sportcentral @ czechtechlondon startup event
DESCRIPTION
TRANSCRIPT
![Page 1: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/1.jpg)
Salesforce for sports venues
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
![Page 2: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/2.jpg)
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
![Page 3: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/3.jpg)
Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
![Page 4: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/4.jpg)
SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
![Page 5: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/5.jpg)
Directory listing Season/lesson tickets Contacts
Deals Memberships Analytics
Events Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
venue´s website, mobile app, SportCentral, widgets
SOLUTION
Customer Acqusition Online Sales CRM
![Page 6: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/6.jpg)
15M English adults doing sports regularly
£20.3 bn / y Sports related revenues in England
400,000
£12 bn / y
Jobs related to sports in England
World CRM market
MARKET SIZE
![Page 7: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/7.jpg)
TEAM
Business and IT background
Worked for Socialbakers ($8M)
Previous startup – customers in 20+
countries
Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI
IT company owner
Customers in US and CZ
Ministry of Industry advisor
Freelance designer
300+ websites
![Page 8: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/8.jpg)
Now (CZ)
Biggest database6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customization
COMPETITIVE ADVANTAGE
Lower costs in CZ
![Page 9: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/9.jpg)
Raised $50k
80k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won several startupcompetitions
![Page 10: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/10.jpg)
WHAT WE NEED
£700k for 12–18 months
$460k development$490k sales/marketing$170k overheads etc.
Advice / Mentorship
November 2013 / 100 customers
![Page 11: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/11.jpg)
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
![Page 12: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/12.jpg)
COMPETITION
Sports Venues Sportspeople / teams
![Page 13: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/13.jpg)
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
![Page 14: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/14.jpg)
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
![Page 15: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/15.jpg)
EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+
![Page 16: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/16.jpg)
SCREENSHOTS
![Page 17: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/17.jpg)
SCREENSHOTS
![Page 18: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/18.jpg)
SCREENSHOTS
![Page 19: SportCentral @ CzechTechLondon Startup Event](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6ec274a7959664e8b457b/html5/thumbnails/19.jpg)
SCREENSHOTS