sports 2.0 version for ie university madrid - master of sports management
DESCRIPTION
How the (mobile) web is changing the world of sports in each and every way.And how it changes that business we call sports.TRANSCRIPT
Sport in 2010Sport is social again
Gijsbregt Brouwer
IE University - Master in Sports Manamgement, 16/10/10
Gijsbregt Brouwerwww.sport28.nl
www.brightguys.nl
Sponsoring 2.0ExperiencesSports 2.0Questions
Sports 2.0Improving sports thru internet &
mobile
Sponsoring 0.0Maecenate
Sponsoring 1.0Signage boarding
Sponsoring 1.5Hospitality
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
Sponsoring 2.0Sponsoring 2.0Digital eco systemDigital eco system
Sports = experience
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
Build lasting Build lasting platformsplatforms
Social sports Matrix
Passive Active
Active Active communitycommunity
Passive Passive communitycommunity
ActiveActivetoolstools
ActiveActivetoolstools
PassivePassivetoolstools
Passive Passive toolstools
Passive Passive toolstools
Passive Passive toolstools
Active Active newsnews
Active Active newsnews
Passive Passive newsnews
Active Active gaminggaming
Passive Passive gaminggaming
Social sports Matrix
The connectedThe connectedcyclistcyclist
Questions orQuestions ordiscussiondiscussion
THX!THX!@gijsbregt@gijsbregt