sprayed on brick - new marketing behaviour 2012
DESCRIPTION
10 Insights for New Marketing Behaviour.TRANSCRIPT
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Sprayed on BRICK INSIGHTS for new Marketing
Behaviour10
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Start with WHY 1
Be determined what your BUSINESS is going to CHANGE eventually for the better, for all of it’s customers and
STAKEHOLDERS.
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Never be afraid to KILL your milk cows. Because if you don’t, two STUDENTS in an attic will most certainly do that for
you.
Kill your COWS 2
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Google wasn’t first in SEARCH. Facebook wasn’t first in SOCIAL. It’s
not wrong to copy. Just do better. Much BETTER.
Just do BETTER 3
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Understand the TECH
4
The near future MARKETEER is a technical savy STRATEGIST. Make sure that you are where the game is
HEADING.
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Be social and start SHARING in the connected world. Build and leverage
your NETWORK into business opportunities.
Leverage by SHARING
5
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Don’t be EVIL 6
If it doesn’t serve your CUSTOMER well, simply just don’t do it. Remember that your job is delivering VALUE.
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See the CHANGE 7
Never, LAY BACK and ride on your succes. Evolve your business model and INNOVATE within the Value Chain
to new rising circumstances
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Dig the DATA 8
We are entering the era of DATA, so making descisions without
Intelligence, will most certainly get your (E)business KILLED
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Always try to be that beautiful BLACK SWAN in the big BLUE OCEAN. Think disruptive and start creating future
business.
Love to DISRUPT 9
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Think from COLLABORATION
10
The world is CHANGING rapidly. Start being an effectuator, and search for LIKE-MINDED entrepreneurs to partner up.
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Sprayed ON BRICK 2012 by
Mark de Greeff
Go FOR it!