If you DID NOT OFFER SHRIMP last year, but intend to

do so this year, YOU MUST NOTIFY YOUR DC ASAP.

• Note: Guests may want to order 21 pc. Crunchy shrimp either a la

carte or in a basket with fries and slaw.

5

Product Guide – DC Ordering Information

6

Gordon Foodservice 254710 251585

Kaleel Brothers 41703575 42900253

McLane 61436 60612

Reinhart Food service - Shawano 92802 A9822

Reinhart Foodservice - LaCrosse 92802 A9822

Reinhart Foodservice - Twin Cities 92802 A9822

Reinhart Foodservice - Milwaukee 92802 A9822

Reinhart Foodservice - Marshall 92802 A9822

Reinhart Foodservice - Cedar Rapids 92802 A9822

A&W Distributor Pub Battered

Cod Item #

Shrimp

Item #

Product Guide – Coleslaw Cabbage Mix

Product Guide – Coleslaw Cabbage Mix • There will be NO auto-shipment of fresh coleslaw cabbage mix.

• Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing

• Each restaurant operator will need to order coleslaw mix from their DC.

• Although each DC will have stock on hand, operators are urged to let their DC know in advance(before 1-1-17) how many cases they will be ordering during this 13 week promotion.

• For all operators selling coleslaw for the first time, you must utilize a chopped coleslaw cabbage blend with carrots, with or without red cabbage.

• For all operators who are currently selling any type of house made coleslaw, you WILL NOT have to change to this coleslaw or coleslaw recipe.

• All operators will be required to use the 5.5 oz. plastic soufflé cup (4 oz. portion) in the Pub Battered Cod fish (2 pc. or 3 pc.) and 21 pc. shrimp baskets.

7

Coleslaw Cabbage Mix Options

Coleslaw Mix:

8

Coleslaw Cabbage Mix: Options

9

Brand Pack Size Item # Brand Pack Size Break Case Item #Gordon Foodservice GFS 4/1 gal. 106992 Markon 4 X 5 lb. Yes 293148

Gordon Foodservice Ken's 4/1 gal. 312646

Gordon Foodservice Litehouse 4/1 gal. 839381



Kaleel Brothers Richelieu 4/1 gal. 35302945 Club Chef 4 X 5 lb. NO 90100075

Kaleel Brothers Katy's 4/1 gal. 91200010

McLane Ventura 4/1 gal. tbd Vary by DC 12 X 2.5 lb. N/A 41369

Reinhart Food service Marzetti 4/1 gal. 25934 Markon 4 X 5 lb. NO 75404

Reinhart Food service Kraft 4/1 gal. G5470

Reinhart Food service Kraft 4/1 gal. 17174

Reinhart Food service Reinhart 4/1 gal. 31470


Coleslaw Cabbage mixColeslaw DressingsA&W Distributor

Brand Pack Size Item # Brand Pack Size Break Case Item #Gordon Foodservice GFS 4/1 gal. 106992 Markon 4 X 5 lb. Yes 293148





Kaleel Brothers Richelieu 4/1 gal. 35302945 Club Chef 4 X 5 lb. NO 90100075


McLane Ventura 4/1 gal. tbd Vary by DC 12 X 2.5 lb. N/A 41369

Reinhart Food service Marzetti 4/1 gal. 25934 Markon 4 X 5 lb. NO 75404





Coleslaw Cabbage mixColeslaw DressingsA&W Distributor

Coleslaw Cabbage Mix Options

Coleslaw Mix:

• IF you plan to buy coleslaw cabbage mix from your DC – YOU MUST NOTIFY YOUR DC AND MIKE SILADI ASAP: before 1/1/2017

10

Product Guide – Coleslaw Dressing

Product Guide – Coleslaw Dressing • There will be NO auto-shipment of coleslaw dressing.

• Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing.

• Each restaurant operator will need to order coleslaw dressing from their DC.

• Each DC will be carrying different types of coleslaw dressing, with most dressing packed into 4 (1 gal) jars per case.

• Each 4 (1 gal) case of dressing should yield appx. 500 (4 oz.) portions of finished coleslaw.

• Note: Operators who order from McLane's will have just one case of Ventura Cole Slaw Dressing of stock on hand, operators are urged to let their DC know in advance(before 1-1-17) how many cases they will be ordering during this 13 week promotion.

• Note: Operators who order from McLane's: After the first case of dressing (which you will need to order – this is NOT an auto-shipment), all coleslaw dressing will require a special order with a 2-3 week lead time.

11

Coleslaw Dressing Options

12

Coleslaw Dressing:

• $30 to $47 per case*

• 4 – 1gal jars per case

• $0.08 per oz.*

McLane's Only:

– Special Order

– Ventura Deluxe Coleslaw Dressing

Brand Pack Size Item #Gordon Foodservice GFS 4/1 gal. 106992





Kaleel Brothers Richelieu 4/1 gal. 35302945


McLane Ventura 4/1 gal. tbd

Reinhart Food service Marzetti 4/1 gal. 25934





Coleslaw DressingsA&W Distributor

Product Guide: Sauces - Part 1

Product Guide: Sauces

• Sauces options include:

o Tartar Sauce – Bulk into 2 oz. soufflé cups or PC’s (Portion Control

Cups)

13

Brand Pack Size Item #Gordon Foodservice 316687 GFS 4/1 gal. 183237

Kaleel Brothers 12100315 Bonne Share 4/1 gal. 35300010

McLane 330084 LJS 10/.5 gal. 49116

Reinhart Food service - Shawano 32766 Reinhart 4/1 gal. 31076

Reinhart Foodservice - LaCrosse 32766 Reinhart 4/1 gal. 10262

Reinhart Foodservice - Twin Cities 32766 Reinhart 4/1 gal. 31076

Reinhart Foodservice - Milwaukee 32766 Reinhart 4/1 gal. 31076

Reinhart Foodservice - Marshall 32766 Reinhart 4/1 gal. 17132

Reinhart Foodservice - Cedar Rapids 14928 Reinhart 4/1 gal. 31076

Bulk Tartar SauceTartar Sauce

Dipping Cup A&W Distributor

Product Guide: Sauces – Part 2

Product Guide: Sauces

• Sauces options include:

o Cocktail (Seafood) Sauce - Bulk into 2 oz. soufflé cups or PC’s

o House made Cocktail Sauce – Bulk cocktail sauce and bulk horseradish

14

Brand Pack Size Break Case Item # Brand Item#Gordon Foodservice GFS 4/1 gal. NO 335371 Diamond 761841

Kaleel Brothers Heinz 6/#10 NO 59000150 PPI 12100310

McLane LJS 10/.5 gal NO 41117 Marzetti 330083

Reinhart Food service - Shawano Katy's Kitchen 4/1 gal. YES 17220 PPI H3064

Reinhart Foodservice - LaCrosse Silver Springs 4/1 gal. YES 72188 PPI 18202

Reinhart Foodservice - Twin Cities Silver Springs 4/1 gal. YES 72188 PPI 18202

Reinhart Foodservice - Milwaukee Silver Springs 4/1 gal. YES 72188 PPI 18202

Reinhart Foodservice - Marshall Katy's Kitchen 4/1 gal. YES 17220 PPI 18202

Reinhart Foodservice - Cedar Rapids Culinary Secrets 2/1 gal. YES 26114 PPI 18202

Bulk Cocktail SauceA&W Distributor

Cocktail Sauce

Dipping Cup Item #

Brand Pack Size Item #Gordon Foodservice GFS 6/32 oz. 283908

Kaleel Brothers Woeber's 12/32 oz. 15800020

McLane Special Order Special Order Special Order

Reinhart Food service Katy's 6/32 oz. 85628

Bulk HorseradishA&W Distributor

Product Guide: Sauces/Malt Vinegar Option

Product Guide: Sauces • New Sauce Option

o Heinz Malt Vinegar Single Serve 9 Gram PC

o 200 per case

o Case Price $15 - $17 per case

o $.08 each

o Will be special order only

o 2-3 week lead time

o Must place order with DC’s by 1/1/17

15

Brand Pack Size Item # StatusGordon Foodservice Heinz 9 gm X 200 383400 Stock

Kaleel Brothers Heinz 9 gm X 200 59005336 Stock

McLane Heinz 9 gm X 200 61440 Special order

Reinhart Food service Heinz 9 gm X 200 31334 Stock or S/O

Malt Vinegar PCsA&W Distributor

Paper Product Guide: To Go - Fish/Shrimp

Paper Product Guide: To Go - Fish/Shrimp • You will have two options to package the 2 pc. / 3 pc. pub

battered cod and 21 pc. shrimp baskets and/or a la carte for all to

go orders.

• Option#1: Fish or shrimp in the paper clamshell, fries in the medium

(regular)fry bag and coleslaw in the 5.5 oz. plastic soufflé cup w/lid and all put in the 12# paper to go bag.

• Option #2: Fish or shrimp, fries in the medium (regular)fry bag, and

coleslaw in the 5.5 oz. plastic soufflé cup w/lid, all in a

family/carton box with liner and put into the large die cut to-go bag. (1 family/carton box will fit into a 12# paper bag)

• Note: If you decide to use option #2, operators MUST let their DC

know in advance (before 1-1-17) how many cases of the Carton

Dinner boxes (400 per case) and die cut to-go bags (500 per case)they will be ordering during this 13 week promotion.

16

Family/Dinner Box & To-Go Bag Update

17

Paper Product Guide: Dine In - Fish/Shrimp

Paper Product Guide: Dine In - Fish/Shrimp • You will have two options to package the 2 pc. / 3 pc. pub battered

cod and 21 pc. shrimp baskets and/or a la carte for all dine in orders.

• Option#1: • 3# Food Tray with liner. • Fish or Shrimp on top of fries in the food tray.

• Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray.

• Optional sauce, either 2 oz. soufflé cup or PC on the side.

• Option#2: • 2# Food Tray with liner. • Fish or Shrimp on top of fries in the food tray.

• Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray.

• Optional sauce, either 2 oz. soufflé cup or PC on the side.

• Note: • Most restaurants are currently using either the 2# food tray or the 3# food tray.

• The Fish and Shrimp baskets do fit better in a 3# food tray.

• The 2# food tray, does work for this promotion.

• If you currently use the 2# food tray and want to use Option #1- 3# food tray for this promotion, YOU MUST CONTACT YOUR DC by 1/1/17 and let them know you will be ordering 3# food tray and how many cases (1000 food trays per case) you will need for this 13 week promotion.

18

Paper Product Guide:

Coleslaw (Plastic Soufflé Cups/Lids)

Paper Product Guide:

Coleslaw (Plastic Soufflé Cups/Lids) • There will be NO auto-shipment of the plastic soufflé cups (5.5 oz.)

and lids.

• This cup holds the 4 oz. portion of coleslaw that will be offered with

each basket.

• DC’s will not be stocking extra cases of these products.

• Note: Operators MUST let their DC know in advance

(before 1-1-17) how many more cases of the plastic soufflé cups @ $55 per case (2500 each per case) and lids @ $45 (2500 each per

case) they will be ordering during this 13 week promotion.

• Both the cup and lid will be considered special order items,

needing a 2-3 week lead time for your DC to receive and deliver the product to your location.

19

Coleslaw Packaging:

NO AUTO SHIPMENT

20

5.5 OZ Soufflé CUPS 10-250 YS550 Case Pack: 2500 ESTIMATED PRICE: $0.04 cup/lid Case Price: $55 cups $45 lids Total: $100 per restaurant

Item Product Description CS Size CS $ Each

YS550 5.5 oz. TRANS CUP 10-250 BG 2500 55.00$ 0.02$

YLS5FR 5 oz. CLEAR FLAT LID 10-250 BG 2500 45.00$ 0.02$

100.00$ 0.04$ Combo Cup/Lid Totals

Brand Description Pack Size GIN Order guide#Gordon Foodservice Pactiv 5.5 oz. soufflé' cup 2500 61433 271896

Gordon Foodservice Pactiv 5 oz. lid 2500 61432 195987

Reinhart Food service Pactiv 5.5 oz. soufflé' cup 2500 61433 23026

Reinhart Food service Pactiv 5 oz. lid 2500 61432 27734

McLane Special Order Special Order Special Order Special Order Special Order

A&W Distributor Cole Slaw Packaging

Product Guide - Smallwares

Product Guide - Smallwares • Smallwares needed to make coleslaw was provided FREE OF

CHARGE to all A&W Base Brand Operators last year.

• Contact Kevin Simmons at 614-737-8331 or

[email protected] @ RSCS Smallwares if you need more

smallwares to help you make coleslaw in house.

21

if 4 oz container

is chosen

E52007315Vollrath 47141 Ivory #10 S/S

Thumb Action Disher Scoop

$6.02 1 $6.02

if 5 oz container

is chosen

E52006499Vollrath 47139 White #6 S/S

Thumb Action Disher Scoop

$6.02 1 $6.02

686167

Vollrath® 52016 White 16-

5/8" Flexible Plastic Blade

Spatula

$1.45 1 $1.45

E52004565

Cambro® RFS18PP190

Translucent Round 18 Qt

Storage Container

$8.47 1 $8.47

E52004566

Cambro RFSC12PP190

Translucent Lid for 12 / 18

/22 Qt Round Containers

$2.42 1 $2.42

4 $18.36Grand Total

mailto:[email protected]



Recipes & Food Cost Information

Recipes & Food Cost Information • 2 PC. Pub Battered Cod Baskets – Dine-In

• 3 PC. Pub Battered Cod Baskets – Dine-In

• 21 PC. Crunchy Shrimp Baskets – Dine-In

• Baskets – To Go Cost Options

• Coleslaw – Batch, Sides & Yields

• Sauces – Tartar, Cocktail and house made Cocktail

• Fish Sandwich Options – Cod Fillet and Pub Battered Cod

22

Recipe & Food Cost Info:

2 PC. Pub battered Cod Baskets

23

Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P %

Pub Battered Cod Fillet EA 0.48$ 2 0.95$ $3.99 1.13$ 28.2%

Liquid Shortening OZ 0.04$ 0.25 0.01$ $4.49 1.13$ 25.1%

Tartar Sauce - PC OZ 0.10$ 1 0.10$ $4.99 1.13$ 22.6%

Napkins EA 0.004$ 2 0.01$

Tray Liner Wrap - dine in EA 0.01$ 1 0.01$

2 or 3# Food Tray EA 0.02$ 1 0.02$ BASKET PRICE F&P $ F&P %

Dine In - Tray Liner EA 0.02$ 1 0.02$ $5.99 1.80$ 30.0%

1.13$ $6.49 1.80$ 27.7%

$6.99 1.80$ 25.7%

ADD $2 for Basket

Ingredients U/M Unit Cost Portion Total

Fries OZ 0.04$ 7 0.27$

Liquid Shortening OZ 0.04$ 0.25 0.01$

Fry Salt OZ 0.02$ 0.03 0.00$

Ketchup - PC EA 0.01$ 2 0.03$

MENU ITEM FOOD COST TOTAL 0.31$


Coleslaw- Finished Batch OZ 0.08$ 4 0.304$

5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$

Lid for Cup EA 0.02$ 1 0.018$

Fork EA 0.02$ 1 0.016$

0.36$ MENU ITEM FOOD COST TOTAL

Coleslaw - Side Portion in Basket

$4.19

MENU ITEM FOOD COST TOTAL $4.69

$5.19

FRENCH FRIES - in Basket

PP $

$2.86

$3.36

$3.86

2 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw

PP $

A&W Restaurants - SPRING 1 Sales Event - 2016

2 PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN

Recipe and Food Cost Guide

Recipes Food Cost

2 PC. Pub Battered Cod 2 PC. Pub Battered Cod - al la carte

EXAMPLE PRICE POINTS ONLYUSE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE

FOOD COST FILE TO ESTABLISH YOUR PRICE POINT

EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETITIVE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH

YOUR PRICE POINT LOCATED ON WWW.TEAMAW.COM


3 PC. Pub Battered Cod Basket

24

EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE



Pub Battered Cod Fillet EA 0.48$ 3 1.43$ $4.99 1.72$ 34.4%


Tartar Sauce - PC OZ 0.10$ 2 0.21$ $5.99 1.72$ 28.7%

Napkins EA 0.004$ 2 0.01$ ADD $1 for 3 PC.

Tray Liner Wrap - dine in EA 0.01$ 1 0.01$



1.72$ $7.49 2.39$ 31.9%

$7.99 2.39$ 29.9%

ADD $2 for Basket


Fries OZ 0.04$ 7 0.27$


Fry Salt OZ 0.02$ 0.03 0.00$

Ketchup - PC EA 0.01$ 2 0.03$





Lid for Cup EA 0.02$ 1 0.018$

Fork EA 0.02$ 1 0.016$

0.36$


$5.60



MENU ITEM FOOD COST TOTAL

$3.27

$3.77

$4.27

3 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw

PP $

$4.60


Recipes Food Cost

3 PC. Pub Battered Cod 3 PC. Pub Battered Cod - al la carte

PP $


3 PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN






21 PC. Crunchy Shrimp Basket

25

A&W Restaurants - SPRING 1 Sales Event - 2016 21 PC. Crunchy Shrimp Basket with Fries and Slaw - DINE IN


Recipes Food Cost

21 PC. Crunchy Shrimp 21 PC. Crunchy Shrimp - al la carte

Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P % PP $

Crispy Shrimp OZ $ 0.19 6 $ 1.11 $4.99 $ 1.60 32.1% $3.39

Liquid Shortening OZ $ 0.04 0.5 $ 0.02 $5.49 $ 1.60 29.2% $3.89

Cocktail Sauce - PC EA $ 0.21 2 $ 0.41 $5.99 $ 1.60 26.8% $4.39

Napkins EA $ 0.004 2 $ 0.01 Same as 3 PC. Cod

Tray Liner Wrap - dine in EA $ 0.01 0.4 $ 0.01 21 PC. Crunchy Shrimp BASKET w/ Fries & Coleslaw

2 or 3# Food Tray EA $ 0.02 1 $ 0.02 BASKET PRICE F&P $ F&P % PP $

Dine In - Tray Liner EA $ 0.02 1 $ 0.02 $6.99 $ 2.27 32.5% $4.72

MENU ITEM FOOD COST TOTAL $ 1.60 $7.49 $ 2.27 30.3% $5.22

$7.99 $ 2.27 28.5% $5.72

FRENCH FRIES - in Basket ADD $2 for Basket


Fries OZ $ 0.04 7 $ 0.27

Liquid Shortening OZ $ 0.04 0.25 $ 0.01

Fry Salt OZ $ 0.02 0.03 $ 0.00

Ketchup - PC EA $ 0.01 2 $ 0.03

MENU ITEM FOOD COST TOTAL $ 0.31



Coleslaw- Finished Batch OZ $ 0.08 4 $0.304

5.5 oz. Plastic soufflé cup EA $ 0.02 1 $0.022

Lid for Cup EA $ 0.02 1 $0.018

Fork EA $ 0.02 1 $0.016

MENU ITEM FOOD COST TOTAL $ 0.36


Crispy Shrimp OZ 0.19$ 6 1.11$ $4.99 1.60$ 32.1%


Cocktail Sauce - PC EA 0.21$ 2 0.41$ $5.99 1.60$ 26.8%

Napkins EA 0.004$ 2 0.01$ Same as 3 PC. Cod

Tray Liner Wrap - dine in EA 0.01$ 0.4 0.01$



1.60$ $7.49 2.27$ 30.3%

$7.99 2.27$ 28.5%

ADD $2 for Basket


Fries OZ 0.04$ 7 0.27$


Fry Salt OZ 0.02$ 0.03 0.00$

Ketchup - PC EA 0.01$ 2 0.03$





Lid for Cup EA 0.02$ 1 0.018$

Fork EA 0.02$ 1 0.016$

0.36$

21 PC. Crunchy Shrimp BASKET w/ Fries & Coleslaw

$4.72


$5.72




PP $

Recipes Food Cost

21 PC. Crunchy Shrimp 21 PC. Crunchy Shrimp - al la carte

PP $

$3.39

$3.89

$4.39


21 PC. Crunchy Shrimp Basket with Fries and Slaw - DINE IN



FOOD COST FILE TO ESTABLISH YOUR PRICE POINTPricing Guide on www.teamaw.com




To Go Baskets Options

26

Ingredients U/M Unit Cost Portion Total Ingredients U/M Unit Cost Portion Total

Dinner Box EA 0.12$ 1 0.12$ Burger Clamshell - Paper EA 0.07$ 1 0.07$

Die Cut To Go Bag OZ 0.07$ 1 0.07$ To Go - Paper Bag #12 EA 0.03$ 1 0.03$

Tray Liner Wrap - dine in EA 0.01$ 1 0.01$ Tray Liner Wrap - dine in EA 0.01$ 1 0.01$

A&W Fry Bag - MED EA 0.01$ 1 0.01$ A&W Fry Bag - MED EA 0.01$ 1 0.01$

5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$ 5.5 oz. Plastic soufflé cup EA 0.02$ 1 0.022$

Lid for Cup EA 0.02$ 1 0.018$ Lid for Cup EA 0.02$ 1 0.018$

Fork EA 0.02$ 1 0.016$ Fork EA 0.02$ 1 0.016$

Napkins EA 0.004$ 2 0.008$ Napkins EA 0.004$ 2 0.008$

0.28$ 0.19$

Dinner Box Packaging Clamshell PackagingPub Battered Cod & Shrimp Baskets Pub Battered Cod & Shrimp Baskets

MENU ITEM FOOD COST TOTAL MENU ITEM FOOD COST TOTAL


Coleslaw

27




Lid for Cup EA 0.02$ 1 0.02$

Fork EA 0.02$ 1 0.02$


Coleslaw - 4 oz. Portion / 5.5 oz. soufflé cup

4 - 5LB bags 320 oz.

@ 4 oz. per portion 80 portions per case

1 -5LB bag 80 oz.

@ 4 oz. per portion 20 portions per case

Coleslaw Yield


Cabbage Blend OZ 0.06$ 80 4.63$

Coleslaw Dressing OZ 0.07$ 20 1.45$

6.07$

0.08$

Coleslaw - 5 LB. Batch


cost per finished oz. coleslaw


Sauces

28


Tartar Sauce - BULK OZ 0.04$ 2 0.08$

Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$

Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$

0.11$


Cocktail (Seafood) Sauce - BULK OZ 0.08$ 2 0.16$

Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$

Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$

0.18$


House Made Cocktail Sauce OZ 0.06$ 2 0.11$

Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$

Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$

0.14$


Ketchup OZ 0.03$ 15 0.50$

Horseradish OZ 0.14$ 3 0.41$

0.91$

0.06$


House Made Cocktail Sauce - BULK


House Made Cocktail Sauce

YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL

MENU ITEM FOOD COST per oz.

Tartar Sauce - BULK


Cocktail (Seafood) Sauce - BULK


Tartar Sauce - BULK OZ 0.04$ 2 0.08$

Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$

Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$

0.11$


Cocktail (Seafood) Sauce - BULK OZ 0.08$ 2 0.16$

Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$

Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$

0.18$


House Made Cocktail Sauce OZ 0.06$ 2 0.11$

Cup - Soufflé - 2 oz. EA 0.01$ 1 0.01$

Lid - Soufflé - 2 oz. EA 0.01$ 1 0.01$

0.14$


Ketchup OZ 0.03$ 15 0.50$

Horseradish OZ 0.14$ 3 0.41$

0.91$

0.06$


House Made Cocktail Sauce - BULK


House Made Cocktail Sauce

YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL

MENU ITEM FOOD COST per oz.

Tartar Sauce - BULK


Cocktail (Seafood) Sauce - BULK


Tartar Sauce - PC EA 0.10$ 1 0.10$

Cocktail Sauce - PC EA 0.13$ 1 0.13$

Tartar Sauce - Bulk EA 0.11$ 1 0.11$

Cocktail Sauce - Bulk EA 0.14$ 1 0.14$

House made Cocktail - Bulk EA 0.14$ 1 0.14$

Heinz Malt Vinegar PC EA 0.08$ 2 0.15$

Fish & Shrimp Basket Sauces

House Made Cocktail Sauce RECIPE


Fish Sandwich

29


Cod Fish Fillet EA 0.66$ 1 0.66$ $2.99 1.00$ 33.5%


Hamburger Bun EA 0.13$ 1 0.13$ $4.99 1.00$ 20.1%

Bun Oil OZ 0.05$ 0.1 0.005$

Tartar Sauce OZ 0.04$ 0.5 0.02$

Lettuce - Shredded OZ 0.07$ 0.75 0.05$ al la carte price F&P $ F&P %

American Cheese Slice SL 0.06$ 1 0.06$ $3.99 1.31$ 32.7%

Napkins EA 0.004$ 2 0.01$ $4.99 1.31$ 26.2%

A&W Wrap - Papa Foil EA 0.03$ 1 0.03$ $5.99 1.31$ 21.8%

To Go - Paper Bag EA 0.03$ 0.6 0.02$ add *$1 to current fish fillet sandwich

Dine In - Tray Liner EA 0.02$ 0.4 0.01$

1.00$


Pub Battered Cod EA 0.48$ 2 0.96$


Hamburger Bun EA 0.13$ 1 0.13$

Bun Oil OZ 0.05$ 0.1 0.005$

Tartar Sauce OZ 0.04$ 0.5 0.02$

Lettuce - Shredded OZ 0.07$ 0.75 0.05$

American Cheese Slice SL 0.06$ 1 0.06$

Napkins EA 0.004$ 2 0.01$

A&W Wrap - Papa Foil EA 0.03$ 1 0.03$

To Go - Paper Bag EA 0.03$ 0.6 0.02$

Dine In - Tray Liner EA 0.02$ 0.4 0.01$


Pub Battered Cod Sandwich - al la carte

PP $

$2.68

$3.68

$4.68


Pub Battered Cod Sandwich - NEW

$1.99

$2.99

$3.99

Premium Cod Sandwich - al la carte

PP $

Cod Fish Fillet Sandwich - CURRENT

A&W Restaurants

Premium Cod Sandwich & Pub Battered Cod Sandwich


Recipes Food Cost



30

Auto Shipment: Pub Battered Cod

• 10 LB. Case @ $38 per case

• 2 oz. portion

• Approximately 80 pc per case/40 (2 pc.) orders per case

• Auto-ship one case per restaurant

• Back-up at DC’s: o Special order and/or pre-order by

restaurant in advance of promotion

Auto Shipment: Pub Battered Cod

Operator Must Order, Pre-order &

Special Order Products

Operator Must Order, Pre-order & Special Order Products • Fresh Coleslaw Cabbage Mix: Choice and/or Source & DC Notice

• Coleslaw Dressing: Choice and/or DC Notice*McLane's only

• 5.5 oz. plastic Soufflé cups and lids (2500 per case of each)

• A&W #2 Food Tray and/or A&W #3 Food Tray: Choice and/or DC Notice

• Family/Dinner Box: Choice & DC Notice

• Die Cut Large to-Go Bag: Choice & DC Notice

• Tartar & Cocktail Sauces: Choice of flavors, bulk, pc’s and/or house made

• Malt Vinegar PC’s: Choice and special order from DC

• Shrimp: Pre-order amounts to DC

• Pub Battered Cod: Pre-order amounts to DC

• Fish Sandwich: Choice & FGL/LSM notice

31

REQUEST TO SELL FORM INFO

Request To Sell Form - Information • Contact your FGL if you decide to add any of the menu items, not

currently on your menu board, but listed in this Spring 2017 Sales

Event Guide, to your menu board and/or offer as LSM Menu Item.

• EXAMPLES: o You will need a Request to Sell form for approval to add coleslaw as a side

item to your menu board or as a LSM menu item

o You will need a Request to Sell form to add the 2 pc. cod sandwich to your

menu board or as a LSM menu item

32

DC and Product Ordering Contact

If you have any questions concerning ordering products from your DC, and/or your DC is not able to help with your ordering, please contact your FGL or:

Mike Siladi

Sr. Director of Program Mgmt., A&W

Restaurant Supply Chain Solutions, LLC

work – 502-891-2757

cell – 502-419-2093 fax – 502-721-5770

[email protected]

www.rscs.com

33


http://www.rscs.com/

Build Cards – 21 PC. Shrimp

34

Build Cards – 21 PC. Shrimp

35

Build Cards – Pub Battered Cod Baskets

36

PUB BATTERED COD BASKET - TO GO / OPTION #1

A&WRestaurants ,Inc./JMA/Dec2015

2 PC. w/ Fries & Coleslaw

Tartar Sauce

- 2 oz. cup

or PC cup

2 PC. Pub Battered Fish

Coleslaw - 4 OZ.

portion in 5.5 oz. cup

Regular Fries - 4 OZ.

12 LB. To Go Bag

Paper Clamshell


Tartar Sauce

- 2 oz. cup

or PC cup


Coleslaw - 4 OZ.



12 LB. To Go Bag

Paper Clamshell

Regular Fries -

4 OZ. in bagRegular Fries -

4 OZ. in bag

Coleslaw - 4 OZ.

portion in 5.5 OZ.

cup/lid

Coleslaw - 4 OZ.

portion in 5.5 OZ.

cup/lid

2 Pc. Pub Battered Fish

Paper Clamshell

Slaw - 4 oz. in 5.5 oz. soufflé cup/lid

Tartar Sauce2 oz. cup or PC cup


Fries - 4 oz. in regular fry bag


All into 12 LB. To-Go Bag

All into 12 LB. To-Go Bag


Paper Clamshell


Build Cards - Pub Battered Cod Baskets

37 A&WRestaurants ,Inc./JMA/Dec2015

PUB BATTERED COD BASKET - TO GO / OPTION #2



Family Dinner Carton

with Tray Liner

Tartar Sauce - 2 oz. cup

or PC cup

Coleslaw - 4 OZ. portion

in 5.5 oz. cup/lid

Die Cut To-Go Bag

Regular Fries -

4 OZ. in bag



Family Dinner Carton

with Tray Liner


or PC cup


in 5.5 oz. cup/lid

Die Cut To-Go Bag

Regular Fries -

4 OZ. in bag





All into Carton Dinner Box with tray liner

All into Die Cut To-Go Bag

All into Carton Dinner Box with tray liner

All into Die Cut To-Go Bag





Build Cards - Pub Battered Cod Baskets

38

PUB BATTERED COD BASKET - DINE IN




or PC cup



in 5.5 oz. cup


2 LB. or 3 LB. Food Tray

with Tray Liner



or PC cup


Coleslaw - 4 OZ.



2 LB. or 3 LB. Food Tray

with Tray Liner


Fries - 4 oz.


All into 2 LB. or 3 LB. Food Tray with Tray Liner

All into 2 LB. or 3 LB. Food Tray with Tray Liner


Fries - 4 oz.




Build Cards – Fish Sandwich Optional

39

A&W American Cheese - 1 Slice

Shredded Lettuce3/4 Ounce

Pub Battered Cod

Tartar Sauce 2 Pieces

1/2 Ounce

Top Bun4" High Top Plain Bottom BunButtered and Buttered and

Caramelized Caramelized


2 PC. PUB BATTERED COD SANDWICH

Top Dress Bottom Dress

A&W American Cheese - 1 Slice

Shredded Lettuce3/4 Ounce

Cod Fish Fillet

Tartar Sauce 1 Piece

1/2 Ounce

Top Bun4" High Top Plain Bottom BunButtered and Buttered and

Caramelized Caramelized


COD FISH FILLET SANDWICH

Top Dress Bottom Dress

spring - 2017 sales event guide a&w base brand...

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