sports pr lecture, march 7, 2017 media relations, group project assignments
TRANSCRIPT
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Sport PRLecture: 3.7.17
University of CincinnatiBy Jackie Reau
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Media Relations
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Why are newspapers important for cities?
How should newspapers evolve to increase readership and revenue?
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In-class Exercise:Design tomorrow’s front page of
The Cincinnati Enquirer
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Group Projects:
Expectations:*Full group participation*Power Point presentation*Two page summary using PR principles
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Group Projects:
Presentation Outline with visuals:*Overview of the social media platform*Overview of the organization*Objective*Target audience/key messages*Tactics*Budget*Staffing plan*Measurement
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Group Projects:Presentation date: April 4
Group #1: J. Ross, G. Volon, T. Keuchler, C.Klenk
*How UC Football can use Snapchat in three ways to increase student attendance by 10%
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Group Projects:Presentation date: April 4
Group #2: A. Makin, C. Steele, M. Hahn, T. Ackerson
*How UC Men’s Basketball can use Snapchat in three ways to increase student attendance by 10%
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Group Projects:Presentation date: April 4
Group #3: G. Burden, J. Salatin, D. Jingles, R. Patterson
*How FC Cincinnati can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games
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Group Projects:Presentation date: April 11
Group #4: RJ Warner, C. Patterson, T. Skidmore, J. Meyer
*How Cincinnati Reds can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games
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Group Projects:Presentation date: April 4
Group #5: T. Hall, M. Gates, Z. Mahon, G. Hall
*How Flying Pig Marathon can use paid Instagram campaigns in three ways to attract 300 full marathon registrations
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Group Projects:Presentation date: April 11
Group #6: L. Bolden, J. Elfers, R. Terry, K. Rickman
*How Western & Southern Open can use paid Instagram campaigns in three ways to attract 300 college students to the first weekend of tourney play.
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Group Projects:Presentation date: April 11
Group #7: T. Roberson, J. Urenovitch, K. Parrinello, E. Divine
*How Marvin Lewis Community Fund can use paid YouTube campaign in three ways to grow donor base by 10 new donors
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Group Projects:Presentation date: April 25
Group #8: C. Gloor, D. Bush III, G. Bean, T. Dillow
*How Cincinnati USA Sports Commission can use paid YouTube campaign in three ways to grow donor base by 10 new donors
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Group Projects:Presentation date: April 11
Group #9: K. Sasala, J. McNabb, A. Selner, A. Pettus
*How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees
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Group Projects:Presentation date: April 18
Group #10: P. Glaab, K. Vismara
*How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees
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Group Projects:Presentation date: April 18
Group #11: M. Williams, F. Harris
*How Western & Southern Open can use Snapchat in three ways to reach HS students to attend HS Day with a goal of 300 additional students
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Group Projects:Presentation date: April 18
Group #12: A. Albrecht, E. Compton, C. Gorsline, M. White
*How DAV 5K can use paid Facebook campaign in three ways to increase race registration by 500 in November
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Group Projects:Presentation date: April 25
Group #13: L. Powell, S. Fernandes, C. Mytnick, A. Buczkowski
*How Queen Bee Half Marathon can use paid Facebook campaign in three ways to increase race registration by 500 in October
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Group Projects:Presentation date: April 25
Group #14: M. Banas, T. Hise
*How Flying Pig Marathon can use Facebook live in three ways to drive registration for 2019 race by 500 full marathon registrants
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Group Projects:Presentation date: April 25
Group #15: P. Sauer, B. Schultz, M. Cresap
*How Flying Pig Marathon can use Pinterest in three ways to drive registration for 2019 race by 500 full marathon registrants
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Press Conference Paper:Due After Spring Break
Grades will be in this weekend!