sponsorship package - italian week ottawa · sponsorship package 4 preliminary program june 1...
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SPONSORSHIP PACKAGE OTTAWA ITALIAN WEEK FESTIVAL 2019
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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PARTNER WITH OTTAWA’S ONLY ITALIAN FESTIVAL AS WE CELEBRATE OUR 45TH ANNIVERSARY!
#ItalianWeek2019 #SonoItaliano #SonoItaliana
CONTACT Alessio Monterosso President president@ital ianweekottawa.ca Gina Maddalena Executive Director [email protected] Laura Scaffidi Sponsorship Coordinator [email protected] Note: This document is a guideline only. All sponsorships are customizable on an ind ividual basis to fit your needs. Formal sponsorship agreements will be provided by Ottawa Italian Week Festival.
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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PARTNER WITH US Be Italian! The Ottawa Italian Week Festival brings together a r ich diversity of Ottawa’s community to celebrate Ital ian culture. As one of the oldest and largest cultural festivals in Ottawa, I talian Week grows every year. Attended by over 150,000 Ottawa residents and tourists who look forward to the tradition of Ital ian Week year -round, festival audiences are attentive and capture a high number of impressions. For the 45th anniversary year, Ottawa Ital ian Week Festival is re -launching cultural initiatives to draw in an increasingly diverse audience. Presenting several events over the course of the festival and the Grand Finale Weekend on Preston Street in collaboration with the Preston Street BIA, Ital ian Week celebrates the rich diversity of the Italian community and engages all of Ottawa in these events.
FACEBOOK 1,725 Average post reach 215 Average post engagement 2,682 page likes
TWITTER 5 Average RT’s per tweet 320 followers
INSTAGRAM 20 Average post engagement Average engagement increased by 625% on sponsored content during Ital ian Week 530 followers
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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PRELIMINARY PROGRAM
JUNE 1 Ital ian Month Embassy Kickoff*
JUNE 3 Canada-Italy Day on the Hil l*
JUNE 4 Residents Celebration of Ital ian Culture at Vil la Marconi
JUNE 6 Ital ian Week Flag Raising and Opening Event at City Hall
JUNE 7 Arts & Photography Series on Guido Nincheri
JUNE 8 Gala Dinner & Dance at Sala San Marco with After Party
JUNE 9 St. Anthony’s Feast – Outdoor Mass & Procession
JUNE 10 Fi lm-Maker Series with Author Dr. Bruno Ramirez
JUNE 11 Fi lm-Maker Series with Director Gianni Princigalli
JUNE 12 Jazz Cabaret Night with Juno Award Nominee Susie Arioli
JUNE 14 – 16 GRAND FINALE WEEKEND ON PRESTON STREET
✓ Authentic I tal ian culinary delights at local restaurants ✓ Tent and Main Stage with local entertainment ✓ Activit ies for children and midway rides ✓ Ital ian experience activities along Preston ✓ Ferrari Festival , I talian Car Parade, and Bike Race sponsored by the
Preston Street BIA
*By Off ic ial Invitat ion Only Events
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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TITLE SPONSOR $15,000
SPONSOR DEL TITOLO 3 DAY ONSITE ACTIVATION + VISUAL PROMOTION • Onsite activation during Grand Finale Weekend to display product or service in a high foot -traffic area, close to the festival midway rides • Large Banner displayed on the Main Stage • Commercial advertisement on video wall in Main Stage • Static logo on video wall on Main Stage • Access to VIP Lounge ADVERTISING + PROMOTION MEDIA ADVERTISING • Print media recognition in Ottawa Sun insert • Front and back cover product recognition in Souvenir Festival Booklet • Full-page ad in Souvenir Festival Booklet • Verbal recognition in al l media, radio, and television advertisements SOCIAL MEDIA • Facebook live interview • 3 posts per week from May 15 to June 30 • Tagged in al l posts as t itle sponsor • Selected posts boosted in June to increase reach EVENT ADVERTISING • Verbal recognition at each cultural event • Exclusive logo on volunteer t-shirts ONLINE ADVERTISING • Logo and hyperl ink prominently displayed on landing page of www.ital ianweekottawa.ca • Your company ’s name in our search result description on Google • Access $10,000 in monthly Google Ad credits with your company’s name in our Google search result description • Recognition in Festival Video
SPONSOR APPRECIATION EVENT • Exclusive event , hosted by Ital ian Week Festival, for all past and present sponsors, at your place of business COMPLIMENTARY CULTURAL EVENT TICKETS • 2 tickets to each of the 3 cultural events • Exclusive invitation to our event at Ottawa’s I tal ian Embassy, with product activation if desired SIGNATURE GALA EXPERIENCE • VIP table (10 complimentary tickets) • 2 bottles of prosecco • Private waiter • Logo on table • Space to display product or service • Company award presented at event • Banner at venue • Company logo on video screen • Verbal recognition throughout the evening
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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GOLD SPONSOR $10,000
SPONSOR D’ORO 3 DAY ONSITE ACTIVATION + VISUAL PROMOTION • Onsite activation during Grand Finale Weekend to display product or service in a high foot-traffic area, close to the festival midway rides • Banner displayed on the Main Stage • Access to VIP Lounge ADVERTISING + PROMOTION MEDIA ADVERTISING • Half-page ad placement in Souvenir Festival Booklet • Verbal recognition in al l media, radio, and television advertisements SOCIAL MEDIA • 2 posts per week from May 15 to June 30 • Tagged in al l posts as sponsor EVENT ADVERTISING • Verbal recognition at each cultural event ONLINE ADVERTISING • Logo and hyperl ink prominently displayed on landing page of www.ital ianweekottawa.ca • Recognition in Festival Video COMPLIMENTARY CULTURAL EVENT TICKETS • 2 tickets to each of the 3 cultural events GALA EXPERIENCE • Private table (10 complimentary tickets) • 1 bottle of prosecco • Logo on table • Company award presented at event • Banner at venue • Company logo on video screen • Verbal recognition throughout the evening
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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BRONZE SPONSOR $5,000
SPONSOR DI BRONZO 3 DAY ONSITE ACTIVATION + VISUAL PROMOTION • Onsite activation during Grand Finale Weekend to display product or service in a high foot -traffic area, close to the festival midway rides ADVERTISING + PROMOTION MEDIA ADVERTISING • Business card sized ad placement in Souvenir Festival Booklet • Verbal recognition in al l media, radio, and television advertisements SOCIAL MEDIA • 1 post every other week from May 15 to June 30 • Tagged in all posts as sponsor EVENT ADVERTISING • Verbal recognition at each cultural event ONLINE ADVERTISING • Logo and hyperl ink prominently displayed on landing page of www.ital ianweekottawa.ca COMPLIMENTARY CULTURAL EVENT TICKETS • 2 tickets to each of the 3 cultural events GALA EXPERIENCE • 4 complimentary tickets • Logo on table • Company logo on video screen • Verbal recognition throughout the evening
BUILD YOUR BRAND! Ottawa Ital ian Week Festival is seeking to build real, relevant partnerships with community leaders like you, so that we can work together to add value to your business and to our community.
SPONSORSHIP PACKAGE
SPONSORSHIP BENEFITS GRID OTTAWA ITALIAN WEEK FESTIVAL 2019
DEL TITOLO $15,000
D’ORO $10,000
DI BRONZO $5,000
Industry Exclusivity ✔️
Grand Finale Weekend Signage ✔️ ✔️
VIP Lounge Access at Grand Finale Weekend ✔️ ✔️
Grand Finale Weekend Product Activation* ✔️ ✔️ ✔️
Signature Gala Experience VIP Table 10 t ickets 4 t ickets
Exclusive Ital ian Embassy Event ✔️
Sponsor Appreciation Event ✔️
Social Media Campaign** ✔️ ✔️ ✔️
Complimentary Cultural Event Tickets ✔️ ✔️ ✔️
Branding on Festival Swag ✔️
Media- Radio/TV/Print/Online (e.g. Google Ads, Ottawa Sun insert) ✔️
Advertising in Souvenir Festival Booklet Front/Back
Cover and Ful l Page Ad
Ha lf page Bus iness card
*Static product placement on Preston during Grand Finale Weekend; space allotted based on sponsorship level; **Campaign based on sponsorship level
SPONSORSHIP PACKAGE
WWW.ITALIANWEEKOTTAWA.CA
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To become a sponsor,
please contact Laura Scaffidi at [email protected]
Thank you for your generous support.
Ci Vediamo!