sports complex at shadow creek ranch sponsorship opportunity

14
LEARN. PLAY. GROW. More than 500,000 lives a year are positively impacted by City of Pearland Parks & Recreation. Adding Qualityto Life Sports Complex at Shadow Creek Ranch Sponsorship Opportunity

Upload: others

Post on 07-Apr-2022

0 views

Category:

Documents


0 download

TRANSCRIPT

LEARN. PLAY. GROW.LEARN. PLAY. GROW.

More than 500,000 lives a year are positively impacted by City of Pearland Parks & Recreation. Adding “Quality” to Life

Sports Complex at Shadow Creek Ranch Sponsorship Opportunity

The Forever Parks Foundation is an enthusiastic advocate for the Pearland Parks & Recreation Department committed to encouraging and mobilizing philanthropic support from across the community and beyond.

VisionTo be the leader in providing quality services that connect the community through people, parks and programs.

Why partner with us? The citizens of Pearland have a great deal of pride in their city. With a thriving local park system that provides residents with the ability to enjoy an active outdoor lifestyle, the City has a lot to offer both children and adults. Pearland Parks & Recreation is dedicated to providing quality facilities, programs, events and services by being responsive to community needs, accountable and trustworthy. Because the department adheres to high standards through the delivery of excellent customer service, quality parks, facilities, programs and events, residents have come to depend on Pearland Parks & Recreation. What better time to tap into the emotion of our community participants to make a positive impression with your company?

Pearland is the 15th fastest growing city in the United States, the fastest growing city in the Greater Houston Area.

• The current population is 144,100.

• More than 48% of Pearland’s residents have a bachelor’s degree or higher. With a highly educated workforce and a median age of 35 Pearland is primed to become Houston’s next employment center. (2015 US Census/American Community Survey)

According to the 2015 Census• The median household income is $97,209, 74.6% greater than the Texas average.

According to 2015 HAR/MLS • The average home sale price is 259,400.

According to the 2015 Citizen Survey • 85% of residents feel as though their quality of life in their neighborhood and in Pearland is excellent or good.

Look no Further! Don’t miss this unique opportunity for your brand to be positively associated with Pearland’s premier athletic facility.

Mission Statement

Sports Complex at Shadow Creek Ranch

Recreation is a very important factor in the growth and economic development of the City of Pearland. Sports Complex at Shadow Creek Ranch will expand athletic and exercise opportunities for Pearland residents and will provide much needed field space for local softball, baseball, lacrosse and other sports organizations to host practices and games.

The addition of the fields will also provide an opportunity for Pearland to host regional, state-wide and national athletic contests and tournaments in a variety of sports.

• A community-funded project with public support

• Convenient location and ease of accessibility• Premier sports and recreational facility with

first-class amenities

• Generous attendance capacity• Capacity to host multiple tournaments/events

simultaneously• Effective Marketing and PR

Building began in Fall 2014, and is scheduled to open for play in Spring 2017.

4 Softball Fields• Youth• Adult• Fast-Pitch• Pearland Girls Softball Association

4 Baseball Fields• Youth• Pearland Little League• I9 Sports

Turf• Native Species

• Low moisture

Playground• 2,360 sq. ft. play space• Designed for ages 2-12• Non-traditional play structures• Environmentally friendly design

Amphitheater• Ceremonies• Athletic Events• Corporate Events

Pavilion • Concession stand• Picnic seating• Restrooms

The state-of-the-art facility will include: Facility Details

Projected Attendance: 170,000 annually

Tournaments: 15 + Tournaments annually

Monthly Usage• Softball team games and practices• Baseball team games and practices• League Play• Exercise• Play & Relaxation• Tournaments

Keep your company in the company of success

City of Pearland website (pearlandtx.gov)

• More than 2.4 million homepage views in 2016

Pearland Parks & Recreation website (pearlandparks.com)

• 17,000+ monthly page views• Search engine optimized• Calendar of events• E-newsletter (Rec Report)• Photo gallery

Social Media• Facebook - monthly reach 30,000• YouTube• Twitter - 5,000+ followers• Instagram

Email blasts • 17,000 + contacts

Traditional marketing materials such as brochures and print advertisements will promote the Shadow Creek Ranch Sports Complex by showcasing its facilities and amenities, and portraying it as the premier multi-purpose sporting and recreational facility in Pearland.

In addition to traditional marketing and advertising, Sports Complex at Shadow Creek Ranch will be promoted via:

Don’t read the headlines. Be the headline.

Sponsorship BenefitsSponsorship of Sports Complex at Shadow Creek Ranch is an exceptional promotional opportunity for local businesses. By becoming a corporate sponsor of Sports Complex at Shadow Creek Ranch, you provide meaningful support for youth in our area by offsetting the costs associated with the maintenance and upkeep of this important public facility, while demonstrating a commitment to community involvement.

The City of Pearland offers a unique opportunity for civic-minded local businesses such as yours to give back to the community and reach portions of the citizenry you may not usually have access to. Sponsors have a guaranteed audience of thousands of athletic-minded youth, their coaches, families and friends, resulting in increased visibility, top-of-mind awareness and new customers.

As a sponsor of the Sports Complex at Shadow Creek Ranch you will:• Heighten brand visibility• Generate awareness with on-site displays of your product/service• Enhance your corporate image and raise your community profile• Capitalize on our Web site presence (hundreds of thousands of hits per year)

Sponsorship Benefits• Sponsor has presenting naming rights of the entire complex

- Company ABC Sports Complex at Shadow Creek Ranch

• Sponsor name prominently displayed at the facility entrance

• Sponsor signage displayed on sidewalk light poles

• Category Exclusivity

Media and Collateral Mention• Sponsor name on all tournament schedules and literature • Integration as naming partner on all materials printed or electronic, related to Sports Complex

• Recognition in Pearland in Motion

- Published three times annually

- Pearland’s guide to Park & Recreation facilities, programs, and events

- 12K views annually - 6K print copies distributed

• Integration as naming partner on pearlandparks.com

• Dedication to sponsor on the Sports Complex webpage

Facility Naming RightsDuration: Ten Years Availability: One

Continued on next page

Facility Naming Rights (continued)Duration: Ten Years Availability: One

Citywide and Regional Exposure and Support• Public relations exposure of the partnership

• Press conference with appearance from Director of Parks & Recreation, Pearland Mayor and your company’s representatives.

• Consistent print and spoken reverence to YOUR Company’s Sports Complex at Shadow Creek Ranch in all materials referencing the facility Hospitality

• Private use of the pavilion, amphitheater two (2) times annually with rental fee waived

Annual marketing/media value of partnership

$265,000

Annual Investment: $100,000 per year for 10 years

Investment

Sponsorship Benefits• Sponsor has presenting naming rights of the Playground, Pavilion, and Amphitheater

- Company ABC Playground - Company ABC Pavilion - Company ABC Amphitheater

• Sponsor signage displayed on playground signage• Sponsor signage displayed at pavilion/ amphitheater• Category Exclusivity

Media and Collateral Mention• Name on literature that features the playground facilities• Name on literature that features the pavilion• Name on all materials printed or electronic, related to events taking place at the amphitheater• Recognition in Pearland in Motion

- Published three times annually

- Pearland’s guide to Park & Recreation facilities, programs, and events - 12K views annually - 6K print copies distributed

• Integration as naming partner on pearlandparks.com

Duration: Ten Years Availability: One

Naming rights for the Playground, Pavilion, and Amphitheater

Continued on next page

Citywide and Regional Exposure and Support• Public relations exposure of the partnership• Press conference with appearance from Director of Parks & Recreation, Pearland Mayor and your company’s representatives• Consistent print and spoken reverence to YOUR COMPANY in the Playground, Pavilion and Amphitheater at the Sports Complex at Shadow Creek Ranch in all materials referencing the facilities

Hospitality• Private use of the pavilion, amphitheater and playground two (2) times annually with rental fee waived

Naming rights for the Playground, Pavilion, and Amphitheater

Duration: Ten Years Availability: One

Naming rights for the Playground, Pavilion, and Amphitheater (continued)

Annual marketing/media value of partnership

$73,000

Annual Investment: $25,000 per year for 10 years

Investment

Sponsorship Benefits• Sponsor has naming rights to concession stand• Sponsor name displayed at concession stand• Product exclusivity in concession stand • Category exclusivity

Media and Collateral Mention• Recognition in Pearland in Motion- Published three times annually- Pearland’s guide to Park & Recreation facilities, programs, and events- 12K views annually - 6K print copies distributed• Integration as beverage sponsor on pearlandparks.com

Citywide and Regional Exposure and Support• Public relations exposure of the partnership• Press conference with appearance from Director of Parks & Recreation, Pearland Mayor and your company’s representatives.

Non-Alcoholic Beverage SponsorDuration: Five yearsAvailability: One

Annual marketing/media value of partnership

$45,000

Annual Investment: $15,000 per year for 5 years

Investment

TRIN

ITY

BAY

DRIV

E

SHADOW CREEK RANCHDEVELOPMENT

COMPANY LIMITEDPARTNERSHIPTRACT No. 130.034 ACRE

DOC. No. 2006089735B.C.O.R.

RESIDUE OF A 99.6852-ACRE TRACTPEARLAND INVESTMENTS LIMITED

PARTNERSHIPDOC. No. 99-015973, B.C.O.R.

DOC. No. 1999028625, F.B.C.O.P.R.H.C.C.F. No. T649550, O.P.R.R.P.H.C.

KIN

GS

LEY

DR

IVE

(100

' R.O

.W.)

(DO

C. N

o. 2

0060

2147

1, B

.C.O

.R.)

SHADOW CREEK RANCH

(FM 2234)(160' R.O.W.)

VOL. 1180, PG. 385H.C.D.R.

34.6633 ACRESWITCO

CORPORATIONH.C.C.F. No.

P656769O.P.R.R.P.H.C.

SHADOW CREEK RANCHDEVELOPMENT

COMPANY LIMITEDPARTNERSHIP21.588 ACRES

DOC. No. 2007026420B.C.O.R.

CLEAR CREEK

(Adult Softball)FIELD #4

300'

(Adult Softball)FIELD #1

300'

(Adult Softball)FIELD #3(Adult Softball)

FIELD #2

300'

300'

Volleyball

#1

Pavillion

Play Ground

(240'x360')SOCCER #1

Amphitheater

DETENTION AREA 1

FLOODWAY LINE

F.F. = 61.0'

Possible location of fresh-water lake utilized for PhaseII detention requirements. Lake water level maintainedby possible future connection to adjacent waste-watertreatment plant. Sports complex irrigation possiblysupplied by this future system.

TOP AREA: 344,772 s.f. BOTTOM AREA: 282,266 s.f.

DETENTION AREA 2TOP AREA: 50,225 s.f.

BOTTOM AREA: 38,333 s.f.

WALKING TRAIL

Picnic Area

Building F.F. = 61.0'Maintenance

DETENTION AREA 4TOP AREA: 40,414 s.f.

BOTTOM AREA: 20,726 s.f.

#2 #3

(Pony League)FIELD #5

265'

(Little League - Large)FIELD #8

220'

FIELD #6(Little League)FIELD #7

200'

(Little League)

200'

30' MAINTENANCE BERM

30' MAINTENANCE BERM

WALKING TRAIL

NE

W L

EFT

TU

RN

LA

NE

315'

340' (typ.)

253'

233'233'

TEMPORARY TOPSOIL STOCKPILE STORAGE AREA

565 FM 270 NorthLeague City, Tx. 77573

281.332.6680 | 281.316.6920 fax

June 10, 2013

for

SHADOW CREEK RANCH

A Proposed New Sports Complex

The City of PearlandDD1.1

www.randall-porterfield.com

13430 Northwest Freeway, Suite 1100Houston, Tx. 77040

713.462.3242 | 713.462.3262 faxwww.cobbfendley.com

SCALE: 1" = 200'-0"

Proposed Overall Site Plan

n o

r t

h

0 50 100 200 400

PARKING ANALYSIS

476 SPACES PROVIDED (INCLUDING 12 H/C SPACES)

Duration: Five years Availability: Eight

Field Naming Rights

Annual marketing/media value of partnership

$30,000

Annual Investment: $10,000 per year for 2 years

Investment

Sponsorship Benefits:• Sponsor has naming rights to the selected field• Sponsor name prominently displayed on backstop• Sponsor name to be displayed on sign in outfield• Sponsor name to be displayed on field foul posts (2)• Sponsor name to be displayed inside field dugouts (2)• Sponsor name to be displayed on sign on outside of field dug out (2)

Media and collateral mentions• Name on all materials printed or electronic, related to events taking place on the field• Sponsor name on all field schedules and literature• Sponsor name displayed on pearlandparks.com

FACILITY NAMING RIGHTS

PAVILION AMPHITHEATER PLAYGROUND

NAMING RIGHTS

NON-ALCOHOLIC BEVERAGE SPONSOR

FIELD NAMING RIGHTS

PRESENTING NAMING RIGHTS TO THE ENTIRE COMPLEX (ABC SPORTS COMPLEX AT SHADOW CREEK RANCH X

SPONSOR NAME PROMINENTLY DISPLAYED AT THE FACILITY ENTRANCE X

SPONSOR RECOGNITION DISPLAYED ON SIDEWALK LIGHT POLES X

PRESENTING NAMING RIGHTS TO THE PLAYGROUND (COMPANY ABC PLAYGROUND) X

PRESENTING NAMING RIGHTS TO THE PAVILION (COMPANY ABC PAVILION) X

PRESENTING NAMING RIGHTS TO THE AMPHITHEATER (COMPANY ABC AMPHITHEATER) X

SPONSOR RECOGNITION ON PLAYGROUND SIGNAGE X

SPONSOR RECOGNITION AT PAVILION/AMPHITHEATER X

CATEGORY EXCLUSIVITY X X X

NAMING RIGHTS TO CONCESSION STAND X

SPONSOR NAME PROMINENTLY DISPLAYED AT THE CONCESSION STAND X

PRODUCT EXCLUSIVITY IN CONCESSION STAND X

NAMING RIGHTS TO ONE (1) FIELD X

SPONSOR NAME PROMINENTLY DISPLAYED ON BACKSTOP AT SELECTED SPONSORED FIELD X

SPONSOR NAME TO BE DISPLAYED ON SIGN IN OUTFIELD X

SPONSOR NAME TO BE DISPLAYED ON FIELD FOUL POSTS (2) X

SPONSOR NAME TO BE DISPLAYED INSIDE FIELD DUGOUTS (2) X

INTEGRATION AS NAMING PARTNER ON ALL MATERIALS PRINTED OR ELECTRONIC, RELATED TO SPORT COMPLEX X

SPONSOR NAME ON ALL TOURNAMENT SCHEDULES AND LITERATURE X

SPONSOR RECOGNITION IN PEARLAND IN MOTION X X X

INTEGRATION AS NAMING PARTNER ON PEARLANDPARKS.COM X X X

SPONSOR RECOGNITION ON PEARLANDPARKS.COM X

DEDICATION TO SPONSOR ON THE SPORTS COMPLEX WEB PAGE X

SPONSOR NAME ON LITERATURE THAT FEATURES THE PLAYGROUND FACILITIES X

NAME ON LITERATURE THAT FEATURES THE PAVILION X

NAME ON ALL MATERIALS PRINTED OR ELECTRONIC, RELATED TO EVENTS TAKING PLACE AT THE AMPHITHEATER X

SPONSOR RECOGNITION ON ALL MATERIALS PRINTED OR ELECTRONIC, RELATED TO EVENTS TAKING PLACE ON THE FIELD X

SPONSOR NAME ON FIELD SCHEDULES AND LITERATURE X

PUBLIC RELATIONS EXPOSURE OF THE PARTNERSHIP X X X

PRESS CONFERENCE WITH APPEARANCE FROM THE DIRECTOR OF PARKS & RECREATION, PEARLAND MAYOR AND YOUR COMPANY'S REPRESENTATIVES

X X X

CONSISTENT PRINT AND SPOKEN REVERENCE TO YOUR COMPANY’S SPORTS COMPLEX AT SHADOW CREEK RANCH IN ALL MATERIALS REFERENCING THE FACILITY

X X

PRIVATE USE OF THE PAVILION AND AMPHITHEATER TWO (2) TIMES ANNUALLY X X

**SPONSOR WILL HAVE FIRST RIGHT TO RENEW AT THE END OF TERM. ALL BENEFITS ARE CUSTOMIZABLE TO MEET YOUR SPECIFIC NEEDS AND SUBJECT TO AVAILABILITY. THE NAMING RIGHTS FEE IS DEPENDENT ON THE FINAL BENEFITS NEGOTIATED.

THE CITY SHALL ACQUIRE, INSTALL AND MAINTAIN ALL SIGNAGE CONTEMPLATED BY THIS AGREEMENT AT THE COST OF THE SPONSOR. CITY SHALL WORK WITH SPONSOR TO ACHIEVE A DESIGN THAT IS ACCEPTABLE TO BOTH PARTIES, BUT ALL DECISIONS CONCERNING DESIGN, LAYOUT, PLACEMENT, SIZE, COLOR, AND/OR STYLE OF SPONSORSHIP SIGNAGE SHALL BE LEFT TO THE SOLE DISCRETION OF THE CITY.

youTube.com/copearland facebook.com/pearlandparks twitter.com/pearlandparksforeverparksfoundation.org

City of Pearland Pearland Parks and Recreation

4141 Bailey RoadPearland, TX 77584

Phone: 281.412.8900

pearlandtx.gov