sponsorship overview
DESCRIPTION
Sponsorship Overview. What is SchoolTipline?. SchoolTipline is a way to prevent bullying, vandalism, theft, drug use, fighting, etc. at school - PowerPoint PPT PresentationTRANSCRIPT
Sponsorship Overview
What is SchoolTipline?
•SchoolTipline is a way to prevent bullying, vandalism, theft, drug use, fighting, etc. at school
•Anonymity is key – it increases student reporting and eliminates the fear students have of being labeled a “snitch” or being seen in the principal’s office.
•Supported by research, SchoolTipline has seen results from its program.
2009 School YearStates 22 Schools 150Reports 7,620
The Results
This service saved my life. Thank you for having it at my school! - Lindsay
Featured On
4
Making NewsMaking News
SafeTalk™
MassAlert™
MobileContest™
MobileGroups™
SchoolTipline is dedicated to providing the advanced technology that facilitates
engagement and open communication for school communities.
SchoolTipline’s Mission
Safety Engagement
Sponsorship: Contest
Txt msg, video
Press ReleasesPrinted materials
Vote online or by mobile phone
School Assembly
Business Opportunities
Branding on posters, cards, and flyers as well as your business link posted on our Web site.
Press Releases and Community Letters will be sent out, thanking the sponsor for their contest enrollment.
Recognition at School Assembly when winner is announced.
Gold Silver Bronze
30 Schools 13 Schools 5 Schools$25,000 $10,000 $5,000
Branding - Print & media
Text follow @school to sign up
To: 847847
Mobile Connect
Text Messaging?
•About 80% of teens carry a cell phone (up from 40% in 2004). •In Q2 2008, teens sending and receiving an average of 1,742 texts per month.
They're receptive to SMS Advertising•35% of teens see text message advertising in a month. •45% say they have responded in some way. The most popular response is through sending another text message. Data from the Q4 2008 Nielsen Mobile Insights Report and Harris Interactive.
McDonalds burger offer, 25% took up the offer. They broke their turnover records during the test period.
A two month mobile interactive ad campaign resulted in a 9% increase in sales.
Coke saw a 5.2% response rate to their campaign ads.
Lids saw a 200% return on ad spend after their campaign.
After Palm’s campaign, 40.3% of respondents wanted a Palm Centro Phone.
Why Text Messaging?Why Text Messaging?
Marketing Opportunity
Cheer practice changed to 3:30 pm tonight! Can't wait to see you! *Cravin double cheese? reply CHZY
Mobile group msg.
Tagline offer
Conclusion
• With SchoolTipline, you can reach your target market: parents, teachers, and students
• By sponsoring schools, you will raise awareness about your product and/or services
• Become more involved in the community by getting involed with School Tipline.
Thank you for your time
Any Questions?