SPORTS MARKETING

Burak Veli ÖZ1

Marketing

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Sports = Entertainment

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Sports Marketing

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Marketing Through Sports

Sport refers to its use as an industrial product

• Traditional strategies

• Sponsorship strategies

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Traditional Strategies

A firm's marketing strategies include in theinclusion of the sport.

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Sponsorship Strategies

Sponsorship is that original and competitive natureof the sport requires leveraging advertising thisitem

– Traditional Sponsorship

– Location / Facility Name Rights

– Licensing

– The Use of the Famous

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Traditional Sponsorship

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Location / Facility Name Rights

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Licensing

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The Use of the Famous

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Turkish Airlines

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Nike

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Conclusion

Sports through marketing is the way toachieve successful marketing.

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