sports rvrkabhisheksharma mdi
TRANSCRIPT
8/14/2019 Sports RVRKAbhishekSharma MDI
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Ashwamedha2009
Round2–IgniteSubmission
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The‘WhatIs’ Why?
Lackofinterestamongyouthforsports
besidescricket
Nofutureprospects,lackofoptionsforothersports
Lackofinfrastructuralsupportforother
sports
Nofundingforgoverningbodies,Mishandledmanagement
Lackofencouragementfromparents/
peers
Parentsseenoprospectsfortheirchildrenwithsuchsports–seenasalostcause
Nocorporateparticipation Corporateparticipationonlycomesinwhenan
individual/sportgainsnationalrecognition–suchasVijenderSinghforhisboxingolympic
medal.Thus,astrongemotionalconnectwiththepopulaceneedstobeestablishedtomakecorporateswillingshareholders.
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CitySportUniversities ManycitiesinIndiaarede‐factocentreswithstrong
supportbasesforcertainsports
Thesecitiesretainindividualswithspecialskillsinthesesports,andstrongsupportbases
Someexamplesinclude–
Kolkata–Football
Kerala–Athletics
Punjab–Hockey
NortheasternStates‐Weightlifting,OtherAthletics
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Theidearevolvesaroundmakingothersportsviableandstrongcareeroptionsforindividuals Thiswouldtakecareofmultipleproblemsplaguingthesportsestablishmentin
thecountry
TheideaisforestablishmentofCitySport–brandeduniversities/institutescateringexclusivelytothesesportswithstrongcentresofinfluenceincertaincities.
Thesportuniversitiescanbeestablishedthrougheitheroneof– GovernmentSanction–Aviableoption,sincemostsportingorganizationsget
significantfundsforsportdevelopment.However,suchsanctionsaretimeconsumingandoftengetcaughtupinbureaucraticmire
PPP‐ThePublicPrivatePartnershipmodelworkswellbecausethismodelensuresbothsufficientresourcesaswellasbringstheexecutionskillsofprivateenterpriseintoplay.
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Thecurrentproposedmodelisasfollows– Governmentsupportisgiventhroughsanctionofland/
leasingoflandfortheinstitutes. Privateenterprisesthatmaybeinterestedwouldbe
sportinggoodsfirmssuchasPuma,Nike,Reeboketc.
Thedevelopmentofothersportsinthenationwouldleadtosignificantgrowthinthesportinggoods
demandinthecountry Thus,thereisincentivefortheseorganizationsto
supportthisactivityinthecountry
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LowTier–InstituteSkillDevelopment
Team
MidTier–IndividualInstitute
ManagementTopTier
GovernmentSupport
MinistryofSports,Govt.OfIndia(Possible
PartnershipwithMinistryofEduction)
CitySportUniversity,
Kolkata
CorporateSponsor–SportsChannel/Football
Equipmentmanufacturers
ConsultingProfessional
FormerPlayers
CitySportUniversity,Kerala
CorporateSponsor–RunningEquipment
Facultyforprovidingregular
qualifications(Degreeetc.)
CitySportUniversity,
Punjab
CorporateSponsor–Adidas/Nike/Reebok/
OtherHockeyGoodsManufacturer
Facultyforbasicphysical
education/training
CitySportUniversity,NorthEast(Possibly
Assam/OneoftheThreeSisters)
CorporateSponsor–WeightliftingEquipment
Coaches
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TheCitySportuniversitiesprovidetraining,educationaswellasqualityinfrastructure Openapplicationsinvitedfromacrossthecountryforadmissionstotheelitesporting
institutions Developtheinstitutesonthelinesoftheacademicinstitutesofexcellence(IITs,IIMs
etc.)
Askforprofilesofapplicants PossibleScholarshipmodel–askcoaches/scoutstoscoutschoolingfacilitiesacrossIndiafortalent
Offerscholarshipstopromisingyouth
Organizetrialsforyouthwishingtogetadmissions
WHATWILLTHISDOTOENCOURAGEPARENTS/PEERS/YOUTH?
Thepromiseofaguaranteedcareerpathaswellasanoptiontoworkwiththebesttalentsinthesportwillencouragebuyinfromparents.Also,sportcangrowtobecomeaviable
careeroption,whichparentswouldbewillingtoencourageakintoengineering/otherprofessionaloptions.Whileinitially,eachUniversitycanspecializeinonesport,interdisciplinarysportingfacilitiescaneventuallybebroughtin,creatingamarqueebrandliketheIITs/IIMsThismodelofuniversitysportisutilizedeffectivelyonalimitedscaleincountriessuchas
theUSandChina
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Afterinductingtalent,theschemeneedstoensurethatcareeropportunitiesexistforuniversitystudents
Forthispurpose,parallelcareerpathscanbecreatedwithintheuniversitysetup
CitySportUniversitySpecialization1
ProfessionalPlayer
PlayingSkillDevelopment
ParallelBasicDegree
program
Consistentcompetition
amonginducteesto
developtalentinternally
Specialization2TrainingSpecialist/
Coaching
Training/HRCourses
MotivationExercises
BasicDegree
Specialization3Scouting
SpottingandEvaluating
Talent
SkillEvaluation
BasicDegree
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SportingDevelopmentPrograms
ForLeagueteams(SuchasthePHL,NationalFootballLeague)
TeamDevelopmentexercises,skillbuilding
Canbringinadditionalrevenuesfortheinstitute,
createaviableeconomicmodel
SportingCompetitions
Canbringinrevenuesforwinners
Viablecareeroptionsfortrainingspecialists/scoutsas
commentators,sportingmediapresenters
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Need FundingRequired
Land NA(Govt.Provided)
Facilities(BasicBuilding) NA(Govt.Leased/Provided)
SportingFacilities(PerInstitute) Rs.1,00,00,000
RecruitmentofFaculty/Trainers Rs.50,00,000
SalaryRequirements Govt.Funding/RevenuesfromSDPs
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ForAshwamedha2009RVRKAbhishekSharma
PGPM2008‐10MDIGurgaon
[email protected]+919958092330