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Sponsorship Proposal Managed & Produced By By

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Page 1: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Sponsorship Proposal

Managed & Produced ByBy

Page 2: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

THE EVENT

contents

SNAPSHOTS

PRESS

MEDIA PLAN

THE SCHEDULE

STATISTICS

SPONSORSHIPS

CONTACTS

Target Celebrity

Targeted Celebraty Designers

Page 3: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

THE EVENT Assam Couture Fashion Week 2015

ACFW 2015 is a Global Fashion Event with 2nd Edition Held at Hotel Brahmaputra Ashoka Guwahati Assam.

It has been conceived and created with a Vision to Show Case North-East Fashion Industry in Global Market and North East Market in General.

The Objective of The ACFW 2015 is to create a business Relationships and to Facilitate a Dialogue between Designers and Trade Buyers.

The 2nd Edition Will Be Held on 24th April 2015 to 26th April 2015

Page 4: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

The Snapshots our Last Event:

Page 5: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

The Snapshots our Last Event:

Page 6: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

THE Venue

The 2nd Edition of ACFW 2015 will be held at Hotel Brahmaputra Ashoka

The Hotel Brahmaputra Ashoka is located in the heart of city, the beautiful suburb of Guwahati City

Hotel Brahmaputra Ashoka is one of the best Venue For Public Gathering of Guwahati

For Venue Details Log On to http://www.hotelbrahmaputraashok.com

Page 7: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Venue Layout

Page 8: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Press

The Press Loves ACFW 2015 Every Publication Worth its Salt has Covered The ACFW 2015 The Event has Been Extensively Covered By Both Electronic

as well as Print and Internet Media The Event Has Received Great Reviews Not only in Guwahati

But All Over India

Page 9: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Media Plan

The Event Media Plan Press Ads Press Conference Pre-Event Promotion Television Coverage-National and State Level Pub Promotion Radio Promotion Magazine Promotion News paper promotion Facebook,Twiter,Orkut and what sup Promotion Banners ,Hording and posters Road Shows Bike Rallys

Page 10: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Target Media List

Page 11: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Channel Tie-UpZoom

TV

On Air Proportion Freq Sec Days Total

Coming Soon Promos 5 10 7 35

Launch Promos Giving Event Dates 5 20 8 40

Anchor Mentions Giving Info About Rendezvous 2015 5 20 15 75

Anchor Mentions Giving Info About Rendezvous 2015 in Prime Times Shows

2

Channel Tie National and State Level Channel

On Air Promotion

On Air Episodes

On Air Episodes: Half Hour:Weekened Special Episodes Duration

Original 2 30 Minutes

Repeat 2 30 Minutes

Page 12: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Press Covera

ge

Total Media Space of 10000 Sq Cms Dedicated Colum For 1 Week Promotional Write Up For 1 Months Event Coverage For 1 Week(Pre and Post Events)

Page 13: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Billboards and Hoardings

Billboards at strategic Location All Over Guwahati Like:Ganeshguri,Chandmari,Fancybazar,Maligagon,G.S Road .Bill Boards To Be Up a minimum 15-20 Prior to The Event Giving Good Visibility To The Event

Hoarding and Posters at strategic Location All Over Guwahati Like:Ganeshguri,Chandmari,Fancybazar,Maligagon,G.S Road .Hoardings and posters To Be Up a minimum 15-20 Prior to The Event Giving Good Visibility To The Event

Web Portals

Tie-Up With Major Social Networking Portals, News Portals, Fashion and Lifestyle PortalsBanners and Test Adds on Search Engine Such as Googel,Yahoo,MSN and on Various Web PortalsAdds on Googel and Facebook (Already Active)

Page 14: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

The Schedule

Activity 24th April 25th April 26th April

Pre Launch Event

Designers Interviews and Shoots

Announcement of Models

Pre-event Lifestyle Parties

Previews and Fittings

Pre-Event Hype at Venue

Fashion Shows

After Party

The Event Is Schedule To Start From 24th April to 26th April 2015

Page 15: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Event Statistics

Age Group

40 % Above 30 Plus 36% Between 25 to 30 19% Between 18 to 25 5 % Below 18

Income Group 67 % High Class 24% Upper Middle Class 9% Middle Class

Gender

55 % Female 45% Male

Foot Fall Of The Event

Day 1-2000(Aprox)Day 2-2000(Aprox)

Page 16: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Sponsorship

Category

Presenting Sponsor

Associates Sponsor

Powered By Sponsor

Co-Sponsor

20 Lkah

10 Lkah

5 Lakh

3 lakh

Page 17: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

The Proposed Event Plan For ACFW 2015 Includes The Flowing

Pre-event Promotions On Different Media

Pre-event Press Meet

ACFW 2015

1. 30 Fashion Shows on 3 Days

2.Opening Shows –Fashion Institutes

3.Second Shows- Home Based

Renowned Fashion Brands

4.Ultimate Shows-Home Based Renowned

Fashion Designers

Grand Thanks Giving Party On The Ultimate Day

Post Event Press Coverage

The Plan

Page 18: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Sponsorship Mileage

On Ground Proportionate Branding On All Venue Gates Proportionate Branding on ramp backdrop Special Brands Check boards for Media interaction for all

Designers,Celebraties ,guest etc. Proportionate Branding in media and VIP lounge Dedicate Lounge/promotional space(Conditions Apply) Dedicated ramp Sequence(condition apply)

Page 19: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Sponsorship Mileage

PRINT MEDIA: Proportionate presence in all ads featured in

the Hindu and other life style magazine Celebraty,designers,models feature story and

interviews All Pre and Post event Coverage Reviews

ON AIR:• Partnering With a Leading Radio Station:RJ

Mentioned In Between Prime Shows• Partnering With FTV India With Complete

Coverage in Episodes

Page 20: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

SPONSORSHIP OPERTUNITY

TITLE SPONSER

The Main Sponsor would get an Excusive Show on the

opening day of the event

The Show Would Be Named after The Main Sponsor(TITLE

SPONSER)

An Excusive Lounge Would be given near the main

entrance

ALL AD CAMPAIGNS through print, electronic etc will bear the

name of Main Sponsor above the event title

Exclusive VIP Invitees will be Provided for The Main Sponsor

and Their special invites

Page 21: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Sponsorship Opertunity

ASSOCIATE SPONSER(INR-

The Associate sponsor would get an excusive show to showcase

their latest offerings on the second day of the event

A lounge would be given at the venue

ALL ADD CAMPAIGNS through print ,electronics will bear the name

of Associate Sponsor below the event title

Special Invitees Would be provided for the Associate Sponsor

The Backdrop and all the branding in the venue will bear the name of

the Associate Sponsor

Invitees for After Party would be provided

Page 22: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Sponsorship Opertunity

CO-SPONSERS (INR- A Lounge Would be given at the Venue ALL ADD CAMPAIGNS through print, electronic will bear the name as co-sponsers

of the event The Backdrop and all the branding in the venue will bear the name of the co-

sponsers Invitees for After Party would be provided

Page 23: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Assam Couture Fashion Week 2014

video

Page 24: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Kangana Ranaut

Kangana Ranaut is an Indian film actress. She has established a successful career in Bollywood, and is the recipient of a National Film Award and two Filmfare Awards

Targeted Celebrity For ACFW 2015

Page 25: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Ritu Beri

Ritu Beri is a New Delhi based International fashion designer. She was the first Asian designer to head the French fashion brand, Jean-Louis Scherrer. 

Target Celebrity Designer For ACFW

2015

Page 26: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

Assam Couture Fashion Week would like to thank you for taking the time to read through our Proposal and would be honored in working with you to ensure that this event is a success

Thank you in Advance and we will be waiting for your positive feedback.

Vijay kumar pathakE-mail [email protected]

Page 27: Sponsorship Proposal Managed & Produced By By. THE EVENT contents SNAPSHOTS PRESS MEDIA PLAN THE SCHEDULE STATISTICS SPONSORSHIPS CONTACTS Target Celebrity

All payments Either Cash/Cheque Must be In The Name of MAGNIVA EVENTS AND ADVERTISING AGENCY

Name of company   -MAGNIVA EVENTS AND ADVERTISING GENCYName of Bank          - Kotak Mahindra Bank LtdBranch                   -G.S RoadIFSC Code               -KKBK0000331City                         -GuwahatiAccount Type           -Current Account  Account No               -5811460180

Our Bank

Details