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Sports Index Participation Trends 2015 Prepared by: Market Insights & Consumer Analytics Released on: June 2016

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Page 1: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Sports Index

Participation Trends 2015

Prepared by:

Market Insights & Consumer Analytics

Released on:

June 2016

Page 2: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Respondent Profile • At least 13 years old• Singapore Citizens and Permanent Residents• Not working or related to anyone working in Sport Singapore

Interview and Sampling Methodology

Computer-assisted personal interview of one household member (selected using the Kish Grid sampling methodology) from each household.

List of randomly sampled households for each month of fieldwork were provided by the Department of Statistics (DOS)

N = 7602

Fieldwork Period 8 January 2015 – 28 Dec 2015

Population Baseand Weighted Variables

June 2014 Population Figures from DOS were used to determine weights for Age Group, Gender, and Race.

Total 13+ year old population: 3,351,102

Data Collection Agency and Analysis Tool

Asia Insight (asiainsight.com)Analysis was done using the Qualtrics Survey Software

Questionnaire Design, Analysis and Reporting

[email protected] Insights and Consumer Analytics (Sport Singapore)

Quick Facts about Sports Index

Page 3: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Past Year (PY) Participants /

Non-participants

Participated / Not participated in any sports or

recreational physical activity in the past year

Past 4 Weeks (P4W) Participants / Non-participants

Participated / Not participated in any sports or recreational physical activity in the past 4 weeks

(P4W Non-participants have participated in past year but not in past 4 weeks)

Irregular Participants Participated 1-3x in the past 4 weeks

Regular Participants Participated 1-2x a week in the past 4 weeks

Frequent Participants Participated at least 3x a week in the past 4 weeks

Regular+ Participants Regular + Frequent Participants (ie at least 1x a week)

Defining Participation

All Respondents

Past Year

Participants

Participated in past 4 weeks

Not participated in past 4 weeks but

participated in the past year

Past Year

Non-Participants

Page 4: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Respondent Breakdown by Participation Level

All Respondents

(13+ Years Old Singapore Residents)

3,351,102

Past Year

Participants

71%

Participated in past 4 weeks

62%

Not participated in past 4 weeks but participated in

the past year

9%Past Year

Non-Participants

29%

4 31

15

13

9

3 21

11

Once in P4W 2x in P4W 3x in P4W Once/Wk 2x/Wk 3x/Wk 4x/Wk 5x/Wk 6x/Wk Everyday

Breakdown of Past 4 Weeks Participants

Regular FrequentIrregular

Regular+

54%

Regular+ participants account for more than half of the 13+ year old residents

Figures are in % based on all respondents (7,602)

Figures are in % based on all respondents (7,602)

Page 5: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Regular+ Participation Rate (1)

Bi-monthly

57 51

By Gender

61

53

51

5849

By Region Chinese Malay

Indian Others

By Race

54 48

60 59

53

57

54 54

52

54

Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec

Highest regular+ participation during the months of March and April, among males, residents of North region, and of the Indian race.

Figures are in % based on all respondents per subgroup

n=798 n=1,130 n=1,135 n=1,506 n=1,533 n=1,499 n=3,715 n=3,887

n=1,501

n=1,120

n=2,082

n=1,738

n=1,157

n=5,723 n=975

n=666 n=237

Page 6: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

68

5157

4337

46

56

Student Homemaker Retired Unemployed Blue Collar Other White Collar PMET

Regular+ Participation Rate (2)

By Economic Activity

4347

5558 60 59

By Household Income

Note: About 35% of all respondents either refused to respond to this question or were not sure of

their household income.

44

5460

68

61

By Dwelling Type

Less

th

an

1500

1500 -

2999

3000 -

4999

5000 -

6999

7000 -

9999

10000 o

r m

ore

HD

B 1

-3 R

oo

m

HD

B 4

Ro

om

HD

B 5

Ro

om

+

Exe

c +

HU

DC

Co

nd

om

iniu

m

or

Ap

art

me

nt

Lan

de

d P

rop

ert

y

Participation improves with better economic status, household income, and dwelling type.

n=1,053 n=1,303 n=831 n=273 n=381 n=929 n=2,062

n=598 n=795 n=1,115 n=1,062 n=692 n=649 n=1,995 n=3,044 n=2,029 n=417 n=100

PMET: Professional,

Managerial, Executive

and Technical JobsAgricultural and Fishery

Workers, Craftsmen and

Related Trade Workers,

Plant and Machine

Operators and Assemblers,

Cleaners and Laborers

Clerical Support

Workers, Service

and Sales Workers

Page 7: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

35

5215

44

Participation Level

Teens Young Adults Middle-aged Adults Seniors

68

9

46

31

12

10

12

43

24

20

11

1137

21

5877

67

30

12

11

29

18

47

57

51

32

97

28

23

51

36

96

23

25

49

59

40

5214

38

52

Regular+

Regular+

Males are generally more active than females even across life stages,

except during middle-age when the gap narrows, most likely because

of greater responsibilities at home and at work.

Page 8: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Top Activities in terms of Reach, Retention, and Regular+ Participation

* Sorted by Column “B” (Past 4 Weeks Participation)

Rank Activity 1-20 A B

*C

Rank Activity 21-40 A B

*C

1 Walking mainly for health or fitness 20.8 16.9 15.0 21 Billiards / Pool / Snooker 1.5 0.5 0.2

2 Outdoor Jogging / Running 23.1 16.6 14.1 22 Tennis / Mini Tennis 1.2 0.5 0.3

3 Swimming 15.1 7.9 5.2 23 Floorball 1.3 0.4 0.4

4 Other workout or exercises with gym equipment 6.6 5.2 4.8 24 Rope Skipping 1.0 0.4 0.4

5 Badminton 11.5 5.1 3.6 25 Futsal 0.8 0.4 0.2

6 Bicycle Touring 9.2 4.9 3.8 26 Netball 1.2 0.4 0.4

7 Football / Soccer 6.6 3.6 2.9 27 Gymnastics 0.6 0.4 0.4

8 Basketball 5.8 3.0 2.3 28 Exercise Bike / Stationary Bike 1.0 0.4 0.3

9 Yoga 3.0 2.0 1.7 29 Flying Disc / Frisbee 0.9 0.3 0.3

10 Treadmill 2.9 1.9 1.7 30 Road Racing (Cycling) 0.5 0.3 0.2

11 Calisthenics / Circuit Training / Stretching 2.5 1.8 1.7 31 Baseball / Softball 1.0 0.3 0.2

12 Dance Sports 2.0 1.3 1.1 32 Taekwondo 0.7 0.3 0.2

13 Bowling 5.0 1.2 0.5 33 Climbing /Mountaineering / Bouldering 1.0 0.3 0.1

14 Weightlifting / Weigh Training / Body Building 1.2 0.9 0.8 34 Skateboarding / Skating / Skatescooting 0.9 0.3 0.2

15 Stair Climbing 1.5 0.7 0.6 35 Canoeing / Kayaking 1.1 0.2 0.1

16 Qigong 0.8 0.7 0.6 36 Mountain Biking 0.5 0.2 0.2

17 Golf 1.1 0.6 0.3 37 Chess / Checkers / Xian Qi 0.8 0.2 0.2

18 Tai Chi 0.7 0.6 0.5 38 Track and Field Athletics 0.6 0.2 0.2

19 Table Tennis 1.8 0.5 0.3 39 Ice Skating 1.0 0.2 0.1

20 Volleyball 1.6 0.5 0.4 40 Sepak Takraw 0.4 0.2 0.2

All respondents (7,602)

% of all respondents who participated in the activity at least once in the past year (REACH)A

B

C

% of all respondents who participated in the activity (not for the first time) in the past 4 weeks (RETENTION)

Base

% of all respondents who participated in the activity at least once a week in the past 4 weeks (REGULAR PARTICIPATION)

Page 9: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Top 10 Activities in Past 4 Weeks

Teens Young Adults Middle-aged Adults Seniors

Basketball 27

Football / Soccer 25

Jogging / Running* 17

Badminton 15

Swimming 11

Bicycle Touring 7

Bowling 4

Other workout** 4

Futsal 3

Walking for health 3

Jogging / Running* 29

Badminton 19

Swimming 13

Basketball 8

Walking for health 7

Netball 7

Volleyball 7

Other workout** 7

Football / Soccer 6

Dance Sports 6

Jogging / Running* 32

Swimming 13

Football / Soccer 13

Badminton 8

Other workout** 8

Basketball 7

Bicycle Touring 7

Walking for health 6

Weightlifting 3

Bowling 3

Jogging / Running* 28

Swimming 18

Walking for health 17

Other workout** 8

Yoga 8

Badminton 7

Bicycle Touring 7

Dance Sports 3

Treadmill 3

Basketball 2

Jogging / Running* 29

Walking for health 22

Swimming 14

Bicycle Touring 12

Badminton 8

Other workout** 6

Football / Soccer 3

Treadmill 3

Calisthenics 2

Golf 2

Walking for health 38

Jogging / Running* 18

Swimming 8

Other workout** 7

Bicycle Touring 6

Yoga 5

Calisthenics 4

Badminton 4

Treadmill 3

Dance Sports 3

* Outdoor and not on Treadmill** Other workout or exercises with equipment in Gym / Home Gym / Indoor or Outdoor Fitness Corner

Walking for health 53

Jogging / Running* 14

Bicycle Touring 8

Other workout** 6

Calisthenics 4

Treadmill 3

Swimming 2

Golf 2

Tai Chi 2

Qigong 2

Walking for health 51

Other workout** 10

Calisthenics 8

Jogging / Running* 6

Qigong 5

Dance Sports 3

Tai Chi 3

Treadmill 2

Swimming 2

Exercise Bike 1

Page 10: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Participation Frequency

62

49

45

34

29

28

24

22

20

18

15

12

11

11

10

8

6

5

4

2

35

43

46

59

64

45

56

42

63

51

54

30

31

62

48

44

38

23

30

50

1

8

9

5

6

26

13

16

10

13

20

12

18

18

16

25

7

11

20

33

2

2

1

6

19

7

18

11

45

40

9

27

24

49

61

46

15

Bowling

Golf

Table Tennis

Swimming

Badminton

Volleyball

Basketball

Bicycle Touring

Football / Soccer

Yoga

Outdoor Jogging

Tai Chi

Walking

Dance Sports

Treadmill

Other workout

Stair Climbing

Qigong

Calisthenics

Weightlifting

Less than once a week 1-2x/Week 3-4x/Week 5x or more/Week

Ind

ivid

ua

l, S

imp

le, Fo

r h

ea

lth

Te

am

, W

ith

Ru

les,

Fo

r re

cre

atio

n/c

om

pe

titio

n(Among Top 20 Activities in Past 4 Weeks)

Activities usually done for health and are non-competitive are done

more frequently as compared to more competitive activities.

Figures are in % based on past 4 weeks participants for each activity

n=66

138

52

52

393

142

97

1,287

43

1,258

155

274

371

230

39

388

600

41

44

91

Page 11: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Duration per Session

0

0

0

0

1

2

2

2

3

4

5

7

8

9

10

13

15

21

47

69

0

9

6

13

8

14

27

32

25

24

6

28

37

23

51

52

33

46

27

19

7

47

20

20

30

33

44

46

46

35

30

30

16

52

31

28

30

26

22

12

93

44

74

67

60

52

27

19

26

37

58

35

39

16

7

7

21

6

4

0

Golf

Dance Sports

Football / Soccer

Basketball

Bowling

Badminton

Swimming

Qigong

Tai Chi

Table Tennis

Volleyball

Bicycle Touring

Weightlifting

Yoga

Outdoor Jogging

Walking

Other workout

Treadmill

Calisthenics

Stair Climbing

Less than 30 minutes 30-59 mins 60-89 mins 90+ mins

(Among Top 20 Activities in Past 4 Weeks)

However, non-competitive activities are done in shorter duration per session while activities with a competitive element last longer.

Ind

ivid

ua

l, S

imp

le, Fo

r h

ea

lth

Te

am

, W

ith

Ru

les,

Fo

r re

cre

atio

n/c

om

pe

titio

n

Figures are in % based on past 4 weeks participants for each activity

n=52

138

142

393

1,287

1,258

155

66

371

39

41

43

52

600

388

91

230

274

97

44

Page 12: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Participation Venue and Companion

2

7

10

12

53

Public Facilities (e.g. park or beaches)

Residential Facilities (e.g. home gym or condo pool)

School Facilities (offered to students or faculty)

Community Centers

Work or Company Facilities (including army camp)

Fre

e F

ac

ilitie

s 88%

1

1

2

6

9

ActiveSG / Sport Singapore Facilities / Sports Centres

Other Private Club Facilities (e.g. Fitness First)

NS Facilities (e.g. SAFRA, Home Team NS)

National Stadium Club / Sports Hub at Kallang

Dual-use Scheme School Facilities

Pa

id F

ac

ilitie

s 2

3%

2

4

4

8

11

16

29

49

Participated alone

Friend / Neighbor

Spouse / Partner

Child

Schoolmate

Sibling

Colleague

Parent

34

65

Is friend or neighbor

of a different race?

Yes

No

Participants opt for free facilities but among the

paid facilities, ActiveSG is most preferred.

About half of participants do activities by

themselves. Three out of 10 do so with a

friend/neighbor, majority of which are of a

different race.

Figures are in % based on past 4 weeks participants (4,676)

Page 13: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Activities Most Enjoyed and Most Participated In Past Year

Ra

nk

Most Enjoyed % of Past Year Participants who Enjoyed the Activity the

Most (across other activities participated in past year)

% S

ha

re

Most Participated In% of Past Year Participants who Participated in the

Activity the Most (across other activities in past year)

% S

ha

re

Ind

ex*

1 Walking mainly for health or fitness 21.9 Walking for health or fitness 23.2 1.3

2 Outdoor Jogging / Running 16.8 Outdoor Jogging / Running 20.4 3.6

3 Swimming 9.0 Swimming 8.0 -1.0

4 Badminton 6.3 Other workout or exercises with gym equipment 6.4 0.3

5 Other workout or exercises with gym equipment 6.1 Badminton 5.7 -0.6

6 Bicycle Touring 5.6 Bicycle Touring 5.1 -0.5

7 Football / Soccer 5.0 Football / Soccer 4.5 -0.5

8 Basketball 3.6 Basketball 3.2 -0.4

9 Yoga 2.3 Calisthenics / Circuit Training / Stretching 2.2 0.0

10 Calisthenics / Circuit Training / Stretching 2.2 Treadmill 2.2 0.2

11 Dance Sports 2.0 Yoga 2.2 -0.1

12 Treadmill 2.0 Dance Sports 1.8 -0.2

13 Bowling 1.3 Bowling 1.0 -0.3

14 Qigong 0.8 Qigong 0.8 0.0

15 Golf 0.8 Golf 0.8 0.0

16 Netball 0.7 Weightlifting / Weight Training / Body Building 0.7 0.3

17 Tai Chi 0.6 Tai Chi 0.7 0.1

18 Tennis / Mini Tennis 0.5 Stair Climbing 0.6 0.2

19 Floorball 0.5 Netball 0.6 -0.1

20 Volleyball 0.5 Tennis / Mini-Tennis 0.5 0.0

Sh

are

s a

dd

up

to

10

0%

ac

ross

sp

ort

s

NOTE: The ranking of activities in terms of enjoyment and participation levels vary greatly across the age groups. For instance Basketball gets a 13% enjoyment share among the Teens but because the segment contributes the least to the population size, Basketball gets a lower ranking at the overall level. As such it is important to

look at preferences by life stage or age group (or other relevant segments) and be more targeted in sport-promoting efforts.

* Index is the difference between the enjoyment share and the participation share. >0 means that the activity (Most Participated In column) gets participants who may not necessarily enjoy it but potentially because of convenience or other factors, they are able to do more of this activity rather than their most enjoyed activity.

Figures are in % based on past year participants (5,376)

Page 14: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

What Makes an Activity Enjoyable

Maintains health, fitness, or physical well-being /

Good way to sweat it out / Exercises the body42

Supports physical development (e.g. posture, strength, or stamina) or motor skills (e.g. flexibility, balance) 14

Improves appearance / Helps in losing or managing weight / Builds or shapes muscles 12

Relaxing, refreshing, or cooling to the mind and body 12

Promotes bonding / A social platform (e.g. make new friends) 11

It is a team or group sport / Fun to do in a group / Friends or family like to do it / Promotes team spirit 10

Convenient or conducive facilities 11

Easy / Safe / Comfortable to do (less sweat, less strenuous, less effort) 10

Convenient to organize or set up in terms of timing and resources (e.g. no need for kaki / gear / booking fee) 9

Passionate about the sport / Fan of the sport 6

Challenging / Fast-paced / Requires higher level of skills or energy / Requires variety of movements 6

Good for mental development 6

General liking of the activity 5

A means to see places, do, or enjoy other things (e.g. nature or music) simultaneously 4

It is an activity learned in school / Childhood sport / First sport learned 2

Provides sense of freedom, control, achievement / Promotes emotional release 2

Competitive / Exciting to win a game 1

Adventurous, unique, exciting experience 1

Physical

Social

Convenience

Physical benefits (including physical development,

image enhancement, and relaxation) is a major

driver to participation followed by social benefits and

whether the activity is convenient both in set-up and

ease of doing.

Figures are in % based on past year participants (5,376)

Page 15: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Motivators that Matter Most

Note: The reasons above were shown to respondents for them to rate from 1-10 in terms of importance, different from what makes an activity

enjoyable which are provided spontaneously by the respondents.

70

62

41

30

27

24

9

7

6

6

2

8

9

14

10

13

10

5

5

4

3

1

6

8

19

15

12

18

11

11

9

9

4

8

10

15

21

19

22

29

31

30

31

27

8

12

12

25

29

26

46

47

51

51

67

To train for an event or competition

Recover from injury or illness

New facilities which previously were not

available

To meet other people

Flexible work schedule

To develop skills that help you perform

better at school, work, or life in general

For the love of the sport

To look or feel good

For mental health

To de-stress

For physical health

0-2 points 3-4 points 5 (midpoint) 6-7 points 8-10 pointsMean Score

8.0

7.2

7.2

7.0

6.8

5.2

5.1

4.8

3.6

2.7

2.2

While physical health remains most important driver, mental, and emotional well-being (e.g. stress-free, healthy self image) also play crucial roles.

Figures are in % based on past year participants (5,376)

Page 16: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Reasons for Not Participating in Past Year

1

2

4

3

10

9

17

34

43

4

7

5

8

5

10

6

14

8

95

91

91

90

84

81

77

52

49

Lack of money for sports activities

Lack of facilities nearby

Short-term personal injury or illness

Lack of sport partner / companion

Long-term personal health condition or

disability

Lack of time: Because of other non-sports

recreational activities

Lack of time: Need to take care of elderly

or children

Not interested in sports

Lack of time: Because of work

To a large extent To some extent Not at all

Note: The reasons above were shown to respondents for them to rate in terms of extent (To a large extent, To some extent, Not at all)

Lack of time, particularly because of work, affects half of the past year non-participants. Noteworthy, also about half (48%) are not interested in sports. This translates to 14% of the 13+ year old population most difficult to convert.

Figures are in % based on past year non-participants (2,226)

All Sedentary: Those who did not do sports in P. 1 yearU= 972,000

Page 17: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Aspirational Activities* and Ways of Engaging in These

*Among Past Year Non-participants: Activities they are interested in but not able to do or participate in as much as they like. Among Past Year Participants: Same but excluding their activity most participated in the past year

Among Past Year Participants % Among Past Year Non-participants %

Yoga 11 Yoga 12

Badminton 4 Outdoor Jogging / Running 5

Swimming 3 Walking mainly for health 4

Archery 2 Swimming 4

Football / Soccer 2 Badminton 3

Basketball 2 Football / Soccer 3

Bicycle Touring 2 Basketball 1

Bowling 1 Bicycle Touring 1

Tennis / Mini Tennis 1 Bowling 1

Ice Skating 1 Ice Skating 1

Yoga is most aspirational activity followed by Badminton among past year participants and Jogging /

Running among non-participants.

Figures are in % based on past year participants (5,376) and past year non-participants (2.226)

Page 18: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Perceptions toward Sports and Sense of National Pride

4

4

4

4

2

3

1

23

19

19

25

13

18

9

68

70

72

65

77

74

75

6

6

5

5

8

5

14

Supporting Team Singapore athletes gives me

a sense of national pride as a Singaporean

I am proud of Singapore's international sports

achievements

I am proud of the opportunities for sports

participation and spectatorship that

Singapore has to offer

Sports provide me with opportunities for

character and leadership development

Sports can bring people together regardless of

different background

Watching or participating in sports events can

promote community bonding

Sports not only improve physical health but

also strengthen mental health (e.g. resilience,

strive for excellence, never give up attitude)

Strongly disagree Disagree Neutral Agree Strongly agree

Residents are generally positive toward sports overall and have good sense of national pride that is

hinged on Singapore’s sports offerings, international sports achievements, and Team Singapore athletes

Figures are in % based on all respondents (7,602)

Pe

rce

ptio

n t

ow

ard

Sp

ort

sSe

nse

of

Na

tio

na

l P

rid

e

Page 19: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Single vs. Multiple Activities in Past 4 WeeksAmong past 4 weeks participants, seven out of ten participated in only one type of physical activity, usually Physical Exercise (69% of single activity participants).

Single73

Multiple27

1

2

4

5

6

7

8

16

20

29

Walking for health

Outdoor Jogging/Running

Cardio Exercise/Workout

Ball Sports

Water Sports

Racket Sports

Wheel Sports

Mind-body Exercises

Target Sports

Combat Sports

Rest are below 1%

4

10

11

20

21

25

26

27

31

45

Walking for health

Outdoor Jogging/Running

Cardio Exercise/Workout

Ball Sports

Water Sports

Racket Sports

Wheel Sports

Mind-body Exercises

Target Sports

Combat Sports

Rest are below 2%

Physical Exercise (69)Walking for health

Outdoor Jogging/Running

Cardio Exercise/Workout

Mind-body Exercises

Individual Sports (14)Wheel Sports

Water Sports (mainly Swimming)

Target Sports

Team Sports (15)Ball Sports

Racket Sports

Combat Sports

Figures are in % based on past 4 weeks participants (4,676)

Figures are in % based on multiple activities participants (1,243)

Figures are in % based on single activity participants (3,431)

Page 20: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Profile of Participation Frequency Segments

Irregular (n=573) Regular (n=2,122) Frequent (n=1,981)

Oc

cu

pa

tio

nM

arita

l Sta

tus

Dw

ellin

g T

yp

eThere is a higher proportion of homemakers and retirees among the Frequent participants, suggesting that this segment

indeed has more free time hence are able to participate more often than the Irregular or Regular participants

2

2

3

4

13

22

55

Full-time employee

Student

Homemaker

Freelance or Part-time

Retired

NS / Armed Forces / Diplomat

Unemployed

2

2

5

5

11

21

54

Full-time employee

Student

Homemaker

Freelance or Part-time

Retired

NS / Armed Forces / Diplomat

Unemployed

4

2

19

6

22

13

34

Full-time employee

Student

Homemaker

Freelance or Part-time

Retired

NS / Armed Forces / Diplomat

Unemployed

6

41

53

Married with kids

Single

Married without kids

8

42

50

Married with kids

Single

Married without kids

5

35

60

Married with kids

Single

Married without kids

1

6

69

23

HDB 1-3 Rooms

HDB 4-5 Rooms/Exec/HUDC

Condo/Apartment

Landed

2

8

73

18

HDB 1-3 Rooms

HDB 4-5 Rooms/Exec/HUDC

Condo/Apartment

Landed

1

6

67

26

HDB 1-3 Rooms

HDB 4-5 Rooms/Exec/HUDC

Condo/Apartment

Landed

Page 21: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Comparison of Preferred Activities and Motivators

Irregular (n=573) Regular (n=2,122) Frequent (n=1,981)

Mo

st E

njo

ya

ble

Sp

ort

sW

ha

tM

ak

es

Sp

ort

s En

joy

ab

le

Swimming 19

Walking for health 15

Jogging/Running* 13

Badminton 10

Bicycle Touring 5

Football / Soccer 5

Basketball 5

Bowling 3

Other workout** 3

Golf 2

Maintains health 39

Promotes bonding 16

For physical development 15

Improves appearance 13

Convenient facilities 13

Convenient to organize 13

Relaxing to mind and body 13

Fun to do in a group 11

Easy, safe, comfortable to do 10

Good for mental development 9

Challenging / Requires skills 9

Passionate about the sport 6

Jogging/Running* 19

Walking for health 16

Swimming 10

Badminton 8

Football / Soccer 7

Other workout 6

Bicycle Touring 5

Basketball 4

Yoga 3

Dance Sports 2

Maintains health 43

For physical development 16

Promotes bonding 13

Improves appearance 12

Fun to do in a group 12

Relaxing to the mind and body 11

Convenient facilities 9

Easy, safe, comfortable to do 8

Passionate about the sport 7

Challenging / Requires skills 7

General liking of the activity 5

Good for mental development 5

* Outdoor and not on Treadmill** Other workout or exercises with equipment in Gym / Home Gym / Indoor or Outdoor Fitness Corner

Walking for health 33

Jogging / Running* 16

Other workout** 8

Bicycle Touring 6

Calisthenics 4

Swimming 4

Badminton 3

Basketball 3

Football / Soccer 3

Treadmill 3

Maintains health 47

For physical development 15

Convenient facilities 13

Improves appearance 12

Easy, safe, comfortable to do 12

Relaxing to mind and body 11

Convenient to organize 9

Promotes bonding 9

Fun to do in a group 7

Good for mental development 9

General liking of the activity 5

Challenging / Requires skills 5

The participation frequency segments appear to be defined by the activities they enjoy most and what motivates

them. The Irregular and Regular prefer team or facility-dependent activities while the Frequent opt for convenience.

Page 22: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Teens (13-19 Y.O.) Young Adults (20-39 Y.O.) M.A. Adults (40-59 Y.O.) Seniors (60+)

Siz

e 335,655 (10% contribution to 13+

y.o. population)

1,123,893 (34% contribution to 13+ y.o.

population)

1,228,451 (37% contribution to 13+ y.o.

population)

663,103 (20% contribution 13+ y.o.

population)

Ho

use

ho

ldIn

co

me

Not Applicable (More than half were unable to provide a response)

Sp

ort

s P

art

icip

atio

nR

ate

Ba

se:

All

Re

spo

nd

en

ts

Top

Sp

ort

s C

ate

go

rie

sB

ase

:P

ast

4 W

ee

ks

Pa

rtic

ipa

nts

Residents Profiling by Life Stage

Ball Sports 46

Jogging/Running* 26

Racket Sports 21

Water Sports 15

Cardio Exercise/Workout 15

Target Sports 10

Wheel Sports 7

Walking for health 6

Combat Sports 4

Winter Sports 2

Jogging/Running* 36

Water Sports 19

Cardio Exercise/Workout 19

Ball Sports 17

Walking for health 13

Racket Sports 11

Wheel Sports 10

Target Sports 6

Mind-body Exercises 6

Combat Sports 2

Walking for health 35

Jogging/Running* 28

Cardio Exercise/Workout 19

Water Sports 13

Wheel Sports 11

Racket Sports 8

Mind-body Exercises 6

Ball Sports 4

Target Sports 2

Combat Sports 1

Walking for health 57

Cardio Exercise/Workout 22

Jogging/Running* 11

Mind-body Exercises 7

Wheel Sports 5

Water Sports 2

Target Sports 2

Racket Sports 2

Combat Sports 1

Ball Sports 0.5

* Outdoor and not on Treadmill; includes Athletics and Triathlon, Decathlon, etc.

99

11

45

27 25

12

1133

1934

97

26

2437

5214

41

Participated in past year

but not in past 4 weeksNot participated in

past year

Participated in past 4 weeks

7252 50

56

Less than 3,000 9

3,000 – 6,999 33

7,000+ 28

Refused/Don’t Know 29

Less than 3,000 20

3,000 – 6,999 35

7,000+ 18

Refused/Don’t Know 28

Less than 3,000 34

3,000 – 6,999 16

7,000+ 6

Refused/Don’t Know 44

Younger generation do more Team Sports, especially Ball Sports, while the older prefer Physical Exercise,mainly Walking for health.

Page 23: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Teens (13-19 Y.O.) Young Adults (20-39 Y.O.) M.A. Adults (40-59 Y.O.) Seniors (60+)

Mo

st E

njo

ya

ble

Sp

ort

sW

ha

tM

ak

es

Sp

ort

s En

joy

ab

le

Basketball 13

Football / Soccer 12

Badminton 12

Jogging/Running* 10

Swimming 7

Bicycle Touring 4

Other workout** 4

Netball 3

Dance Sports 3

Floorball 3

Jogging/Running* 21

Swimming 13

Walking for health 9

Badminton 8

Football/Soccer 7

Other workout** 7

Basketball 5

Bicycle Touring 5

Yoga 4

Dance Sports 2

Walking for health 28

Jogging/Running* 19

Swimming 9

Bicycle Touring 8

Other workout** 6

Badminton 5

Calisthenics 3

Treadmill 3

Football/Soccer 2

Yoga 2

Walking for health 52

Jogging/Running* 8

Other workout** 8

Calisthenics 6

Bicycle Touring 3

Qigong 3

Swimming 3

Treadmill 2

Dance Sports 2

Tai Chi 2

Maintains health 33

Fun to do in group 20

Promotes bonding 18

For physical development 17

Challenging/Requires skills 15

Improves appearance 14

Passionate about sport 12

Easy, safe, comfortable 8

General liking of activity 8

Convenient to organize 8

Convenient facilities 7

Relaxing to mind & body 6

* Outdoor and not on Treadmill** Other workout or exercises with equipment in Gym / Home Gym / Indoor or Outdoor Fitness Corner

Preferred Activities and Motivators

Maintains health 52

For physical development 17

Convenient facilities 13

Relaxing to mind & body 13

Easy, safe, comfortable 13

Improves appearance 11

Convenient to organize 11

For mental development 7

Promotes bonding 6

Fun to do in a group 3

Enjoy other things 3

General liking of activity 3

Maintains health 46

For physical development 13

Relaxing to mind & body 12

Convenient facilities 11

Easy, safe, comfortable 11

Improves appearance 11

Promotes bonding 9

Convenient to organize 9

Fun to do in a group 7

For mental development 5

Enjoy other things 5

General liking of activity 5

Maintains health 37

For physical development 14

Promotes bonding 14

Fun to do in a group 13

Relaxing to mind & body 12

Improves appearance 11

Convenient facilities 10

Convenient to organize 9

Easy, safe, comfortable 8

Passionate about sport 8

Challenging/Requires skills 8

General liking of the activity 6

Motivations evolve through life stages. The young look forward to reaping social benefits while the old the physical benefits.

Page 24: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Teens (13-19 Y.O.) Young Adults (20-39 Y.O.) M.A. Adults (40-59 Y.O.) Seniors (60+)

% o

fN

on

-pa

rtic

ipa

nts

in P

ast

Ye

ar

Ba

rrie

rs t

o P

art

icip

atio

n in

Pa

st Y

ea

r*Barriers to Participation in Past Year

7

10

6

12

6

32

7

55

32

Lack of time: Because of work

Not interested in sports

Lack of time: Need to care for family

Lack of time: Due to other activities**

Long-term physical disability

Lack of sport partner/companion

Short-term personal injury or illness

25

1211

33

1934

97

26

24 37

5214

419

9

11

45

27

Lack of facilities nearby

Lack of money for sports activities

4

7

4

10

5

19

29

47

61

Lack of time: Because of work

Not interested in sports

Lack of time: Need to care for family

Lack of time: Due to other activities**

Long-term physical disability

Lack of sport partner/companion

Short-term personal injury or illness

Lack of facilities nearby

Lack of money for sports activities

5

10

9

11

13

20

23

47

59

Lack of time: Because of work

Not interested in sports

Lack of time: Need to care for family

Lack of time: Due to other activities**

Long-term physical disability

Lack of sport partner/companion

Short-term personal injury or illness

Lack of facilities nearby

Lack of money for sports activities

6

9

14

10

33

15

18

49

29

Lack of time: Because of work

Not interested in sports

Lack of time: Need to care for family

Lack of time: Due to other activities**

Long-term physical disability

Lack of sport partner/companion

Short-term personal injury or illness

Lack of facilities nearby

Lack of money for sports activities

* Reasons for not participating in past year (To a large extent or to some extent) **Lack of time: Because of other non-sports recreational activities

Across life stages, non-participation is either due to lack of time or the lack of interest in sports, or both. In addition, some Teens are busy with other non-sport activities while the Seniors are hindered by a long-term physical disability. Among young and middle-aged adults, it is the added responsibility at home (on top of work).

Note: There is a further need for research, particularly qualitative, to better understand and address the root cause for the lack of interest in sports plus determine the best course of action or programs that will be relevant to those who lack the time for sports.

Page 25: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Volunteerism

Four out of 100 residents have volunteered (not expecting any financial payment) in sport-related

activities in the past year.

Figures are in % based on all participants (7,602)

Coached an individual or team(s) in a sport or recreational physical activity 0.5

Refereed, umpired, or officiated at a sports match or competition 0.4

Performed an administrative or organizational role for a sports club, organization, or event (e.g. chair, secretary, fixture secretary, committee member, club captain, event organizer, etc.)

1.1

Raised funds for a sports club or sports organization / Made a financial donation or contribution to a sports-related charitable cause

0.4

Provided transport which helped children or adults take part in sport (other than family members) 0.2

Provided any practical help for a sport or recreation physical activity, such as stewarding; helping with refreshments; helping with sports kit or equipment, or first aid, etc. without being a member of

the event organizer1.5

I have not participated in any volunteer activities / I have not volunteered in any sporting activity 96.3

Page 26: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Spectatorship*

1

2

4

9

41

55

Not watched any sports event in the past year

Watched a sports event on TV

Watched a sports event online (e.g. YouTube, website, etc.)

Attended a ticketed sports event held in Singapore

Attended a non-ticketed sports event held in Singapore

Attended a sports event outside Singapore

Half of residents have not watched a sports event in the past year. Among those who

did, majority have done so on TV (and/or online), of which Football and Swimming are

the most watched sports.

Figures are in % based on all respondents (1,402)*Tracked starting November 2015

SPORTS WATCHED ON

TV/ONLINE(n=600)

Football / Soccer 43

Swimming 35

Badminton 19

Table Tennis 15

Basketball 10

Tennis / Mini-Tennis 6

Track and Field Athletics 3

Boxing 3

Cricket 3

Volleyball 3

SPORTS WATCHED AT

VENUE (n=85)small base

Football / Soccer 37

Badminton 16

Basketball 13

Swimming 12

Tennis / Mini-Tennis 9

Volleyball 6

Netball 5

Table Tennis 5

Golf 5

Floorball 4

Page 27: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Club Membership and Usage of Facilities

1

1

9

11

11

16

64

Not a member of any club in the past year

ActiveSG

NTUC (U Club)

SAFRA

Community Club

Civil Service Club

Health/Fitness Club

ActiveSG leads in terms of membership and usage in the past year. However, there is much room to grow,

as most residents are not member of any club or organizations with sports facilities/programs. Moreover,

about 4 in 10 have not heard of ActiveSG yet.

Figures are in % based on all respondents (7,602)

1

1

3

6

9

14

73

Not used any club facilities or

participated in club programs

ActiveSG

SAFRA

Community Club

NTUC (U Club)

Health/Fitness Club

Country Club

Caveat: For Sports Index, only one respondent is randomly selected from a household. So if club membership/usage typically involves a family unit (e.g. parents with kids), the Sports Index results will reflect lower absolute figures (out of the 13+ year old Singapore resident population)

ActiveSG Awareness Level

Not heard of it (41)

Heard of it but know nothing

about it (17)

Heard of it and know

something about it (33)

Heard of it and know it well (9)

Page 28: Sports Index Participation Trends 2015 · Regular+ Participation Rate (1) Bi-monthly 57 51 By Gender 61 53 51 49 58 By Region Chinese Malay Indian Others By Race 54 48 60 59 53 57

Conclusion:

54% of Singaporeans participate in sports regularly (≥ 1x wk). Not surprising, participation improves with better economic status, household income, and dwelling type.

The more popular sports tend to be simple activities that participants can benefit for health reasons. The activities that are participated tend to be similar to the list of activities they enjoy.

However, the types of sporting activities participated differ by the different age segments.

The main factors inhibiting sports participation tend to be the lack of time or interest rather than accessibility issues.

The other means of sports engagement such as on-site sport spectatorship and volunteerism is not as high as sports participation.

However, the survey indicates that more than three quarter of Adult Singaporeans agree that sports is able to strengthen bonding within the community.

Full-time employees represent almost half of the 13+ year old population, out of which majority are married with kids, the segment with lowest participation rate among the employed (at 49%).

Student

14

Homemaker

17

Retired

11

Others

11Married with

kids

29

Others

18

Full-time

Employees

47