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Sponsorship Opportunities
2020 Sponsorship Opportunities
Connect with buyers at Coverings 2020 through a variety of unique sponsorship offerings.
Coverings is North America’s leading event for tile &
stone distributors, retailers, contractors, installers,
specifiers and fabricators. Coverings provides
opportunities to meet budgets of all sizes ranging from
digital to promotional branding to large-scale
activations. Our sales team is also happy to work with
you to create turnkey sponsorship packages in order
to meet your needs and connect with the right
audience at Coverings 2020, April 20-23 at the Ernest
N. Morial Convention Center in New Orleans.
Overview of Coverings 2019
26,800
Attendees
1,100 Exhibitors
90+ Countries Represented
47 Media Partners
Attendee Primary Business Activity
On-Site Signage Opportunities
Escalator Runners
$8,500
Attendees won’t be able to miss your company with
eye-catching escalator runner graphics. Span your
messaging along the upward and downward escalator
troughs in the convention center.
Convention Center Banners Starting at $4,000
With a variety of sizes available in prime locations
around the convention center, your brand will be top of
mind with Coverings attendees.
Three-Sided Standing Kiosk
$3,500
Be seen in the lobby from every angle as attendees
walk to get onto the show floor. With 26,000+
attendees expected to pass through the convention
center lobbies, these kiosks are a great way to
introduce your company to attendees and direct them
to your booth.
Column Wrap $3,500
Make an impact by wrapping a 10’ high column in
the convention center lobby near the registration
areas. It’s a great way to drive traffic to your booth
immediately as attendees head to the show floor.
Escalator Floor Cling
$3,000 | Exclusive
You can’t be missed at Coverings by having a giant
16’ x 4’ graphic at the base of the main escalator
leading up to the meeting rooms. Act soon – only
one opportunity available!
Two-Sided Meter Panel $2,500
The standalone panel will be placed in a high-traffic
area and is an outstanding way to increase brand
awareness while driving customers to your booth.
Digital Signage Call for pricing
Capture the attention of Coverings 2020 attendees
with highly visual digital signage at the convention
center. Call for available locations and additional
details!
Attendee Experiences & Activations
NEW! Tile Trivia
$2,000/each
Sponsor these new engaging trivia games at
Coverings. Trivia leaderboards will be placed
throughout the show floor to test attendees’ tile & stone
knowledge. Includes:
t Logo where trivia leaderboards are promoted
t Logo on leaderboard
t Opportunity to develop one trivia question
NEW! Volunteer Day
$7,500 | Two Available
Make a difference in the New Orleans community that
is still recovering from the devastating effects of
Hurricanes Katrina and Rita by sponsoring Coverings’
First Annual Volunteer Day on Sunday, April 19 (the
day before Coverings opens). Fifty Coverings
attendees will come together to volunteer with
lowernine.org, a 501(c)(3) non-profit organization
dedicated to the long-term recovery of the lower ninth
ward of New Orleans. The sponsor’s logo will appear
everywhere Volunteer Day is promoted, including on
the t-shirt all volunteers will wear.
NEW! DJ
$3,000 | Exclusive
If you love making attendees smile—and dance—
this opportunity is for you! A DJ will be located in the
main lobby to energize attendees as they enter and
exit the exhibit hall. The sponsor will receive signage
at the DJ booth, periodic shout-outs from the DJ
during the show, and the ability to provide company
apparel for the DJ to wear.
Rock Stars Luncheon – Title Sponsor $5,000 | Exclusive
The popular Rock Stars Luncheon is attended by
100+ of the industry’s brightest young talent and
their colleagues. You’ll also be reaching those
industry veterans supporting the vision of future
generations such as Coverings board members and
other industry leaders.
Includes:
t Ten (10) tickets to Rock Star Luncheon
t Opportunity to offer a welcome at the
luncheon and announce Rock Stars
t Opportunity to provide giveaways/materials
to luncheon attendees
t Signage at the event
t Sponsor listing in mobile app
t Logo on Coverings website
t Logo on luncheon invite
NEW! Rock Stars Luncheon – Table Sponsor $1,000
Support the future leaders of the tile & stone industry
by sponsoring a table at the Rock Stars Luncheon.
You will receive four (4) tickets to the luncheon, your
logo on your sponsored table, and recognition during
the luncheon remarks.
NEW! Young Professionals Networking Reception
$3,500 | Exclusive
All attendees 35 and younger are invited to attend the
NEW Young Professionals Networking Reception.
Guests will have the opportunity to meet and socialize
with other young tile & stone industry pros in a social
setting. The sponsor will receive their logo on signage
and cocktail napkins at the reception and have the
opportunity to distribute promotional materials as well
as offer a brief greeting to reception attendees.
NEW! Mosaic Wall $5,000 | Exclusive
Align your brand with this fun, interactive area at
Coverings! A live photo mosaic will be built picture-by-
picture and will gradually reveal the overall image,
encouraging attendees and onlookers to take part in
the creation process. Your branding will be included
within the overall image and/or around the mosaic wall
area. Be part of the social buzz and sponsor this
unique opportunity!
NEW! Beer in the Exhibit Hall $2,500
Be a hit with Coverings attendees by offering beer in
your booth! Sponsorship is for one afternoon (3:30 p.m.
- 5:30 p.m.) on Monday, Tuesday, or Wednesday
(sponsor chooses day) and includes one keg of beer,
bartender service, signage in your booth, and
promotion in the mobile app.
NEW! Second Line Parade $7,500 | Exclusive
Sign up as the exclusive sponsor of the New
Orleans Second Line Parade that will open the
Coverings 2020 show floor Monday morning! The
parade will lead attendees directly to the
sponsor's booth so be ready to be busy as soon as
the show opens. The sponsor can provide beads
and any other promo product that can be tossed
along the parade route. Sponsor will receive logo in
mobile app, website, and on parade signage.
NEW! Brand + Business Building Zone Call for pricing
New technology is emerging every day and it can be
a challenge to keep up with it all. The Brand +
Business Building Zone at Coverings 2020 is an
immersive learning experience where attendees can
focus on their company branding and technology
solutions which will improve their business and
increase their competitive edge. Whether attendees
want hands-on tech support, participate in live
demos, take a new headshot, or even create a short
“elevator pitch” video at the Video You Studio, the
Brand + Business Building Zone will allow them to
touch, see and be guided through practical solutions
for their business. Showcase your brand in this
powerful, interactive area!
CID Awards Reception – Title Sponsor $10,000 | Exclusive
The CID Awards Reception is a great opportunity to
reach 200+ residential and commercial interior design
firms, architects, installation and contracting
companies, as well as notable editors in the industry.
Includes:
t Introduction at the event
t Signage at the event
t Sponsor listing in mobile app
t Logo on Coverings website
t Logo in CID Awards program
NEW! CID Awards Reception – Bar Sponsor $5,000 | Exclusive
Be the real winner at the CID Awards Reception by
being the exclusive bar sponsor.
Includes:
t Recognition at the event
t Signage at the bar
t Sponsor listing in mobile app
t Ability to have a branded signature cocktail
t Logo on Coverings website
t Logo in CID Awards program
t Logo on cocktail napkins
VIP Press Reception & Dinner $15,000 | Exclusive
Attend one of the most coveted events at Coverings.
This dinner includes more than 50 key industry
publications with editors, writers and bloggers from
Interior Design, Contract, Floor Covering News and
many more. Plus, Coverings board members, social
media influencers, and specifiers from leading
agencies and associations will also be invited. This
is an exceptional opportunity to network with key
media contacts in an intimate setting.
Includes:
t Two (2) tickets to event
t Introduction at the event with speaking
opportunity
t Signage at the event
t Logo on dinner menus
t Ability to have a branded signature cocktail
t Sponsor listing in mobile app
t Logo on Coverings website
NEW! Walking Challenge $14,000 | Exclusive
Step ahead of the pack and become the leader in a
healthy step competition among attendees.
Participants can use their own activity tracker or
their smartphones to track their number of steps and
will have real-time access to their standings with
your branding always present in-app. The sponsor
will receive onsite signage and branding on the
walking challenge app. Plus, there are multiple
options to enhance the challenge and increase the
number of impressions your company receives.
Brand Promotion Opportunities
Press Room Sponsorship $5,000 | Exclusive
Showcase your brand in the Press Room where press
go to register and to enjoy breakfast and lunch. This is
a great opportunity to showcase your brand to key
media every day of the show!
Includes:
t Logo on table tent cards on the tables for
breakfast and lunch
t Signage in the room with your logo
t Logo featured in certain promotions where the
press room is mentioned
t Logo on Coverings website
NEW! Coverings Café $7,500
Sponsor the popular food area at Coverings located in
the Great Hall Foyer of the convention center. This
area will be buzzing with attendees looking for a place
to grab a bite to eat and rest. In addition to receiving 75
food vouchers to provide hospitality to their VIP guests,
the sponsors will receive branding in the food area
including their logo on napkins, signage and on a large
floor graphic.
Lanyards $10,000 Each | Two Available
Place your company’s name around every
attendee’s neck as the official lanyard sponsor. Just
provide the lanyards and let the attendees do your
advertising for you! Sponsor to provide minimum of
15,000 lanyards for distribution.
Includes:
t Distribution of lanyards at Coverings
t Sponsor listing in mobile app
t Logo on Coverings website
Convention Show Bags $10,000 Each | Two Available
Every registered attendee receives a tote bag as a
way to conveniently carry convention materials and
information collected in the exhibit hall and for the
rest of the year! This is a walking advertisement for
your company all year long! Sponsor provides a
minimum of 15,000 tote bags for distribution.
Includes:
t Distribution of tote bags at Coverings
t Sponsor listing in mobile app
t Logo on Coverings website
NEW! Transportation Sponsor $29,000 | Exclusive
Want attendees to notice your brand inside and outside
the convention center? Become the exclusive
transportation sponsor of the shuttle buses running
between Coverings and the official hotels and be the
brand attendees think of at the beginning and end of
each day.
Includes:
t 10 logo wrapped shuttle buses
t Logo signage at shuttle drop off areas at the
hotels and Coverings
t Logo included anywhere shuttle buses are
mentioned, including the website, mobile app,
and on all printed shuttle bus schedules
NEW! Water Station Sponsor Call for pricing | Exclusive
When there’s nine miles of tile & stone to explore,
hydration is key. Become the exclusive sponsor of the
water stations at Coverings 2020. Sponsor to provide
their own branded water bottles that attendees can use
to fill at the sponsor-branded water station. Call for
additional details and pricing!
Coverings 2020 Mobile App
Coverings Mobile App
$10,000 | Exclusive
Each year, Coverings
attendees rely on the
official Coverings mobile
app to guide them
through the show. With
no printed show directory
this year the mobile app
will be the top source of
information, including
powerful tools like an
interactive floor plan,
exhibitor and product
search, and a fully
searchable master
schedule of events, the
Coverings mobile app
gives attendees all the
information they need.
The official Coverings mobile app sponsor enjoys
branding exposure every time the app is accessed.
As the only sponsor of the app, you will receive:
t Your Logo on Intro Screen
Be the first thing attendees see when
opening the app.
t Rotating Banner Ad
Gain the maximum visibility on the
navigation and landing screens. May rotate
with banners promoting show features but
no other exhibitors.
t Clickable Navigation Item
Your logo can link to your website or your
online profile.
t Two (2) Promotional Push Notifications
Reach all mobile app users with one push
notification for each expo day.
t Brand Exposure
The mobile app will be promoted
everywhere, both pre-show and on-site. The
exclusive sponsor’s logo will be featured
everywhere the app is promoted.
Advertising & Online Opportunities
Expanded Booth Locator Map & Guide Call for pricing
Attendees will have no problem locating your booth
when you advertise in the official Coverings Booth
Locator Map & Guide. Your booth will be highlighted on
the map with an arrow pointing to your advertisement.
Includes:
t Your ad strategically placed next to the floor
plan with arrow pointing attendees to your
booth
t Your booth highlighted on floor plan map so
attendees can find you
t Your company name and booth highlighted onlist
Contact Jennifer Allen-Wise at 248-833-7347 or
[email protected] to reserve your space.
Digital Packages & Ads $395 - $1,495
Stand out online—and at Coverings—with wallet-
friendly digital packages and ads. Choose to enhance
your online Coverings directory listing or interactive
floor map listing with the addition of a video, press
release, show specials and more! Log in to your
exhibitor portal to learn more and choose your
promotion today.
Exhibitor Spotlight on Coverings Blog $500
Position your company as a subject matter expert
and a resource to tile & stone industry professionals
by contributing to the popular Coverings blog. The
blog is frequented by registered and prospective
attendees as a key source of show and industry
information. Your spotlight can be a maximum of
500 words, include one to five images, and must be
pre-approved by Coverings Show Management.
NEW! eNewsletter Banner Ads $1,500 | 2 banner ads per issue
Drive traffic to your website and booth by purchasing
a 650x125 .jpg or .gif banner ad with hyperlink in the
monthly Coverings Connection newsletter sent to
~75,000 tile & stone industry subscribers.
Videos $5,000 - $7,500
Video continues to be one of the most effective
elements in a digital marketing strategy. In fact,
video marketers get 66% more qualified leads per
year. Incorporate your video strategy with your
presence at Coverings 2020! Videos from the show
floor will be produced and shown daily on the
Coverings website, on the shuttle buses, Coverings’
social media channels and at the convention center.
You have two ways to participate:
t 30-Second Commercial - $5,000 – Include
your already produced 30-second video in
the Coverings video show daily and be seen
by attendees onsite, online, and post-show.
t Onsite Advertorial - $7,500 – Record a 2-3-
minute interview and product demonstration
in your booth that’s quickly edited and
distributed as part of the Coverings video
show daily. You will also receive a copy of
the video to use in your own marketing
during and after Coverings.
Ready to Promote Your Brand?
Contact Us
Whether you’re looking for something unique or want more details on any of the sponsorship opportunities listed in this brochure, the Coverings sales team will be happy to assist. Contact Tim Fearney today!
Tim Fearney
Director, Sales
571-313-5791