spotlight your company advertise with edmarket 2018edmarket.org/docs/2018_edmarket_media_kit.pdf ·...
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8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
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ESSENTIALS WEEKLY
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For more than 100 years, the Education Market Association (EDmarket) has provided leadership for the educational products marketplace. Tap into the most comprehensive distribution network representing products lines — from teaching tools to school furnishings to technology products — by advertising in the official publications of the association and its dynamic and creative members and conference attendees and prospects.
Deployed via email four times a year, with bonus distribution to EDspaces attendees, Essentials Magazine features original content and research about educational products, services, and the facilities marketplace. Distributed 50 weeks per year, Essentials Weekly contains educational news and information about facilities, products, and the companies supporting the marketplace. Both publications are delivered digitally to over 3,000 key industry decision makers. An
ad in Essentials or Essentials Weekly provides the ideal opportunity to share your company’s new products, show specials, and unique offers with the extensive distribution and sales network.
If you service and sell to schools, parents and teachers, there is no better choice for getting your message out to your marketplace than advertising in Essentials Magazine and Essentials Weekly.
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
The Official Magazine for the Educational Products Marketplace
essentialsEducation Market AssociationRAT
E C
ARD
ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS
2018
0
10
20
30
40
50
■ Educational Product Retail ■ Full Line Dealer■ Contract Furniture■ Catalog/Internet Retail ■ Other *
45%
8%
23%
18%
6%
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
*Includes AV, college store, independent office products, mass market and specialty toy dealers
PROFILE OF DEALER READERS
The Official Magazine for the Educational Products Marketplaceessentials
Fall 2016
Education Market Association
Discover Future of Learning Environments
the
PLUS: EDspaces 2016 Preview • Early Childhood Trends • EDmarket Leadership Nominations • The Future of School Food • Get Teachers to Spend With You
EDproducts Gallery — this special advertising section offers the opportunity to highlight products and/or introduce new ones.
From the Marketing Side — gives readers effective, cutting-edge strategies to improve their markting efforts in the educational arena.
LEARNING ENVIRONMENTS — unique insight into 21st century schools.
BUSINESS BEAT— information
and tips on current marketing, social media and customer service operations.
MEMBER SPOTLIGHT— Q & A showcasing EDmarket members.
ED TECH — news about the teaching trends and learning in the digital age
SPECIALTY COLUMNS— features and stories regarding EDmarket conferences, statistics in the educational marketplace, and more!
Distributed globally to more than 3,000 subscribers quarterly, Essentials Magazine readers are the primary decision-makers of their companies.
essentialsFALL 2017
Education Market Association
PLUS: The Power of Flexibility • Competing Against Free • Reconfiguring the Classroom • The Need for Global Citizens • Social Media Strategies
&NewThe
NiftyThe
in Learning Environments
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
2018 ESSENTIALS MAGAZINE editorial calendar
ISSUERESERVATION
DEADLINEAD DEADLINE
DIGITAL RELEASE
WINTER 2018 DECEMBER 29 JANUARY 5 JANUARY 11
SPRING 2018 MARCH 30 APRIL 6 APRIL 12
SUMMER 2018 JUNE 22 JUNE 29 JULY 12
FALL 2018 SEPTEMBER 14 SEPTEMBER 21 OCTOBER 4
ED
ITO
RIA
L H
IGH
LIG
HT
S
ABOUT ESSENTIALS MAGAZINE
RAT
E C
ARD ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS 2018
PREMIUM 1X 2X 4XFULL PAGE - 4-COLORINSIDE FRONT $2260 $2050 $1840INSIDE BACK $2260 $2050 $1840BACK COVER $2260 $2415 $2205
ESSENTIALS MAGAZINEadvertising rates
COLOR 1X 2X 4XFULL PAGE $1545 $1465 $13902/3 PAGE $1095 $1015 $9351/2 PAGE $945 $910 $8751/3 PAGE $750 $730 $7051/6 PAGE $565 $540 $520
COLOR 1X 2X 4XFULL PAGE $2315 $2200 $20902/3 PAGE $1640 $1525 $14001/2 PAGE $1415 $1360 $13101/3 PAGE $1130 $1100 $10551/6 PAGE $845 $815 $785
EDmarket member rates non-member rates
2-COLOR 1X 2X 4XFULL PAGE $1155 $1075 $9952/3 PAGE $885 $815 $7501/2 PAGE $730 $695 $6651/3 PAGE $510 $485 $4651/6 PAGE $295 $275 $245
2-COLOR 1X 2X 4XFULL PAGE $1735 $1620 $14902/3 PAGE $1325 $1225 $11301/2 PAGE $1095 $1040 $9951/3 PAGE $765 $725 $6951/6 PAGE $420 $390 $345
BW 1X 2X 4XFULL PAGE $975 $885 $8002/3 PAGE $715 $640 $5601/2 PAGE $560 $530 $4951/3 PAGE $380 $350 $3301/6 PAGE $190 $175 $165
BW 1X 2X 4XFULL PAGE $1460 $1325 $12002/3 PAGE $1070 $960 $8451/2 PAGE $845 $800 $7401/3 PAGE $565 $530 $5001/6 PAGE $285 $270 $255
PREMIUM 1X 2X 4XFULL PAGE - 4-COLORINSIDE FRONT $3385 $3070 $2755INSIDE BACK $3385 $3070 $2755BACK COVER $3935 $3325 $3305
TO RESERVE YOUR AD, VISIT: www.edmarket.org/communications
EDPRODUCT GALLERY | $175.00 EDPRODUCT GALLERY | $275.00
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
NO INCREASE FROM 2017!
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
RAT
E C
ARD ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS 2018
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
FULL PAGE
ESSENTIALS MAGAZINEad dimensions
& specifications
2/3 PAGEVERTICAL
1/6 PAGE
FULL PAGEBLEED -8.75 X 11.125TRIM SIZE - 8.5 X 11LIVE AREA - 7.5 X 9.625
2/3 PAGE4.75 X 9.5 VERTICAL
2/3 PAGE7.5 X 6.25 HORIZONTAL
1/2 PAGE7.5 X 4.75 HORIZONTAL4.75 X 7.5 VERTICAL
1/3 PAGE7.5 X 3 HORIZONTAL2.25 X 9.5 VERTICAL4.75 X 4.72 VERTICAL
1/6 PAGE2.35 X 4.75
2/3 PAGEHORIZONTAL 1/2 PAGE
1/3 PAGEHORIZONTAL
1/3 PAGEVERTICAL
1/3 PAGEVERTICAL
MATERIALS SPECIFICATIONSAds may be submitted as “camera-ready” in various electronic formats — including InDesign, Photoshop and Illustrator. Preferred formats are a high resolution PDF and JPEG file. Must include all images, fonts, and color separations. Image should be flattened in your design software before creating PDF. Any additional requirements such as art work, camera work, film conversion, prepaation and typesetting will be billed at market rates. There is a minimum $50 charge for changes/corrections to supplied film/disks.
HOW TO SUBMIT:Complete the insertion order form by deadline and forward your ad under 10mb to [email protected].
APPROVAL STATEMENTAll contracts and contents of advertisements are subject to the publisher’s approval. The publisher reserves the right to reject or cancel any advertisements, insertion order, space reservation, or position commitment. The publisher reserves the right to put the word “advertisement” on advertising which, in the publisher’s opinion, resembles editorial material.
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
RAT
E C
ARD ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS 2018
EDSPACES 2018 EDproducts GALLERY
The EDproducts Gallery is a special advertising section in the Fall Edition of Essentials Magazine that gives exhibitors the opportunity to highlight their products and services to not only nearly 3,000 EDmarket subscribers, but to a bonus distribution of EDchannels & EDspaces attendees and prospects. The EDproducts Gallery will allow show attendees to preview hot products and help convince them to add your company to their must-visit list of exhibitors.
ISSUE THEMERESERVATION
DEADLINEAD DEADLINE
DIGITAL RELEASE
FALL 2018EDSPACES PREVIEW SEPTEMBER 14 SEPTEMBER 21 OCTOBER 4
PRICING
$175 members; $275 nonmembers
Attach a full-color hi-resolution image under 10mb. Images should be either a jpeg or a pdf.
TO SUBMIT YOUR AD FOR EDSPACES, VISIT: WWW.ED-SPACES.COM/EDPRODUCTS
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
ADVERTISERS IN THE EDPRODUCTS GALLERY WILL RECEIVE: • Full Color Image Of Your Product • Company Listing w/ Contact & Booth Number • Product Description (50 Words Or Less)
18 essentials | fall 2017 2017 EDproducts Gallery
The Hi5 Arlington table provides excellent solutions for personal work space. Available in solid steel or laminate tops in 25”, 27”,, 29”, and 31”, heights. Your choice of four top shapes with locking casters or levelers. Custom requests are always welcomed.
H15 ARLINGTON TABLE
BOOTH # 2145
HI5 ARLINGTON TABLE Hi5 Furniture, Inc.http://hi5furniture.com/
The Hi5 Coby Apron table provides excellent solutions for heavy-duty use spaces. Available with laminate or solid surface tops in 18”, 29”,, 36”, and 42”, heights and with or without locking casters. Custom requests are always welcomed.
H15 COBY APRON TABLE
BOOTH # 2145
HI5 COBY APRON TABLE Hi5 Furniture, Inc.http://hi5furniture.com/
THE TECH TUB2 STACKING CART
BOOTH # 1006
www.copernicused.comThe Tech Tub2® Stacking Cart can charge and store up to 24 iP-ads®, Chromebooks™ and other tablets in one compact footprint. The cart’s design makes it easy to move devices throughout a school and to maneuver effortlessly around desks and chairs in the classroom. The Tech Tubs® can also be unclipped from one anoth-er and placed around the class to reduce deployment bottlenecks.
A Special Advertising Section
2017 EDproducts Gallery
FURNITURE FOOTIES®
BOOTH # 1503
We’re not your typical precut tennis ball-we’re better! Just see for yourself! It’s the quietness you’ll love, the floor protection you need!
THE TECH TUB2® STACKING CART Copernicus Educational Products
FURNITURE FOOTIES® Furniture Footies, LLC
www.furniturefootiesllc.com
INSERT YOUR
PRODUCT HERE
ISSUE(S) PRICING 1 (one-time) $175 per issue
4 (1 month) $650 per month
25 (6 months) $560 per month
50 (1 year) $515 per month
ABOUT ESSENTIALS WEEKLY
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
RAT
E C
ARD ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS 2018
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
2018 ESSENTIALS WEEKLY online advertising rates and specifications
ISSUE(S) PRICING 1 (one-time) $175 per issue
4 (1 month) $650 per month
25 (6 months) $560 per month
50 (1 year) $515 per month
Essentials Weekly is a weekly e-newsletter for members to receive the very latest industry and education market news. It runs 50 times a year (skipping July 4th week and Christmas) and is delivered to more than 3,000 members’ email inboxes every Tuesday.
CLASSIFIED ADS:Classified ads should consist of text with standardized bold headings — job title on the first line, organization and location on the second line. All text is one size and the ad will appear in our standard inline format without graphics. Rate: $1.00 a word, $50 minimum for each issue.
PLEASE NOTE: Premium positions are booked on a first-come, first-served basis. Only two ads can rotate at a time and must reserve at least a six-month ad run.
ABOUT ESSENTIALS WEEKLY
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
ADS SHOULD BE: • 460 x 115 pixels or 175 x175 pixels
• HTML-supported in a GIF, PNG or JPG format
• Not larger than 130kb
• Linked to a customized URL
TO RESERVE YOUR AD, email Adrienne Dayton at [email protected]
RAT
E C
ARD ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS 2018
2018 EDSPACES INSIGHTS advertising rates and specifications
PLEASE NOTE: Premium positions are booked on a first-come, first-served basis. Only two ads can rotate at a time.
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
• 200 x 200 pixels or 435 x 115 pixels• HTML-supported in a GIF, PNG or JPG format • Not larger than 130kb • should include a URL to link to your ad (if applicable)
ABOUT EDSPACES INSIGHTS
RAT
E C
ARD ESSENTIALS MAGAZINE
ESSENTIALS WEEKLY
EDSPACES INSIGHTS 2018
TO RESERVE YOUR AD, email Adrienne Dayton at [email protected]
EDspaces Insights is a new monthly digital publication to help increase readers’ knowledge of best practices and understand effective methods of maintaining and optimizing learning environments. Original content from industry thought-leaders is featured in each edition covering a wide range of topics such as planning, design, financing, construction, capital improvement, maintenance, and operations. EDspaces Insights is emailed to over 10,000 key decision makers and purchasing officials at schools and universities — in addition to architects, designers, distributors, and manufacturers.
34%
29%
19%
15%3%
■ Distributors ■ Architects/Support Services
■ Suppliers ■ Other ■ Schools
READERSHIPtotal distribution
to 11,757 contacts (+ bonus distribution
to thousands of schools and colleges!)
PRICING • $450 per ad
Bonus distributions of EDspaces Insights are emailed to nearly 30,000 school purchasing officials including directors of operation, budget and finance officers, business partnership and grants coordinators, directors of facilities and maintenance.
essentialsSpring 2016
Education Market Association
Dealers Discover What’s New
For BTS 2016 at EDexpo
PLUS: School Purchasing: 8 Simple Trends • Designing Better Learning Experiences • Creating a High-Impact Education Sales Channel • New Member Benefit: GEI Partnership
essentialsWinter 2017
Education Market Association
PLUS: EDtech Distribution Study • Growing Your Business • Gross Margin Enhancement
EDspaces Recap • EDproducts Gallery • Managing Your Inventory • and more
EDexpo 2017
PREVIEW ISSUE
essentialsSummer 2017
Education Market Association
State of TheEDUCATION
MARKET
REPORT2017
essentialsFall 2016
Education Market Association
Discover Future of Learning Environments
the
PLUS: EDspaces 2016 Preview • Early Childhood Trends • EDmarket Leadership
Nominations • The Future of School Food • Get Teachers to Spend With You
essentialsFALL 2017
Education Market Association
PLUS: The Power of Flexibility • Competing Against Free • Reconfiguring
the Classroom • The Need for Global Citizens • Social Media Strategies
&NewThe
NiftyThe
in Learning Environments
essentialsSpring 2017
Education Market Association
PLUS: Customer Loyalty Clubs • Leveraging Business/Community Partnerships • EDexpo
Recap & Future • The New Face of Content Distribution • EDmarket Virtual Meetings
Prepare
Future
For t
he
of EDproduct Distribution
PAYMENT OPTIONS
Credit card, prepayment and billing options are available or you can call us to pay by credit card: 800.395.5550, ext. 1031. Invoicing is prepared monthly and reflect net rates — agency discounts do not apply.
8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications
RESERVE YOUR SPACE TODAY!
EDmarket Advertising: The Best Way To Reach Decision-Makers
In The Educational Marketplace