#sportsgeektrip 2013 recap
TRANSCRIPT
#SportsGeekTrip
•#SportsGeekTripV4
•San Francisco - 3 days
•Portland - 2 days
•San Diego - 4 days
•Los Angeles - 1 day
• Developing relationship with Australian TV market
• New Twitter cards integration announced
• App installs advertising in-stream
• Promoted tweets used by sports teams for tickets & promotions
• Twitter #music app released
• @JonnoSimpson now working with @TwitterAU
Michael Brown@mikeisbrownDirector, International Market Development
Tint
•Developing product all the time
•Pre-publish moderation queue
•Live social media boards
•Scoreboard integration on the way
Tim Sae KooCo-Founder, Tint
Pinterest•Small team focussed on fashion & TV
•Still unsure on where sports fits
•Keen to dispel the notion of “female social network”
•Analytics platform developing
•Verified accounts for brands - business.pinterest.com
• Digital team of 5 - multi-skilled
• Planning for playoffs & sponsorship
• Strong ticketing focus dropped in favor of engagement
• Wi-fi allows in stadium promotions
• Encourage Facebook check-ins
Kevin CoteDirector, Digital Marketing
Kevan AkersDirector, Information Technology
List.ly• Ability to create/curate lists of content
• Crowd sourcing and fan vote ability
• Ability for fan generated content
• Embedded in any CMS like Storify
• Premium features - moderation and locked lists
Shyam SubramanyanEntrepreneur. Product Guy. Founder
• Differences between MLB and NBA
• Small staff footprint
• Problems with older stadium - Wi-fi
• Younger playing group embracing social
Josh FeinbergGroup Sales Manager
Travis LoDolceSenior Manager of Digital Marketing
Chirpify• Ability to sell in social stream
• Success with Facebook, Twitter & Instagram
• Promotions platform as well
• Works on % of sales
• Game-time and impulse buy opportunities
• Only in $US but uses PayPal for payments
Rory FeltonBusiness Development
Dylan BoydVP of Strategic Growth
•Social promotional tool for ticket sales
•Rewards fans who drive ticket sales leads
•Campaign driven using Facebook & Twitter
•Used by Trailblazers, Clippers, Blue Jackets
David SjolinManaging Director
Desalogic Sports & Entertainment
• Trailblazers.TV
• Pre-game show on web only
• Blogger’s row
• Fan delivered game ball
• Rip City Guardians
Dan HarbisonSr. Director of Digital Marketing and Media
Dustin HawesSocial Media Coordinator
@[email protected] @BrianCarter
• Coming off Beckham era
• Working on a Fan Hub driven by Chevy
• Small digital team in big market
• Discussed Sports Trendsmap
• Tour of Home Depot Center
Lisa BregmanManager, Digital & Social Media
A
ContactSean Callanan
Media
Clients
Speaking
Email [email protected]
Phone +61407047200
Website http://sportsgeek.com.au
LinkedIn linkedin/inseancallanan
Twitter @seancallanan & @SportsGeek
Facebook facebook.com/sportsgeek
Pinterest pinterest.com/seancallanan
Instagram @SportsGeekHQ
Tumblr tumblr.sportsgeek.com.au
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