nature and scope of strategy points:1strategic issues warrant top mgt decisions. 2. st issues involve the allocation of large amt and resoruces3. st issues are likely to have impact on the long term prosperity of the firm 4.st iss are future oriented5. have consequences of multi bussiness6. warrant due weightage to the firm external evnrtment7.it is a process8.it streeses both efficiency and effiectiveness.

LIST OF CONTENTS

S.NO.CHAPTER

NO.TITLE Page .No.

1 CHAPTER.1 SPORTS GOODS INDUSTRY IN INDIA….

2 (A) HISTORY

3 (A.2)STEPS TOWARDS DEVELOPMENT FOR SPORTS

EQUIPMENT INDUSTRIES

3 (A.3) PRESENT SITUATION

4 (A.4) ABOUT SPORTS GOODS FOUNDATION OF INDIA

(SGFI)

5 (B) ABOUT JALANDHAR

6 (B.1) SPORTS GOODS INDUSTRY OF JALANDHAR

7 (C) EXPORT OF SPORTS GOODS

8

9 (F)

10 CHAPTER.2

11 CHAPTER.3

12 (A)

13 (B)

14 (C)

15 (D)

16 (E)

17 (F)

18 (G)

19 (H)

20 CHAPTER.4 REVIEW OF LITERATURE

21 SWOT ANALSIS

22

23 (A)

24 (B)

25 (C)

26 CHAPTER.6 CONCLUSION &SUGGESTIONS

27 (A) CONCLUSION

28 (B) SUGGESTIONS

29 BIBLIOGRAPHY

30 ANNEXURE’S

SPORTS GOODS INDUSTRY IN INDIA………

HISTORYSports goods and accessories are more than mere products, they are the passion with players, the

valuables that players crave for, putting all their efforts to win and display their performance.

The Indian sports goods industry is growing by leaps and bounds and has demonstrated positive

growth indicators in the years to come. Sporting Goods industry in India, which is now one

hundred and sixteen years old is spread over the length and breadth of the country. There are

major manufacturing concentrations in and around Jalandhar, Delhi, Agra, Moradabad, Mumbai,

Kolkata and Chennai. The Indian sports goods industry has expanded to include the areas of

Meerut, (Uttar Pradesh) and gurgaon and Haryana.

Indian sports goods industry is a major exporter of sports goods to foreign countries. The Indian

sports goods industry is mainly scattered across the regions of Jalandhar and Meerut. Indian

sports goods manufacturing industry has been credited for providing large scale employment

opportunities to the weaker sections of the society. Get information on the major suppliers and

exporters of sports goods in India by browsing this dedicated section on sports goods companies.

The sports goods industry of India has its roots in Sialkot, Pakistan. When India was partitioned

in 1947, many of Sialkot's skilled Hindu craftsmen migrated across the border into Punjab,

settling in Jalandhar, where the Indian sports goods industry is now based. The Indian sports

goods industry has expanded to include the areas of Meerut, (Uttar Pradesh) and Gurgaon,

(Haryana). Most of India's sports goods are exported to the United Kingdom, The United States

of America, Germany, France and Australia. The industry is mainly concentrated in Jalandhar

and Meerut.

The sports goods industry in India has witnessed a phenomenal growth over the past five decades

and now occupies a place of prominence in the Indian economy in view of its massive potential

for employment, growth and export. There has been an increasing emphasis on its planned

development, aimed at optimal utilization of resources for maximizing the returns, particularly

from exports.

The Indian sports goods industry manufactures 318 items. However, major items that are

exported are inflatable balls, hockey sticks and balls, cricket bats and balls, boxing equipment,

fishing equipment, indoor games like carrom and chess boards and different kinds of protective

equipment. The Indian sports goods industry is a highly labour intensive industry which provides

employment to the weaker sections of society and also employs a large number of women.

Sports goods and accessories are more than mere products, they are the passion with players, the

valuables that players crave for, putting all their efforts to win and display their performance.

The market is growing at 20-25 % a year. Seventy-eight per cent of the Indian sports goods

market exists in the top 784 urban centers’. A- and B-type cities (the top 119 cities) together

contribute 51 per cent of the total sports goods market. Most consumers (62 per cent) prefer to

buy sports goods from specialized sports goods retailers located in the nearest market.

STEPS TOWARDS DEVELOPMENT FOR SPORTS

EQUIPMENT INDUSTRIES

Some of the important stepping stones that have carried forward the sports goods manufacturing

Industry in India is a highly innovative approach to production combines with a sense of social

Responsibility in the larger interest of the society. This segment in the Indian manufacturing

arena has thoroughly dedicated itself to rise up to the future demand by evolving new products

that are demanded by newly emerging markets. The principal factor that has boosted up the

growth of a large number of small scale sports goods manufacturing units in the country are the

liberalized industrial policies of the government that have helped them to actualize the goals set

forth by the Indian government.

The Indian sports goods manufacturing industry is keenly looking forward to joint ventures and

technical collaborations with suitable firms especially with a considerable degree of buy back

arrangements, since the sports equipments manufactured in the country enjoy an immense export

potential. In fact there already there are several manufacturing-cum-marketing collaborations in

the arena that have matured to yield desired fruits across certain non-traditional disciplines. A

number of others are now taking shape with the help and support rendered by some of the

renowned leaders in the sports world.

PRESENT SITUATION

Sporting Goods industry in India, which is now one hundred and sixteen years old is spread over

the length and breadth of the country. There are major manufacturing concentrations in and

around Jalandhar, Delhi, Agra, Moradabad, Mumbai, Kolkata and Chennai. The Indian sports

goods industry has expanded to include the areas of Meerut, (Uttar Pradesh) and Gurgaon,

(Haryana).

India's Sports Goods Industry, which is centered largely

Meerut

Jalandhar

They exports sporting goods and equipment worth more than Rs 200 crores. Major export items

include football and cricket gear, and athletic equipment. Both these cities together claim around

75% to 80 % of the total domestic production with more than 3000 manufacturing units,

including around 130 exporters. The sports goods industry of Jalandhar is widely known for the

production of quality sports goods in Asia.

Most of India's sports goods are exported to the United Kingdom, The United States of America,

Germany, France and Australia. There are around 400 registered sports goods exporters with the

Sports Goods Export Promotion Council (SGEPC) alone

ABOUT SPORTS GOODS FOUNDATION OF INDIA (SGFI)

 Twenty five exporters of sports goods joined hands together voluntarily and created the Sports

Goods Foundation of India (SGFI) in 1998. Registered under Societies Registration Act XXI of

1860 vide Registration No. 1681 of 1998-99 Dated 25th January 1999 as an NGO. It is a non-

profit making organization committed to the prevention and rehabilitation of child labour in the

sporting goods industry.

 

SGFI is an ISO 9001: 2000 certified organization by SGS India Pvt. Ltd. Vide certificate number

SG05/0280.

 

Today SGFI membership consists of 32 manufacturers & exporters of

footballs/volleyballs/rugby. These members are responsible for appox. 95% of the total exports

of these inflatable balls. All members of SGFI are voluntarily contributing a fixed percentage of

their exports of inflatable balls every month for this noble cause.

 

Vision: To foster and energize social responsibility initiatives of the Indian Sporting Goods

Industry.

         

OBJECTIVES

Ø To prevent and progressively eliminate child labour in the manufacture or stitching of Soccer

balls.

Ø To facilitate an attitudinal change in the community as well as the worker’s families regarding

the importance of education and evils of child labour.

Ø to promote education in the inflatable balls stitching community.

 

In order that the above objectives are achieved in a time bound manner, it was decided to involve

other technical support and donor organizations as partners of the foundation.

ABOUT JALANDHAR

It is the oldest city in Punjab situated at a distance of about 84 kms southeast of Amritsar on the

G.T road going to Calcutta. Jalandhar is India's foremost producer of sports goods. Its steel and

iron re-rolling mills, rubber goods, electric goods, automobile parts, and sewing machine

factories and handloom products are also very famous. Today, it is a major rail and road junction

and an army cantonment. This city has twelve kots and twelve gates. It is one of the biggest

center of the vernacular press in India, most of the vernacular papers, magazines in Hindi,

Punjabi and Urdu are published here. Jalandhar is famous for export of quality sports goods all

over the world. It is a town of great antiquity which has become a highly industrialized center of

commercial activity.

The monuments in and around the city include 800 years old Imam Nasir Mosque, Devi Talab

Mandir and two century old Jama Masjid. Jalandhar is the 'sports city of India' as it has not only

finest sport industry but also a large number of sportsmen. In fact, 12 of India's greatest hockey

players have come from a single village, Sansarpur, in Jalandhar city. Jalandhar has very alive

atmosphere, something that is typical to the whole of Punjab. Initially, a college for women viz.

Kanya Maha Vidyalaya was established in March 1921. There is also a college for Teacher

Training and a college of Sports. The railway line from Beas to Jalandhar was opened in 1869

and was completed up to Phillour by the next year. The Doab was linked to the rest of the Punjab

by the railway bridges, constructed over the Beas in 1869 and over the Sutlej in 1870.

Industry Jalandhar has the nucleus of sports goods industry in Punjab and has about 90% of the

total sports goods units of the State. The product manufactured relates to all traditional products

like foot-ball, cricket bats, hockey and cricket balls, hockey sticks, tennis badminton and squash

rackets, balls, soft leather goods, shuttle cocks etc. This industry being labour intensive despite

inadequate capital and technology, has reached a stage where it is reckoned as a major cottage

industry providing direct employment to about 10000 workers.

SPORTS GOODS INDUSTRY OF JALANDHAR

Industry Jalandhar has the nucleus of sports goods industry in Punjab and has about 90% of the

total sports goods units of the State. The product manufactured relates to all traditional products

like foot-ball, cricket bats, hockey and cricket balls, hockey sticks, tennis badminton and squash

rackets, balls, soft leather goods, shuttle cocks etc. This industry being labour intensive despite

inadequate capital and technology, has reached a stage where it is reckoned as a major cottage

industry providing direct employment to about 10000 workers

Jalandhar acquired importance during the Mughal period. Twelve Muslim bastis (clusters of

houses) came into existence including Basti Danishmanda, Basti Guzan and Basti Nau, which

are now dominant centres of the sports goods industry. Basti Nau has one of the biggest sports

goods markets as well.

Jalandhar ranks second in India in the rate of urbanisation and have the highest density of

population at 598 persons per square km, as per the 1991 census. The reason for this is growing

industrialization. Industrial production of sports goods began on a small scale during the late

forties. Over the years, the sports goods industry has grown at an impressive rate and of late

Indian sports goods are also exported to different countries. Rough estimates suggest that today

Jalandhar has more than one hundred major industries and about 20,000 small-scale industries

with a most conservative estimate of an annual turnover of approximately Rs 450 crores.

In Jalandhar, about 60 per cent of the sports goods that are manufactured comprise of different

kinds of inflatable balls. Besides inflatable balls, the other sports goods that are largely

manufactured are badminton racquets and shuttle cocks, cricket bats and balls, different kinds of

gloves and protective equipment.

In Jalandhar, three kinds of establishments are usually found:

Big establishments: These are generally geared to exports besides catering to the

domestic market.

Small establishments: These usually manufacture sports goods for the domestic market.

Both the big establishments as well as the small establishments are registered either under

the Factories Act, 1948, or under the Shops and Establishment Act of the state of Punjab.

The unregistered units: These are found particularly in the urban pockets of Jalandhar.

These units are mostly small home-based units which are usually run by the family

members, but at times with the help of a couple of hired employees. These units do not

have a direct access to market. It has been seen that many a times when the big

establishments - especially exporters - are not able to cope with large orders from their

foreign clients, distribute a share of the production to these small unregistered, home-

based units.

In Jalandhar, about 60 per cent of the manufactured sports goods comprise of different kinds of

inflatable balls. Besides these, the other sports goods that are largely manufactured are

badminton racquets and shuttle cocks, cricket bats and balls, different kinds of gloves and

protective equipment. In Jalandhar, various establishments are engaged in the manufacture of

sports goods for the domestic market.

Main Sporting Goods

Inflatable Balls

Badminton racquets

Shuttle Cocks

Cricket Bats

Cricket Balls

Gloves

Protective Gear/ equipment.

EXPORT OF SPORTS GOODS

Export orders for fitness and sports goods have gone down by over 30% in the last two months.

Furthermore, increasing cancellation of orders by importers has dealt a severe blow to the sports

goods sector. Besides reduction in export revenues, small scale producers have also witnessed a

sharp fall in domestic sales during the Christmas period, which is considered to be the peak

season for sales. Cancellation of shipments by importers and lack of aid from the government

have left the industry in a dire state. Given the poor market conditions, many of the small scale

sports goods Manufacturers and exporting units in and around Jalandhar and Meerut have closed

down.

Most of India's sports goods are exported to the United Kingdom, The United States of America,

Germany, France and Australia. Rough estimates suggest that today Jalandhar has more than one

hundred major industries and about 20,000 small-scale industries with a most conservative

estimate of an annual turnover of approximately Rs 450 crores. The industry is mainly

concentrated in Jalandhar and Meerut. The Indian sports goods industry manufactures 318 items.

The Indian sports goods industry is a highly labour intensive industry which provides

employment to the weaker sections of society and also employs a large number of women. The

sports goods industry in India has witnessed a phenomenal growth over the past five decades and

now occupies a place of prominence in the Indian economy in view of its massive potential for

employment, growth and export.

The sports goods industry has already suffered losses worth Rs 450 million in the last two

months. If the prevailing market conditions persist for a few more weeks, over 50,000 workers

are likely to lose their jobs. The tough economic scenario has also prompted small scale investors

in the sector to tighten their purse strings and wait and watch till the market picks up. To cope

with the current situation, sports goods exporters are planning to present their demands before

the government hoping that they would receive some concessions.

OBJECTIVE OF THE PROJECT

To know the export level of sports good from jalandhar region.

To indentify, analyze and suggest measures to remove the difficulties which

industry/enterprises are facing regarding export.

To suggest measures to increase level of exports & profits.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. The research

methodology includes the various methods and techniques for conducting a research. “Marketing

research is the systematic design, collection, analysis and reporting of data and finding relevant

solution to a specific marketing situation or problem”. D.SlesingerandM.Stephenson in the

encyclopedia of social sciences define research as “the manipulation of things, concepts or

symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that

knowledge aids in construtionofthrorry or in the practice of an art”.

DATA COLLECTION:

This information needed for finding te results of the objectives made is been collected by using

two source of data collection

PRIMARY DATA

The survey research is been used for collecting the primary data with the help of questionnaire

which were filled by the sports industries.

SECONDRY DATA

The secondary data consist of information that already exists somewhere having been collected

for some other purpose. The secondary information in this case is being collected by the

magazine, newspaper, researcher done by the other researcher etc.

RESEARCH DESIGN

Descriptive research design is used for finding the result and kept on mind while preparing the

questionnaire and selecting the type of information needed.

SAMPLE SIZE

The number of respondent is:

SAMPLE TECHNIQUE

Convenient sampling technique is used for selecting the respondent

AREA OF SURVEY

Jalandhar sports market…