SPONSORSHIP OPPORTUNITIESTUESDAY 7TH MARCH

first direct arena

All images credited to swpix.com

2016 has been an incredibly exciting year for Leeds and its athletes, we couldn’t be more elated to celebrate the achievements made at our annual awards ceremony in the heart of Yorkshire. The 2017 Leeds Sports Awards will showcase Leeds’ sporting superstars and their accomplishments, from the Olympics and Paralympics in Rio, to the inaugural Columbia Threadneedle World Triathlon in Leeds, and all the highlights in between.

Tanya Arnold, BBC Sports Reporter

IT’S ALWAYS AN HONOUR TO BE

PART OF THE LEEDS SPORTS

AWARDS AND 2017 WILL

CERTAINLY BE NO EXCEPTION

““

A CELEBRATION OF OLYMPIC PROPORTIONS

we couldn’t be more elated to celebrate the achievements made at our annual awards ceremony in the heart of Yorkshire. The 2017 Leeds Sports Awards will showcase Leeds’ sporting superstars and

To commemorate this fantastic sporting year for the city, we are delighted to announce that the 2017 event will be held at the iconic first direct arena bringing together a congregation of local sporting heroes, accompanied by our VIP guests and event sponsors, alongside our sporting and business partners from across our city.

Leeds Sports Awards 2017 is certainly not one to miss, supporting the talent of sports people at all levels, volunteers, coaches and administrators, in one of the city’s most successful years yet.

The array of sporting success in 2016 has put our Leeds sporting superstars in the limelight more than ever. From the Brownlee brothers’ triumph in the World Triathlon in Leeds and another great season for Yorkshire Country Cricket Club, to the phenomenal performances of all our athletes at the Olympics and Paralympics, it’s difficult not to be inspired by the sporting talent that Leeds has nurtured. It’s fair to say that the sports heroes are not only those in trainers, but also the volunteers and coaches supporting every step of all Leeds’ athletes, at all levels.

Leeds Sports Awards is an awards ceremony dedicated to not only the elite sportspersons or teams, but to the continuous spirit and motivation of our coaches and volunteers at all

levels of sport which makes Leeds the celebrated sporting hub that it has become.

Previous award winners include; Nicola Adams MBE (Boxing), the Brownlee brothers (Triathlon), Jack Laugher (Diving), Lizzie Armitstead (Road Cycling), Hannah Cockroft MBE (Wheelchair Racing), City of Leeds Diving (Diving), Leeds Rhinos (Rugby) and Yorkshire County Cricket Club (Cricket) amongst many other professional and amateur athletes, volunteers, coaches and more.

With our partners’ support, Leeds Sports Awards can continue to develop future and upcoming achievers, alongside cherishing those who have already succeeded.

levels of sport which makes Leeds the celebrated sporting hub that it

Previous award winners include; Nicola Adams MBE (Boxing), the Nicola Adams MBE (Boxing), the Brownlee brothers (Triathlon), Jack Brownlee brothers (Triathlon), Jack Laugher (Diving), Lizzie Armitstead (Road Cycling), Hannah Cockroft MBE (Wheelchair Racing), City of Leeds Diving (Diving), Leeds Rhinos (Rugby) and Yorkshire County Cricket Club (Cricket) amongst many other professional and amateur athletes,

With our partners’ support, Leeds Sports Awards can continue to develop

alongside cherishing those who have

For such a special year of sporting achievements in Leeds, we figured there was no other option than to celebrate them in an equally special venue. Although New Dock Hall has served Leeds Sports Awards fabulously over the past three years, we thought we would up the ante in 2017 and will be holding the event at the first direct arena, the pride and joy of event hosting in Leeds. Having been named the Best New Venue in the World 2014 by the Stadium Business Awards, this prestigious venue will certainly deliver in providing spectacular commemorations for the Leeds sporting community.

A FITTING STAGE FOR LEEDS’ BIGGEST YEAR YET

A FITTING STAGE FOR LEEDS’ BIGGEST YEAR YETFor such a special year of sporting achievements in Leeds, we figured there was no other option than to celebrate them in an equally special venue. Although New Dock Hall has served Leeds Sports Awards fabulously over the past three years, we thought we would up the ante in 2017 and will be holding the event

A FITTING STAGE FOR LEEDS’ BIGGEST YEAR YET

ENGAGEMENT WITH OVERENGAGEMENT WITH OVERENGAGEMENT WITH OVERENGAGEMENT WITH OVERENGAGEMENT WITH OVERENGAGEMENT WITH OVERENGAGEMENT WITH OVER

PEOPLE

MEDIA COVERAGEThe event received fantastic coverage up to and including the evening itself with support from Yorkshire Evening Post, BBC Radio Leeds and Made in Leeds to name just a few.

Each year the Leeds Sports Awards becomes better covered locally and digitally, with a record number of online and email interactions, local TV coverage and a huge range of local press, it’s certain that the Leeds Sports Awards is a well known name in our community.

925 TWITTER MENTIONS (2015)

vs 868 (2014)

TRENDING ON TWITTER ON EVENT NIGHT

1,453 TWITTER FOLLOWERS

“MEET THE FINALISTS” EMAIL DELIVERED TO

610 PEOPLE WITH A 49% OPEN RATE

@SPORTLEEDS HAD 573 MENTIONS ON EVENT DAY

Commercial Assets – General

Composite logo created featuring Leeds Sports Awards and *Sponsor name* branding.

Agreed description added i.e.

• In association with *Sponsor name*

• Brought to you by *Sponsor name*

• *Sponsor name* Main Event Sponsor/ *Sponsor name* Headline Sponsor

• *Sponsor name* Main Event Partner

Full set of creative assets supplied for *Sponsor name* usage.

Exclusivity within sponsors sector.

Commercial Assets Pre-Event

• Sponsorship announcement incorporated as part of the 2017 Leeds Sports Awards launch.

• Participation in the official launch photo including branded back-drop.

• Composite logo displayed on all pre-event communication from Sport Leeds and first direct arena.

• Additional sponsor section on the main Leeds Sports Awards website including links to your website.

• Inclusion in Sport Leeds social media.

• Solus email to the Sport Leeds email database and inclusion on all other emails.

• Composite logo used on all event/ticket communication – website, emails, social media.

• Key athlete photography taken on the evening.

BECOME THE HEADLINE SPONSOR OF LEEDS SPORTS AWARDS 2017

SPONSOR • 2017

Commercial Assets Event Branding

• Composite logo on all event branding throughout the venue – screens/ banners/pull ups.

• Branding dominance on the stage back-drop.

• Facility for additional bespoke branded materials across the venue.

• Composite logo on all event materials including tickets, menus, table dressing.

• Composite logo on all event slides.

• Chosen sponsor designation on scrolling screens during interludes.

• Sponsors welcome in the event programme.

• Two full colour pages within the event programme.

• Branding and thank you message from the sponsor on the winners’ summary.

Additional Commercial Benefits Awards Night

• Headline Sponsor address to the audience.

• Presentation of proposed new award on the evening (tbc).

• Additional sponsor mentions from host Tanya Arnold.

• Two tables of 10 people situated in prime location with a high profile athlete on each table.

• 20 tickets to the pre event VIP Reception.

• 10% saving on all additional tickets purchased.

• Key athlete photography taken on the evening.

Bespoke requirements

Sport Leeds will try to accommodate any additional requirements that the sponsor may have as part of their sponsorship.

Banana Kick, Sport Leeds’ marketing and event partner, will offer the sponsor support throughout the sponsorship period to ensure maximum benefit is derived from the sponsorship.

SPONSORSHIP INVESTMENT £25,000• Presentation of proposed new

award on the evening (tbc).

SPONSOR • 2017

SPONSOR • 2017

2 CATEGORIES ARE AVAILABLE TO SPONSOR:Young Achiever U18s Awards | Senior Achiever Over 18s Awards

CATEGORY SPONSORSHIP INVESTMENT £10,000

Designation

• Official Category Awards Sponsor at the Leeds Sports Awards 2017 with the opportunity to use the official Leeds Sports Awards identity.

Online

• Presence on sponsors’ section of website with contact details and hyperlink to sponsor’s website.

• Coverage across social media channels.

• Coverage in e-bulletins to event database.

Event programme

• Full page, full colour ad.

• Category sponsor’s logo in event programme.

• Category sponsor’s logo on the sponsors’ page, with a summary about organisations activity and contact details.

Event branding

• High visibility with category sponsor’s logo across pre-event communications, venue branding and venue dressing.

• Category sponsor’s logo on respective category presentation slides.

• Category sponsor’s logo on respective category award certificates.

• Opportunity for pop-up banners to be displayed if requested.

• Supply of event assets for PR.

• Branding on digital screens across the venue.

Event presence

• Five VIP drinks reception invites.

• Prime location table of 10 for three course meal and award ceremony.

• Opportunity to present category awards at Ceremony.

• Opportunity to purchase additional event tickets with 25% discount.

Additional options

• Opportunity to conduct experiential activity within the venue.

Bespoke requirements

• Sport Leeds will try to accommodate any additional, bespoke requirements in relation to the sponsorship.

• Support of Leeds Sports Awards creative and event management partner, Banana Kick.

SPONSOR • 2017

THIS YEAR THERE IS AN OPPORTUNITY TO SPONSOR AN AWARD WITHIN THE SPECIAL CONTRIBUTION CATEGORY. THE FOLLOWING AWARDS CAN BE SPONSORED:

AWARDSPONSOR INVESTMENT £3,000 PLUS VAT

Designation

• Award sponsor.

Online

• Branding on the award page of the website with link to sponsor’s website.

• Inclusion on social media in relation to the award.

• Sponsorship announcement on the awards e-bulletin.

Event programme

• Half page ad in the event programme.

• Logo with sponsor information.

Event branding

• Logo included on all event branding – digital screens and POS.

• Strong branding on the individual awards presentation slide.

• Logo on the award certificates.

• Opportunity for additional sponsor’s branding at the venue.

Event presence

• Representative on stage to present the award.

• Photo with the award winner.

• 5 places at the awards.

• 5 places at the VIP reception.

• Opportunity to buy additional tickets at a 10% discount.

Student support Secured (Leeds Beckett)

Sport Volunteer Secured (ImageCo)

Club Team Performance Secured (University of Leeds)

Outstanding Service to Sport Secured (Leeds City Council)

Service to PE and School Sport AVAILABLE

Coach participation AVAILABLE

SPONSOR • 2017

Designation

• Official sponsor of the Leeds Sports Awards VIP Drinks Reception with opportunity to use the official Leeds Sports Awards identity.

• Lead branding in VIP drinks reception to be held in the Corporate Hospitality area of the first direct arena.

• 10 VIP drinks reception invites.

• VIP drinks reception attended by Lord Mayor of Leeds, leading city councillors, event sponsors, and senior members from both our sporting and business partners across the city.

Online

• Presence on sponsors’ section of website with contact details and hyperlink to sponsor’s website.

• Coverage across social media channels.

• Coverage in e-bulletins to event database.

Event branding

• Full page, full colour ad in event programme.

• Sponsor’s logo on sponsors’ page, with a summary about the organisation’s activity and contact details in event programme.

• Sponsor’s logo on banners in high traffic areas.

• Branding on digital screens across the venue.

• Branding on the sponsor’s screen during the awards.

• Supply of event assets for PR.

Event presence

• Table of five for three course meal and award ceremony.

• Opportunity to purchase further event tickets with a 25% discount.

EVENT TICKETSPremier ticket: (includes VIP drinks reception and three course meal)

Individual – £75 Inc VAT

Table of 10 – £750 Inc VAT

EVENT PROGRAMME ADVERTFull colour advert in event programme, excluding design:

£400 full page £250 half page

VIP DRINKS RECEPTION INVESTMENT £5,000

Champion ticket: (includes three course meal)

Individual – £60 Inc VAT Table of 10 – £600 Inc VAT

Additional nominees guest tickets and city athlete tickets will be made available from January.

CONTACTFor sponsorship enquiries

please contact Gary McCall

Email: gary@bananakick.com

Tel: 0113 245 8689

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