sports pr intro lecture

10
Sport PR Lecture: 8.23.16 University of Cincinnati By Jackie Reau

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Page 1: Sports PR Intro Lecture

Sport PRLecture: 8.23.16

University of CincinnatiBy Jackie Reau

Page 2: Sports PR Intro Lecture
Page 3: Sports PR Intro Lecture

Introductions

Page 4: Sports PR Intro Lecture

Syllabus Review

Page 5: Sports PR Intro Lecture

Current Events Discussion

Page 6: Sports PR Intro Lecture
Page 7: Sports PR Intro Lecture

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Page 8: Sports PR Intro Lecture

Sports Media Writing

*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media

Page 9: Sports PR Intro Lecture

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

Page 10: Sports PR Intro Lecture

Write Your Own Bio in Third Person

*Name*Title (education, expected education)*Desired Dream Job*Extracurricular activities that support Dream Job*Other activity that supports Dream Job

-Post this information to Linkedin.com profile