sponsorship opportunities engagement
TRANSCRIPT
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© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
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Sponsorship Opportunities: Engagement
Offer the sponsorship opportunities presented in this deck to create lasting impressions in the
attendee’s mind and create measurable ROI for the sponsor.
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Benefits
Seek new revenue, new product categories, new budgets
Appeal to specific exhibitor needs
Target specific groups of attendees
Increase engagement
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Hosted Buyer Activities
Engagement
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Breakfast EducationInvitation-only breakfast for conference attendees
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Target Market Lounge
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Private Dining
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Whiskey Tasting Event
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Problem-Solving Power Lunch
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Industry Guru Meet & Greet
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Book Signing
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Senior Buyer
Reception
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Games, Contests, and Awards
Engagement
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Photos• “Why I am a …”
• “I love architects because…”
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Tournament• Open to attendees
• Ad hoc
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The [YOUR INDUSTRY] Olympics• Seafood Show: Oyster Shucking Contest
• Apartment Association: Handyman of the Year
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“Pimp My Plane” Contest• Pre-event outreach to design the plane of your dreams
• Pre-event online judging
• Winning plane built by sponsor
• Winning plane revealed at show
• At-show charity auction
Contest for Attendees
and/or Members
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Hands-On
Training
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Organized Booth Drawings
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Games
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Golf Games
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Bowls
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BowlsOptometry Bowl
22
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Sponsored Dining Experiences
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Content Sponsorship
Engagement
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Specific Tracks
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Sponsored
Content Areas
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Keynote Sponsorship
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Keynote
Sponsorship
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Presentation TheaterSponsor buys a time slot and
speaks (or provides speaker)
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Presentation TheaterSponsor buys awareness; content
is vendor-neutral
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Demonstration Areas
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Educational Areas• Content is vendor-neutral
• Sponsors bought awareness in
one of six content categories
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Office Pavilion• Classroom
• Live Demos
Multiple products shown working
together in real-world situation
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New Product
Showcase
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Themed Display AreasMultiple vendors
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Themed Display AreasSingle vendor
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Real-World Showcase
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Immersive Product Education SponsorshipiPod tour followed by presentation
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Philips and American College of Cardiology
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www.freemanco.com
Founded in 1927, Freeman is the leading global partner for integrated experiential marketing
solutions for live engagements including expositions, conventions, corporate events, and exhibits.
Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces
more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and
11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with
a scope of products and services unmatched by the competition. An employee-owned company,
Freeman places an emphasis on respect for people and providing unparalleled customer service.
Freeman has received numerous trade show industry awards for excellence in leadership, creative
design, community service, innovation and customer-driven partnerships.