sports drinks consumption volume and growth forecast to 2021 east europe
TRANSCRIPT
SPORTS DRINKS CONSUMPTION VOLUME AND GROWTH FORECAST TO
2021-EAST EUROPE
Ken Research Pvt. Ltd.
From the figure, it is clear that the health and wellness trend in Eastern Europe is growing fast.
This trend is further supported by the economic outlook of Eastern Europe, which shows stable and solid growth overall.
In recent months economic conditions have started to improve with GDP picking up and consumer average incomes again on the rise, all aiding the increase in nectar consumption. New product development is also an important driver which has led to more exciting growth prospects for sports/energy drinks sectors.
KEY FACTORS DRIVING GROWTH IN EASTERN EUROPEAN NECTAR MARKET
Ken Research Pvt. Ltd.
Ken Research Pvt. Ltd.
Consumers’ heightened awareness of artificial flavors and colorings has been growing.
Over half (53%) of German consumers say that they would like to see a wider variety of energy drinks made with natural flavours and colourings, while four in 10 (41%) say they are willing to pay more for varieties containing only natural energy boosters.
In other European markets the situation is similar, with 54% of Italian and Spanish consumers and 61% of Polish consumers agreeing that they would like to see more energy drinks with natural ingredients.
Rising Health Awareness and bent towards
regular exercising.
More consciousness
towards physical
appearance and body weight and shape.
Rising global obesity
concerns leading to
consumption of sports energy
drinks.
Ken Research Pvt. Ltd.
KEY FACTORS DRIVING GROWTH IN EASTERN EUROPEAN SPORTS DRINKS MARKET
Ken Research Pvt. Ltd.
THREATS
OPPORTUNITIES
WEAKNESSES
STRENGHTS
o Uncertain economic conditions in the EU.
o The new regulations that require products to have limited sugar content.
o From juices and other more organic products such as birch water and birch juice.
o The ‘sugar wars’ started by activists who claim energy drinks are not healthy as the manufacturers claim.
o Increasing awareness about health risks and bent towards exercising
o Stable economic forecasts of the region specially economies such as Poland
o Large untapped market still to be penetrated.
o Consumer demand for more regional variants of energy rinks is high.
o Innovation in terms of packaging and retailing
SCOPE OF THE REPORT
Key insights into the operating environment for the sports drinks market in Eastern Europe.
Historic and forecast consumption values for sports drinks covering 2010-2014 2015 provisional data and forecasts for 2016- 2021.
Historic and forecast market value by product category across the sports drinks industry for the period 2010 through to 2021
Considering the macroeconomic scenario and its population composition, this segment undeniably promises well anchored, structured and
withstanding growth prospects till 2021.
Ken Research Pvt. Ltd.
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https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/sports drinks-consumption/32030-11.html
Ankur Gupta, Head Marketing & Communications, Ken ResearchEmail id: [email protected] No: +91-124-4230204
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