Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

WHAT?A joint venture by Branded and Campaign, Sports Matters is a conference which aims to build the foundations for a healthy and sustainable Asian sports industry.

WHY?Sports Matters targets the entire sports industry value chain including associations, rights holders, sponsors, broadcasters and agencies.

WHEN? Sports Matters will be held on 16-18 September 2014 at Marina Bay Sands during the electric week of the Singapore F1 Grand Prix.

HOW?Produced by Branded, (owners of Digital Matters, Music Matters and Social Matters as well as Music Matters Live and the YouTube FanFest) and Haymarket Media (publishers of Campaign Magazine, F1 Racing, 4-4-2 and producers of Spikes Asia creative festival).

Background

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

It was a fantastic two days, great people and very slick in production and delivery. An honour for us to have been on the stage with that speaker list.“ ”Jamie Reigle

MD APAC, Manchester United

420+ Attendees including:60+ Speakers220 Companies20+ Countries100+ Broadcasters 50+ Brands

Look who attended in 2013

11%8%

11%

10%

6%

9%

7%11%

12%

3%

10% Agencies - Marketing/PR/Branding/Advertising/MediaBrandsBroadcasters/PlatformsGovernmentLegal/Professional Services/ConsultingMedia/Sports JournalistsSports Federations/Associations/Governing BodiesAgencies - Marketing/PR/Branding/Advertising/MediaSports Marketing/Event/Management CompaniesOther Rights HoldersOther

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

Look who played in 2013

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

The content strategy for Sports Matters continues to be developed with the participation of the Advisory Board.

The focus is ASIA. Last year's event reinforced our mission to focus on what the future of the industry will look like, who and what is driving it and how this region contributes to the global sports industry. There are key pillars of the global sports industry and Sports Matters will once again address each of these with an Asia-centric programme and speaker profile.

1. Content - football & beyond2. Sports TV - commercial realities3. Digital sport - online, on-demand and OTT4. Sponsorship - including the Sponsorship Masterclass5. Social sport & fan engagement - maintaining relevance to the millennial6. Federations & Associations - rights, partnerships and regional events

Year 2 will build on the success of the inaugural and provide compelling content, a forum for ideas exchange, enhanced networking opportunities, an element of controversy and above all, great entertainment.

Content Matters

The following companies are all represented at senior level on our Advisory Board:

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

Speakers Matter

• Stacey Allaster, Chairman and CEO, WTA• Giles Morgan, Global Head of Sponsorship + Events, HSBC• Andrew Georgiou, CEO, World Sport Group• Prinz Mathew Pinakatt, Global Director Alliances & Ventures, Coca-Cola• Andres Gonzalez, AP & MEA Sponsorships, MasterCard Worldwide• Chris Renner, CEO, Helios Partners• Tan, Tong Hai, CEO, Starhub• CK Lee, President Sports Business Content Group, Astro• Annabel Pennefather, Head, Sports Law Practice Khattar Wong• Peter Hutton, COO, MP & Silva• Mike Rich, CEO, GroupM ESP• Simeon Dawes, SVP, Fox International Channels• Satyan Gajwani, CEO, Times Internet• Jamie Reigle, MD APAC, Manchester United• Greg Unsworth, TMT Leader, PwC Singapore

Sports Matters was honoured to welcome the following speakers to our inaugural event in 2013:

• Tim Holland, MD Asia, Perform• Patrick Murphy, President, Catalyst Marketing• Ben Flint, SVP, Fuse Ent• John Vamvakitis, Head of Sports Asia, YouTube• James Miner, Digital Evangelist• Richard Young, MD, NFL China• Michael Roche, Executive Director, Singapore GP• Hass Aminian, Regional Director, Sportfive• Mark Fischer, MD, UFC Asia• Michael Morrison, VP and GM Asia Pacific, ESPN• Nick Wodtke, Vice President, Content and Services, Samsung Electronics• Dennis Rose, Senior Vice President, Asia-Pacific and Japan, Brightcove• Guna Kaliannan, Director, Content Acquisition & Programming, SingTel

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

The Two Day ProgrammeSports Matters programme has been extended:Two plenary days of keynote interviews, panel debates and success story showcases interspersed with TED-style thought leadership mini presentations. Breakout sessions will also be held concurrently covering industry specific areas including sponsorship and technology.

Day 1 Plenary:• Sports TV • Social Sport & Fan Engagement • Digital Sport

Breakout - Sponsorship Masterclass

Day 2 Plenary:• Sponsorship• Content• Federations & Associations

Breakout - Technology

*topics subject to change 

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

Get InvolvedPREMIUM PARTNERSHIPPresenting Partner (Exclusive) Official Sector PartnerHalf Day Themed Workshop

PROGRAMME PARTNERSHIPSPanel Session PartnerKeynote Interview

DISPLAY AND MEETING AREASVIP Speaker’s LoungeDemo Area MediumDemo Area Small Pillar Wrap + Plasma

NETWORKING PARTNERSHIP OPPORTUNITIESPrivate Lunch Partner x 1Cocktail Party x 3All Coffee Breaks Partnership x 2Conference Lunch (all eligible attendees) x 1

ADDITIONAL OPPORTUNITIESLanyard PartnerStaff T-Shirts

*Not Including costs of food & beverages

Thursday, 7 August, 14

PRODUCED BY

Marina Bay Sands, Singapore, September 16-18, 2014www.sportsmatters.asia

Sports Matters is a co-production between two leading event marketing organisations; Branded (branded.asia) and Haymarket Media, owners of Spikes Asia, Campaign Magazine and a number of sports titles including F1 Magazine and 4-4-2 (football). Branded and Haymarket have worked together on a number of projects including Media360, Agency of the Year and MediaWorks (below).

Branded CEO Jasper Donat has a wealth of sports experience having worked for Eurosport, Sports Corporation and ESPN Star Sports.

In 2002, Branded and Haymarket launched Mediaworks, Asia Pacific’s renowned bootcamp for young advertising professionals. Sold back to Haymarket in 2008 and now into it’s 10th year, Mediaworks has also expanded into DigitalWorks and MediaWorks China.

The Partners

20142014

Thursday, 7 August, 14

PRODUCED BY

Thursday, 7 August, 14