sportspro tbc event 2014 crunched by earnest
TRANSCRIPT
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SportsPro TBC 2014CRUNCHED
#SPTBC2014
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20th November 2014Lord’s Cricket GroundSports Pro: The Brand ConferencesportsproTBC.comEvent #SPTBC2014
24 speakers4 breakout sessions1 unmissable day
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We came, we saw, we crunched…
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“The 2014 Football World Cup was the most competitive media space ever”
Thomas Van Schaik, Global Brand Director, Adidas
Sport is getting more crowded
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But it presents brands with huge opportunities, through sponsorship, to reach consumers on an epic scale
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“The global passion for sport enables brands to connect with consumers in ways other sponsorship cannot match”
Gareth Dunsmore, General Manager, Marketing Communications, Nissan Europe
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And, through the right positioning, share in all the positive aspects of a global sporting event
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The fans have to be at the heart of it all
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“For World Rugby, we have transformed our purpose to be customer facing – from regulationto inspiration”
Brett Gosper, Chief Executive, World Rugby
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“Engaging both fans and brands with money-can’t-buy experiences is one of our key objectives”
Bruno de Carvalho, Sporting Club de Portugal
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Partners at all levels need to feel empowered
From governing bodies to clubs and teams, through to supporters
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“We want clubs to have their say, to feel as though it’s their MLS to activate in their own way”
David Bruce, Senior Director of Brand and Integrated Marketing , MLS
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“Team GB is now a powerful brand. We try to ensure we allow partners to activate in their own specific way”
Simon Massie-Taylor, Commercial Director, British Olympic Association
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For brands – the customer has to be the focus
Shared goals, and ambitions are a key synergy between brands and sports and events
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“In sponsorship, we start with the customer first, find their passions and work backwards”
Andy Gibson, President, Bacardi Global Brands
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“Our sponsorship of aspiring football clubs reflects our shared ambitions to both be global leaders”
Nick Wiggin, Vice President Partnerships, Huawei
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“It’s a partnership. You don’t want brands who pay for your rights to water-ski behind your boat”
Tom Hill, Global Head of Sponsorship Sales, Manchester United
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Brands have the opportunity to react to events
Real time, real impact
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“Real time marketing is like Jazz. You need to prepare a lot to improvise”
Carlo de Marchis, Chief Product Officer, Deltatre
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“It’s all about digital, data and mobile,and work to your agreed metrics”
Jim O’Toole, Commercial Director, London Irish
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“Activating key sponsorship markets in local languages is vital to creating emotional connections”
Tom Hill, Global Head of Sponsorship, Manchester United
Make it personal and relevant for maximum impact
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“The volume of content coming through Twitter means badly executed campaigns are forgotten quickly”
Sanjit Atwal, Co-founder and Chief Executive, Squawka
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That was the SportsPro TBC 2014
crunched by:
www.earnest-agency.com
earnest-agency.com/entertainment
@earnest_ents
Images courtesy of: https://unsplash.com/