Sports and Travel

By: Valeria Gallegos

Sports publicists use the normal tools of Public Relations such as

• Media Kits• Statistics• Interviews• Television Appearances• They distribute information

College Publicists

• Creating enthusiasm among alumni and making the school look glamorous and exciting for high-school students.

• Seek to arouse public interest in teams and players. Sell tickets to games, and publicize their corporate sponsors.

Professional Publicists

• Also promote ticket sales, teams and players, publicize their corporate sponsors.

• They also to make teams appear to be hometown representatives of civic pride, not only athletes for high salaries.

Two important Areas:

• Crisis management • Sponsorship managements

Management of sports sponsorships has become systematic and deliberate

For example: Edelman Event and Sponsorship marketing uses its “M.U.S.T.ystem” to evaluate sponsorships.

The acronym means:• Media appeal• User friendliness• Sales appeal• Thematic applications• Special event potential

Phases of travel promotion

Traditionally, the practice of travel public relations has involved three steps:

1. Stimulating the public’s desire to visit a place2. Arranging for the travelers to reach it3. Making certain that visitors are comfortable,

well treated, and entertained when they get there

Fear of terrorism

• The tragic event on September 11, in New York, Washington Dc and Pennsylvania has created an upsurge of fear and uncertainty about traveling.

• The Travel Industry Association of America estimated that there was a $43 billion lost in revenue and disappearance of 527,000 tourism- related jobs 2 months after the crisis.

Travel Business on the Internet Takes Off.

Advantages of the world Wide Web:• Discounted Internet Specials• Complete airline booking services • Easy

Appeals to Target Audiences

• Examples: Great Britain's skillfully designed publicity in the United Sates. Its basic appeal is an invitation to visit the country's historic places and pageants. They also offer:– London Theatrical tours– Golf expeditions to famous courses in Scotland– Genealogical research parties for those seeking family

root.– Tours of Cathedrals*Special Tours can also be arranged.

Packaging• Packaging- is a key word in travel

public relations. A package usually consists of a

prepaid arrangement for transportation, housing, meals, and entertainments with a professional escort to handle the details.

Several packages can be:Cruises for family reunions, or school

groups, family skiing vacations, university alumni study groups, archaeological expeditions.

Appeals To Seniors

The largest special travel audience of all is older citizens. Why:• They have time to travel• They have money to do so• Hotel, airlines offer discounts to attract them.Facts: 1. A large percentage of cruise passengers, especially on longer

trips are retirees.2. Travel promoters design trips with seniors in mind including

activities with appeal to older persons

Time of Crisis

• An example: The spate of attacks against Florida routes in the early 1990’s.

A multibillion dollars source of revenue, Florida tourism sufferance a deluge of damaging international publicity when nine foreign tourist were killed in separate incidents mostly during robberies.

To limit the damage the Florida division of Tourism sent faxes to 28,000 travel agents in North America, Europe, describing steps to help travelers.

That winter travel from Europe to Florida decreased by 50 percent.

Travel

Travel firms need to make certain that they provide equal facilities and services to all races and that their facilities are free from environmental pollution

THE END