spring 2011 european tours proposal
DESCRIPTION
Spring 2011 European Tours Proposal. Ellen Latsky Tour Developer-Europe Quest Specialty Travel. Tour Development Goals. Focus on significant experiences Preserve QST values Price tours reasonably Create learning opportunities Offer local guides Provide experts. Tour Strategy Objectives. - PowerPoint PPT PresentationTRANSCRIPT
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Spring 2011 European Tours ProposalEllen LatskyTour Developer-EuropeQuest Specialty Travel
"Explore with us...learn from the world"
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Tour Development GoalsFocus on
significant experiences◦ Preserve QST
valuesPrice tours
reasonablyCreate learning
opportunities◦ Offer local guides◦ Provide experts
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Tour Strategy ObjectivesProvide low cost tours
◦Use local transportationProvide educational experiences
◦Have meaningful cultural exchanges Utilize local knowledge of geopolitical
historyProvide tours for different
physical abilities
AimHigh
er
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Focus Group Data Analyzed
TRENDS
MAJOR FINDINGS
CONCLUSIONS
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Focus Group Analysis-TrendsTrends for American Tourists
◦Concern for safety a high priority ◦Middle East and Asian travel less
popular ◦European destinations more popular
than Pacific Islands◦Trip destination correlated to trip
length
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Focus Group Analysis-FindingsMajor Findings by Age
◦18-35 - look for adventure ◦36-49 - seek culture experiences ◦50-75 - desire to be safe and
comfortable ◦45-70 - travel more than other age
groups combined
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Focus Group Analysis-ConclusionsGeneral Conclusions
◦Stress safety issues and concerns◦Target tours for 45-65 yr. olds◦Target economic travelers of all ages◦Expand adventure tour offerings
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On-line Survey Results
Safety Price Experience0%
10%
20%
30%
40%
50%
60%
70%
80%
2 Years PastLast YearThis Year
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Adventure Series
Self Guided Family Cruise Extreme
Mallorca Bike Tour
Italian Alps Camping
Mediterranean Catamaran Tour
Russian Arctic Tour
Black Forest Tour
Black Sea Cottage
UK to Spain Ocean Voyage
Climbing Mt. Elbus
Amalfi Coast Walking Tour
Alicante Beach House
Adriatic Sea Cruise
Kerry Coast Bike Tour
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Mediterranean Islands Bike TourMallorca Spain
A view of the beach along the north side of Mallorca near the village of Alcudia.
Travel for 135 miles from Palma to La Puebla over 6 days