spring 2011 autism speaks & core77 design ... 2011 autism speaks & core77 design challenge...

AUTISM CONNECTS SPRING 2011 AUTISM SPEAKS & CORE 77 DESIGN CHALLENGE

Philadelphia University Design Workshop

AUTISM CONNECTS Philadelphia University Design Workshop

HELLO We are six student designers from Philadelphia University who have bravely brought our skills together to confront the challenges experienced by those who live with and are affected by Autism Spectrum Disorder.

HELLO 02


DISCOVERY Throughout the course of our research and discussions with those affected by Autism Spectrum Disorder, four complex challenges continually emerged:

SPECTRUM ››“If you know one Autistic person, you know one Autistic person.”The giant spectrum of autistic behavior makes the disorder difficult to categorize.

1 COMMUNITY››Autistic Individuals can excel with a supportive communityMany communities are geographically limited or one-dimensional.

2

ENVIRONMENT››Environmental factors can intensely affect experiences.Sensitivity to the physical world can cause anything from discomfort to disintegration.

4

DISCOVERY 03

SOCIAL CUES››Interactions are confusing for some Autistic individuals.Overlooked social cues and facial expres-sions play a huge role in these difficulties.

3


STRATEGY To address problems by providing a system that allows high-functioning ASD individuals to assist each other in developing relationships and finding comfortable environments.

Develop current relationships

Find comfortable environments

Connect with other Autistic individuals+ +

STRATEGY 04

AUTISM CONNECTS Philadelphia University Design Workshop SOLUTION 05

Utilizing six major environmental sensitivity factors including sound, light, traffic, cleanli-ness, temperature, and friendliness, Cue is a simple personalized rating system developed to promote social networking within the Autistic community. Cue allows individuals to track and share their experiences at social venues in order to contribute towards a data-base of comfortable places. This easy to use resource provides Autistic consumers with trustworthy information based upon the honest opinions of like-minded individuals.

SOLUTION


NAMING We have named our initiative Cue in response to the research that informed our concept. The network we wish to introduce attempts to take the social cues that can be so difficult to understand and translate them into meaningful, quantifiable information that can help Autistic interactions go more smoothly. The design system we have created also attempts to give the audience a direct signal about the environment they are reviewing. This cue allows the Autistic individual to make more informed decisions that will hopefully lead to a happier experience.

NAMING 06


In order to effectively tailor the Cue system to every personality, each user receives a specific Cue Hue based on their answers to a few simple questions regarding personal sensitivity to environmental sound, light, traffic, cleanliness, temperature, and friendliness. The resulting color will be printed on a Cue Hue identification card that will be provided to each individual for quick reference.

Simultaneously, participating venues will be provided with a Cue window sticker equipped with color changing technology that allows for hourly updates according to a seven-day cal-endar. Each sticker will employ user ratings of environmental factors to generate color shifts across a set scale that correlates with Cue Hue cards. When an individual sees a sticker color that matches or falls below their personal color on the spectrum, they will be able to assume that the atmosphere of the venue currently meets their previously defined preferences. This system is possible anywhere that an Autistic population exists, with the intention of building social skills and creating a sense of community.

METHOD 07

METHOD

AUTISM CONNECTS Philadelphia University Design Workshop LOGO 08

By using an organic speech bubble shape, the Cue logo feels warm and inviting, and highlights the idea of open communication. The overall shape lends itself to an easily identifiable window sticker or eye catching branding moment. The sliding scale of Cue hues are distinct but clearly fit within a defined color spectrum, allowing users to quickly match their personal color at any time.

OUR LOGO

LOW SENSITIVITY HIGH SENSITIVITY

AUTISM CONNECTS Philadelphia University Design Workshop CUE CARD 09

CUE CARD

Hey, Sabrina, this is where the caption can go

After defining their preferences regarding environmental factors, each Cue member receives a Cue Card that highlights their person-al color within the overall spec-trum of environmental tolerance. This allows for quick reference and immediate matching.

AUTISM CONNECTS Philadelphia University Design Workshop CUE CARD 10




COLOR CHANGESTICKER

RATINGS STICKER 11

AUTISM CONNECTS Philadelphia University Design Workshop RATINGS STICKER 12

5 o’clock: dinner rush3 o’clock: a quiet afternoon 8 o’clock: twilight relaxation


CUE EVENTINVITATION

CUE EVENT 13

Cue event invitations are sent out to new members within a specific com-munity, giving them a chance to meet and greet others of a similar hue.

AUTISM CONNECTS Philadelphia University Design Workshop CUE EVENT 14

The event is an effortless way to create lasting connections and develop relationships within the Cue network. The invitations alone were designed to show the many benefits of such an event, complete with detachable

cards that provide people with a chance to fill out their name and circle their personal Cue Hue on one side. The cards can then be passed along to keep in touch through Cue’s social networking tools.


WEBSITE

WEB SITE 15

The Cue website provides a re-source for members and visitors to rate and locate venues, access their personal profile, find out more about upcoming events or the Cue Kids program, or just see what Cue is all about. The website and logo colors change with login to correlate with the user’s individual Cue Hue for im-mediate personalization.

AUTISM CONNECTS Philadelphia University Design Workshop WEB SITE 16

WEBSITEWebsite features include the ability to rate and locate venues online, a quickly updating local feed on the home page, and a search filter that allows you to search cue.com by venue, loca-tion, and more. Social Media connections like Facebook are also included as an additional way to expand and strengthen the Cue community.

AUTISM CONNECTS Philadelphia University Design Workshop APP DESIGN 17

This is your Cue Hue.

Click below to find people and places which share your color.

find people

find places

back

Cue Mobile helps find people and places that are perfect for you.

Cue shows people in your area that share your Cue Hue.


MOBILE DESIGN

AUTISM CONNECTS Philadelphia University Design Workshop APP DESIGN 18

This is your Cue Hue.

Click below to find people and places which share your color.

find people

find places

back



when

message

submit

back back

The Cue profile offers information on users’favorite places and their current Cue Hue.

The “get together” option allows users to casually suggest an event or meet-up.

when

message

submit

back back

The Cue profile offers information on users’favorite places and their current Cue Hue.



The user profile offers information on others’ favorite places and their current Cue Hue.



What are you looking for?

Cafe’s in

back back backback

temperature

Cue features information for the following types of venues and establishments.

The map feature allows the Cue user to view places in their area within the Cue database

Cue features information for six types of venues and establishments.

The map feature allows the Cue user to view places in their area that are included in the Cue database.

APP DESIGN 19

What are you looking for?

Cafe’s in

back back backback

temperature

Cue features information for the following types of venues and establishments.

The map feature allows the Cue user to view places in their area within the Cue database


After the user has chosen a Cue destination based onlocation and hue, the user is shown information about the current and upcoming Cue hues. User commentshelp more personally members about the destination.

Specisific statistic are also shown based on user-based ratings for a specific destination. This hleps to

inform users more thorougly than the general hue.

back back

temperature

light

sound

7:00 7:00

Statistics are generated from user-based ratings for specific destina-tions. An additional comment section helps to inform participants of more detailed information.

After the user has chosen a Cue des-tination based on location and hue, they are able to review current and upcoming environmental factors by the hour.

APP DESIGN 20


CUE KIDS PROBLEM

Children who have ASD may not be able to determine which venues are suitable for them to go into based on their tendencies and personalities. This isolates them from activities and can leave them feeling out of place.

SOLUTION

Cue Kids, a branch of Cue that is tailored specifically for kids. Parents can create a Cue Kids account for their child based on the existing Cue system. Cue Kids helps children gain independence through personal decision-making.

TARGET AUDIENCE

A branch of Cue, this program is designed with kids in mind, approximately 5-12 years old.

CUE KIDS 21


ACTIVITIES Cue Kids will also host short activity-based events for children and parents. These events will embrace learning as well as interacting with other children. Children will be able to meet other kids of their same hue and parents can connect as well. Events will focus on color-related activities.

DETAILS

After the parents create an account for their child, the child is assigned a Cue Hue based on the same color system as Cue. Rather than receiving a Cue Card, they are given Cue Laces for their shoes. Cue Laces ensure that the child will not lose their Cue Hue identification as they will always be visible to the child and the caretaker. Cue Laces are a simple way to help children start making smart decisions and gain independence.

Fruit and Veggie Day Children learn about the importance of eating right and that a colorful diet is a healthy diet.

Kite Day

Children fly kites with various colorful tails and learn about wind, weath-er, sky and rainbows

POSSIBLE EVENTS COULD INCLUDE:

CUE KIDS 22


PROMOPOSTERS

PROMO POSTERS 23

here’s your cue find your hue at www.cue.comhere’s your cue find your hue at www.cue.com

AUTISM CONNECTS Philadelphia University Design Workshop PROMO POSTERS 24




PROMOBUTTONS

PROMO BUTTONS 25

AUTISM CONNECTS Philadelphia University Design Workshop CREDITS 26

CREDITS PHILADELPHIA UNIVERSITY DESIGN WORKSHOPwww.philau.edu/pudw

STUDENT DESIGNERS Joseph Giuffrida [email protected] Gorfman [email protected] Nicholas Kauffman [email protected] Peterman [email protected] Pfautz [email protected] Tritt [email protected]

Frank Baseman [email protected] Associate Professor

spring 2011 autism speaks & core77 design ... 2011 autism speaks & core77 design challenge...

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