•  This is a simple view of what real sports fans/audience is and how they visit real sports websites. Sports fans are characterized by their loyalty and and large number of repeated visits. Furthermore, real sports sites tend to deliver much higher pages-per-visit rations than those filled with general audience.

•  The main focus of the following slides is a comparison between real sports fans and general internet users (not sports fans) who are forced, or driven to visit a particular “sports” website in this particular case (gong.bg) re-directed via mail client (abv.bg).

•  This is a statistics based comparison between real sports web sites (world-wide leaders in the sports category) and gong.bg (product of NetInfo). The data is provided by Similarweb.com and is based on real traffic. Direct traffic is measurement for a real (true) sports fan behavior.

•  Sports websites taking place in this presentation: - Skysports.com - Marca.com - Lequipe.fr - Sport1.de - ESPN.com - Sportal.bg

SPORTS AUDIENCE COMPARISON  

- Gong.bg vs  

SKYSPORTS.COM  

* “Direct Traffic” indicates presence of real (true) sports audience.

MARCA.COM  

* “Direct Traffic” indicates presence of real (true) sports audience.

LEQUIPE.FR  

* “Direct Traffic” indicates presence of real (true) sports audience.

SPORT1.DE  

* “Direct Traffic” indicates presence of real (true) sports audience.

ESPN.COM  

* “Direct Traffic” indicates presence of real (true) sports audience.

SPORTAL.BG  

* “Direct Traffic” indicates presence of real (true) sports audience.

GONG.BG

* “Direct Traffic” indicates presence of real (true) sports audience. Not existent in this case. High traffic from mail client is extremely strange for a true sports web site and is in complete contrast with the previous

benchmarks.