sports nutrition for the game of life

Sports Nutrition for the Game of LifeBrad Schwan, Vice President, Category Marketing Janice Rueda, Ph.D., Vice President, Nutrition Science Business Development

Proprietary business information of ADM

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Dr. Janice Rueda Vice President, Nutrition Science Business Development

Dr. Janice Rueda earned a Ph.D. in Nutrition and Food Science, and she has worked extensively in nutrition, food & agriculture research, program evaluation and nutrition policy. Dr. Rueda’s role at ADM is

to develop new scientific and business collaborations through strategic engagement in the global nutrition space, and she also

works with government agencies and academia around the world to develop initiatives aimed at increasing novel, healthy ingredients in

the global food supply.

Brad SchwanVice President, Category Marketing

With a passion for seeing the power of nutrition and fitness unlocked in people’s lives, Brad has built a reputation for

successfully consulting food and beverage manufacturers to help them create new growth for their brands. Prior to joining ADM,

where he now leads Category Marketing, Brad led multiple billion-dollar portfolios of iconic brands at Procter & Gamble and

the Kellogg Company. He has an undergraduate degree in Business from Indiana University-Bloomington, and an MBA with Distinction from the Kellogg School at Northwestern University.

Speakers2

3Confidential and proprietary business inform

ation of ADM.

Nutrition for Health and Wellness

Personal NutritionWellnessHealth

• Immune Function• Metabolic Health• Heart Health• Cognitive Health• Digestive Health• Healthy Aging

• Mood• Sleep/Relaxation• Comfort & Security• Lifestyle Factors • Environmental

Concerns

• Microbiome• Precision Nutrition

Individual Responses

IndividualNeeds

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Formulating for Nutrition and Health

Whole Food Solutions• Bean & Pulse Ingredients• Ancient Grains• Nuts & Seeds

Multi-benefit Solutions• Fibersol®• FruitUpTM

• Specialty Oils

Health & Wellness Solutions• Wellness Attribute Signal Flavors• Pro- & Post-biotics• Botanical Extracts

Customizable Nutrition Solutions

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57% of consumers report theywill exercise more in the next six months and in 2021

48% of consumerswill purchase more items relatedto health and nutrition


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Consumer Attitudes Toward Exercise & Nutrition are Evolving

at-homefitness

solutions

customizedwellness tools

on-demandinstruction

Expectincreases in:

ADM OutsideVoiceSM Research

Traditionally, the industryhas been primarily focusedon athletes.

But there is opportunityto consider a wider audience.

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Mintel, 2019

Exercise regularly and

consider myself an athlete

16%

Exercise regularly but don’t consider myself an athlete

37%

Sometimes or rarely exercise

47%

New Opportunitiesfor Sports Nutrition


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Longevity

Stress Management

Balanced Energy

Weight Management

Understanding current attitudes toward wellness are key to capitalizing on this newer, larger consumer group.

Globally, strength and mental wellbeing are tied for the top reason people exercise.

Everyday athletes are motivatedby more holistic goals.

Consumers are looking for ways to

support optimal performance for everyday life for:

Benefits for a Wider Audience



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Consumers’ knowledge of the microbiome, its impact on health and how different lifestyle factors can affect it, provide opportunities to personalize product offerings, specifically in the areas of:

Mental Wellness

The Human Microbiome: At theForefront of NextGen Sports Nutrition

Metabolic Health

Immune Function


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9Proprietary business inform

ation of ADM.

• Physiology• Health & wellness states• Emotion & behavior

0

5000

10000

15000

1999

2001

2003

2005

2007

2009

2011

2013

2015

2017

2019

# of Microbiome Publications

Gut microbiome community can impact:

The Human Microbiome:A New Space for Health & Wellness

Humanmicrobiome: our second genome


ation of ADM.

A New Biotics Generation Has Arrived: “Postbiotics”

OPPORTUNITYProducts containing probiotics, prebiotics and postbiotics can benefit the microbiome, which supports immune function.

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As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall well-being.

Emerging Benefit Opportunity: Immune System Support



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Globally,

57%of consumers report

being more concerned about their immunity

Consumers are becoming more aware of the connection between weight and conditions such as hypertension, diabetes and cardiovascular disease.

The impact of COVID-19 on those with pre-existing health conditions has put weight management and metabolic health in a new light.


ation of ADM.

51%of consumers indicate

they are concerned about being less active

or gaining weight during the pandemic

Emerging Benefit Space: Metabolic Health & Weight Management

OPPORTUNITYFunctional solutions, such as biotics, targeting metabolic wellness and healthy weight management.

Sources: ADM OutsideVoiceSM Research and FMCG GURUS: Twelve Step Guide for Addressing COVID-19 in 2020 and Beyond, April 2020

OPPORTUNITYFoods and beverages designed to elevate mood and sustain energy to help fuel consumers for the sport of life.

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People are looking for new ways to improve their mental wellness during these stressful times.

Consumers seek balanced energy that sustains them through the day and fuels them for exercise.

Emerging Benefit Space:Mood Boosters for StressManagement & Balanced Energy

Sources: ADM OutsideVoiceSM Research and FMCG GURUS: Twelve Step Guide for Addressing COVID-19 in 2020 and Beyond, April 2020


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35%of consumers report being

concerned about mental health

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Growth in Sports Nutrition Products Can Be Accelerated by Aligning with Other Consumer Trend Spaces


58% of purchasers of sports nutrition products believe

that most nutrition and performance drinks contain

too many artificial ingredients.

As consumers continue to actively incorporate more plant-based food into their

diets, there is opportunity in sports nutrition for more

plant-based, protein-forward products.

Cleaner Label Plant-based


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• New opportunities abound outside of the traditional “athlete” segment—both among new exercisers and consumers looking to fuel their everyday life.

• Targeting emerging benefits will help consumers take control over their nutrition and align with their desire for customization.

• Aligning with key consumer trends will accelerate growth.

The human microbiome is at the forefront of the next generation of personalized sports nutrition.

Sports Nutritionis Poised for Growth


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Heat-treated BPL1 retains functionality even in a heat-treated state and can be used widely in food & beverage applications. BPL1 is supported by positive research in weight management and metabolism.

§ Powdered Beverages§ Enhanced/Fortified Water

& Carbonated Soft Drinks§ Dairy/Plant-based (Milk, Yogurt)§ Sports Drinks§ Dietary Supplements§ Gummies§ Pet Food, Treat, and Supplements

§ Bars§ Cereal§ Snacks§ Bakery§ Spreads§ Baked Goods§ Juice§ Juice Drinks


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“Postbiotic” Targeting Visceral Fat Reduction and Metabolic Health

Applications

NutritionPre-, Pro-, Post- and SynbioticsBotanical extractsPlant Based-ProteinsNatural AntioxidantsFruitsVegetable PowdersWhole Grain FloursAncient GrainsFruitsVegetable PowdersBeans & PulsesSoy/Pea ProteinsSugar Reduction

Consumer Validation

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Confidential and proprietary business information of ADM.

Nutrition

ADMSingle Solutions

Partner

Consumer Insights

Formulation Expertise

Global Supply Chain

Turn-Key Capabilities, Start Up & Co-Man Support

Sports Nutrition Pantry SolutionsADM understands your consumer needs and formulation-specific challenges better than anyone in the industry.

The breadth of our sports nutrition ingredient portfolio, coupled with technical ingenuity, applicationsexpertise, and turn-key capabilities bring “One ADM” solutions to the next level.

TextureStarchesEmulsifiers & StabilizersSweetening Solutions Nuts & SeedsSoy/Pea ProteinsSugar Reduction

TasteSeasonings Natural FlavorsSynthetic FlavorsDistillates & ExtractsOils & FatsSweetening SolutionsFood BasesFloursTaste ModifiersVegetable Powders

FunctionalityOils & FatsNatural PreservativesPlant-Based ProteinsEmulsifiers & Stabilizers

ColorColors From NatureColoring Foodstuff


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Thank You

sports nutrition for the game of life

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