Sponsorship Opportunities at your local Cricket Club

(insert picture of your team; ground and/or club logo in the space above & delete this text)

Introducing (insert club name) Cricket Club

• Club History and current credentials• Number of Members• Number of usable email / mobile phone / postal address contact details• Number of home fixtures per season• Footfall at ground for home matches• Affiliated to which leagues and competitions• Post match footfall in bar / clubhouse• Details of Additional Events throughout the season

Sponsorship Activation & Promotion (1)

We propose to work with a sponsor in a flexible way to create a bespoke partnership that fits the priorities of both organisations. The following is a series of suggestions on how we would look to structure a partnership.

________ Cricket Club is willing to offer the following benefits to a headline sponsor:•Sponsor to receive naming rights and branding opportunities across club property, team wear, communication platforms and written collateral.•Specific company messaging and promotional details listed where appropriate.•Brand recognition on:•Team shirts, caps, training clothing•Ground advertising boards (production costs covered by the sponsor)•Club house / Bar / Changing Room and WC posters•Verbal Announcements on major match days•Member communications – newsletter, emails, website•Press Releases and local community stakeholder communications•Depending on the nature of the sponsor company’s products / services, we suggest club members are given an incentive or discount offer

Sponsorship Activation & Promotion (2)

• If the sponsor is a local based company, we suggest a joint branded member recruitment drive through the company’s staff, clients, suppliers and local stakeholders to announce the new partnership

• Sponsor has the right to use the name, logo and images of the club and its players to promote its support of the local community in its own publications, website and media releases

• Headline sponsor to meet informally with club representative at least every 6 months throughout the term of the agreement to review activity to date and consider new activation ideas

• In consideration of the above promotional benefits ______ Cricket Club is seeking a headline sponsor to pay £____ per annum based on a ____ year agreement.

• Sponsorship performance reviewed annually against a pre-agreed set of objectives.

Contact

To progress a conversation regarding this opportunity please contact:

Insert Name

Position within Club

Email

Telephone

Copyright

This presentation and its specific content and ideas are the copyright of ___(insert club name)__ Cricket Club and may not be revealed to any third party without the express permission of ___(Insert club name)___ Cricket Club.

This presentation is made possible thanks to Cricket United which is owned and run by The Lord’s Taverners, registered charity number 306054.

For further information, please contact Tom Rigby at The Lord’s Taverners on 020 7821 2828.