sports2.0 us vs eu 2008
DESCRIPTION
A brief presentation on sports 2.0 in Europe (compared to the US) with some interesting examplesTRANSCRIPT
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Sports 2.0Improving the sports
experience thru mobile & internet
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Sports 2.0
Gijsbregt Brouwerwww.brightguys.nl
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MissionBringing the optimal experience into sport
US Sports CultureFor profit
Schools & companiesMarketing & media driven
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MissionBringing the optimal experience into sport
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StrategyCry havoc and let
slip the dogs of war
EU Sports CultureNot for profit
Clubs & federationsSociety & vitality driven
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StrategyCry havoc and let
slip the dogs of war
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Social Sport Matrix1) Active vs passive2) Site functionalities
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MissionBringing the optimal experience into sport
US Sports 2.0
![Page 10: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/10.jpg)
MissionBringing the optimal experience into sport
![Page 11: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/11.jpg)
StrategyCry havoc and let
slip the dogs of war
EU Sports 2.0
![Page 12: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/12.jpg)
StrategyCry havoc and let
slip the dogs of war
![Page 13: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/13.jpg)
StrategyCry havoc and let
slip the dogs of war
![Page 14: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/14.jpg)
StrategyCry havoc and let
slip the dogs of war
![Page 15: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/15.jpg)
StrategyCry havoc and let
slip the dogs of war
![Page 16: Sports2.0 US vs EU 2008](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b694344a79595c188b459b/html5/thumbnails/16.jpg)
US EU1) Media driven2) Enhance stadium experience3) Time for sport assets to act
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US EU
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EU US1) Active sponsor value2) Enhance events for athletes3) Time for sponsors to act
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EU US