SPORTS AND DATA: IT’S ALL ABOUT THE STORY
ONLINE TUESDAY - DE NIEUWE LIEFDE 13 OCTOBER 2015
The transparant athlete
It takes people to tell a story It takes stories to build a brand
INTRODUCTION
Týrsday
The online (sports) content and activation agency.
http://www.tyrsday.com
We empower talent in creating value
INTRODUCTION
It’s a digital world
STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers
STORYTELLING
Unfiltered communication
STORYTELLING
It’s a sharing world
INTRODUCTION
Everything is connected
INTRODUCTION
Number of runkeeper users
Today runkeeper has 38 million users
INTRODUCTION
Tracking
INTRODUCTION
Tracking
CURRENT USE OF DATA IN SPORTS
Talent: buying, educating and selling
CURRENT USE OF DATA IN SPORTS
Strategy and tactics: on the pitch
CURRENT USE OF DATA IN SPORTS
Training level and technique: do the right thing
CURRENT USE OF DATA IN SPORTS
Medicine: keep everybody fit
foto laboratorium Manchester United: meten 28 waarden
CURRENT USE OF DATA IN SPORTS
Analytics: data journalism
foto blog over voetbal
CURRENT USE OF DATA IN SPORTS
Economics: elastic prices in ticketing
foto van connected stadium
CURRENT USE OF DATA IN SPORTS
Economics: concessions and merchandise
foto amerikaans stadion met hotdog
SOMETHING IS AMISS
Data, messages and connections miss context
STORYTELLING
Talent is your guide in this digital world
STORYTELLING
Data and talent make the story work
foto Wilson en WR
STORYTELLING
Example: distance and speed
foto Vos en Strava
STORYTELLING
Example: food and drinks
foto Ellen en boek
STORYTELLING
Example: biometrics
foto doping test
STORYTELLING
Example: technique and training
foto NK hockey techniek
STORYTELLING
Example: psychology
foto relaxte atleet
STORYTELLING
Example: data rich Tag The Love
QUESTIONS
Want to know more?
Follow us: @teamtyrsday