spreading the word about reddy talkers!
Post on 23-Sep-2014
893 views
DESCRIPTION
A marketing plan presented to the members of Reddy Talkers Toastmasters Club by J.PembertonTRANSCRIPT
Spreading the Word about Reddy Talkers!
Presented by: Jonnetta Pemberton, VP of Public Relations
What is Toastmasters International?
A non-profit organization that focuses on the development of public speaking and leadership skills through practice and feedback in local clubs.
Members improve their speaking and leadership skills by attending one of the 13,000 clubs that make up our global network of meeting locations
Toastmasters International
Toastmasters International includes:
14 Regions Over 85 Districts 13,000 clubs More than 270,000
members
Toastmasters Membership Profile
Gender:
Female: 52% Male:48% Annual Income:
$85,000-$99,000 Age:
69%: Between the 35- 49 Education:
82% have a college degree.
36% have an advanced degree.
Toastmasters Employment
Purpose of Brand Refresh
Increase club membership
Increase brand awareness across cultures, generations and professions
Appeal to a younger demographic without alienating existing member base
Brand Refresh Goal
TOASTMASTERSDISTRICT A
TOASTMASTERSDISTRICT B
TOASTMASTERSDISTRICT C
TOASTMASTERSDISTRICT D
District 37 Toastmasters
District 37 comprises the entire state of North Carolina and over 175 clubs
Toastmasters Clubs in Greensboro Area Clubs:
20 open
10 prerequisites
30 clubs total
There are 30 clubs in a 30 mile radius
Demographics ComparisonName Gender Avg. Age Avg. Income Education
ToastmastersInternational
Female-52%Male-48%
35-49 years $85,000-$99,000
82% -College Degree36%- Advance Degree
Guilford Co. Female-50%Male-50%
42.2 years $37,646 32.2% Bachelor's degree or higher
Alamance Co. Female- 51%Male- 48%
39 years $43,647 23.0%Bachelor's degree or higher
Local Toastmasters
How do we attract more new members?
Spreading the Word about Reddy Talkers!
Reddy Talkers Toastmasters Club
Charted in 2010 Vibrant, fun, group of people
interested in assisting each other achieve their leadership and communication goals
Regular Meetings
Every 1st, 3rd and now 5th Tuesday of each month at 6:00pm
1501 Yanceyville Street
American Red Cross Building
Greensboro, NC 27405
Reddy Talkers ToastmastersCan assist with: Decreasing your fear of public speaking Learning how to organize and conduct a meeting Organizing and present information more skillfully
through a series of prepared speeches Thinking more quickly through one- to two- minute
impromptu speeches Integrating constructive criticism into your prepared
speeches Developing leadership skills
Reddy Talkers S.W.O.T. Analysis
When you Promote Reddy Talkers, They Will Come!
Potential Reddy Talkers Members
Existing members of other clubs
Former Members General Public( Business Professionals,
Government, Education, other)
Target Job Market Employers
Promoting Reddy Talkers
Promoting Reddy Talkers
Maximizing Social Media Efforts Displaying a more personal image on
the website. Adding club history and Awards.
Inviting our groups and contacts to Reddy Talkers meetings and events.
Proudly listing membership in Reddy Talkers and linking the website.
Inviting our groups and contacts to Reddy Talkers meetings and events.
Creating and posting speeches.
Maximizing Promotional Efforts
Increasing our presences in area businesses and offices
Sending Holiday Cards to area businesses, previous members, and visitors
Maximizing Open Houses
Invite local government officials or candidates, company executives or HR representatives to speak.
Offer Interview Skills workshops
Maximizing Publicity
The key to successful publicity for Reddy Talkers will be continuous presence.
How much will this cost Reddy Talkers?
Cost to Reddy Talkers
Cost to Reddy Talkers
Welcome to Reddy Talkers!
From Guest to Member
Make the benefits of membership clear
Make it a point to welcome all visitors, and provide a guest resource to explain the meetings
Follow-up with an club evaluation
Let’s Spread the Word for Reddy Talkers!
Please visit: http://reddytalkers.toastmastersclubs.org/
Meetings:Every 1st, 3rd and now 5th Tuesday of each month
at 6:00pm 1501 Yanceyville Street
American Red Cross Building Greensboro, NC 27405
Bibliography
Clapp, C. (2011, October). The Elevator Speech. Toastmasters Magazine , p. 9.
Crilley, J. (2011, October). Marketing without Money. Toastmasters Magazine , p. 11.
Dees, D. (2011, July). Making the Most of Club Officer Roles. Toastmasters Magazine , pp. 28-29.
Development, C. E. (2011, August). Alamance Co. Profile. Retrieved October 9, 2011, from Access NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37001.pdf
Development, C. E. (2011, August). Guilford County Profile . Retrieved October 9, 2011, from Access NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37081.pdf
Harrison, C. (2008, September). VPPR: When you Promote it, They will come! Toastmasters Magazine , pp. 14-18.
Harrison, C. (2011, July). You've got Guest. Toastmasters Magazine , pp. 24-27.
International, T. (2011). Toastmasters International membership Profile. Retrieved November 12, 2011, from Toastmasters International: www.toastmasters.org
Vincent, J. (2011, June). Toastmasters 2.0. Toastmasters Magazine , pp. 12-13,19.
Williams, J., & Smalley, D. (2011, October). Maximize Your Membership Drive. Toastmasters Magazine , pp. 28-29.