sponsorship & effective advertising files/hr14 sponsorshipfnv.pdf · 6| sponsorship &...

| Sponsorship & Effective Advertising1

SPONSORSHIP & EFFECTIVE ADVERTISING

MEET THE ENTIRE FOODSERVICE INDUSTRY FACE TO FACE AT THE REGION’S ANNUAL HOSPITALITY AND FOOD EVENT!

A TOUCH OF EXCELLENCE TO YOUR BUSINESS

1-4 APRIL 2014 | 3-9 pm, Biel-Lebanon21st edition

horecatradeshow @horecalebanon horecaleb AN EVENT BY horecashow.com

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I - Platinum Sponsor 40,000

II - Gold Sponsor 25,000

III - Silver Sponsor 15,000

IV - Special Events Sponsor Opportunities

1. Hospitality Salon Culinaire Platinum Sponsor/Partner 25,000 Gold Sponsor 15,000 Silver Sponsor/Category 8,000 Bronze Sponsor 5,000 Friend of the event 3,000

2. Live Junior Chef Competition

3. Lebanese Culinary and the Atelier Gourmand

4. Art of Service Competition

5. Lebanese Bartenders’ Competition

6. Wine & Beverage Lab

7. National Extra Virgin Olive Oil Contest

8. Lebanese Barista Competition

9. Bed Making Competition

10. Annual Hospitality Forum

Platinum Sponsor/Partner 15,000 Gold Sponsor 10,000 Silver Sponsor 5,000 Friend of the event 3,000

11. Floral Symphonies 3,000

12. Chairmania 3,000

13. Librairie Gourmande 3,000

14. Product of the Year 3,000

15. Tech Novation 5,000

16. Gold Club Lounge 5,000

17. Business Center 5,000

18. Customized Event 10,000

19. Master class / workshop at one of our events (30 min) 2,500

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V - Effective Advertising

1. Logo on the entrances giant floor plans 750

2. Live mascot circulating in the exhibition aisles (per day) 500

3. Advertisement in HORECA official catalogue 1 full page 1,375 Inside back cover 1,430 Inside front cover 1,650 Back cover 1,925

4. Advertisement in Hospitality News Middle East magazine -Special HORECA issue 1/4 page 1,090 1/2 page 1,575 1 page 2,475

5. Banner website section page 1,000

6. Shuttle bus/cart branding (per bus/cart) 1,500

7. You are here floor plan (per kiosk) 1,500

8. Banner on website homepage 2,000

9. Giant banner between halls 2,000

10. Logo on the Hospitality Annual Forum notepads 2,000

11. Visual in the press lounge 2,000

12. Logo and stand number on the aisle floors (for 10 floor tiles) 2,500

13. Flyer distribution in visitors bags 2,500

14. Banner outside registration area (per registration) 3,000

15. Banner at registration area (per registration) 3,000

16 .Product display kiosks (5 kiosks) 3,000

17. Entrance door logos 4,000

18. Social media wall (re-charging lounge/station) 5,000

19. Logo on show badge including online confirmation 5,000

20. “Invitation brought to you by” 5,000

21. Hostesses and ushers dress branding 5,000

22.Water cooler station (2 stations) 6,000

23. Badge lanyard branding (excluding production fees) 6,000

24. Official show bags 6,000

25. Stairs decals (excluding production fees) 6,000

26. Break station 7,500

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HORECA exhibition has rapidly become the premium event of choice for professionals in the industry. As one of the leading exhibitions in the Middle East, we believe that HORECA sponsorship opportunities will raise your brand awareness and your media exposure.Maximizing your HORECA show presence requires energy, imagination and pinpoint efficiency. No matter what your budget, you can find ways to stand out from the crowd before, during and after the show. Our team will work closely with you to define your objectives and put together a package that helps you achieve your goals.For more info, please contact the client servicing department + 961 1 480081 Ext. 224

NB. We may use your logo in a single color on publicity materials

I. Platinum Sponsor (Exclusive for 1 sponsor) USD 40,000

II. Gold Sponsor USD 25,000(Exclusive within your product category and available for 4 sponsors)

III. Silver Sponsor/Supporting hotels USD 15,000(Exclusive within your product category and available for 4 sponsors)

385 of the world’s leading suppliers reported record orders and visitors found that it was the best buying and sourcing opportunity in the Middle East.

YOUR ANNUAL BUSINESS MEETING PLACE


IV - Special Events Sponsorship Opportunities

1. Hospitality Salon CulinaireFor the 15th edition, visitors will be invited to watch more than 250 chefs competing in 18 different categories. Visitors will discover the region’s latest culinary concepts and trends and meet a panel of international judges from Europe and the Middle East.

The Salon Culinaire will feature 5 different competitions:• Display Competition (Bakery, Pastry and Cooking Competitions)• Live Sandwich Making Competition• Live Competition (Cooking and Pastry)• Live Lebanese Competition (Cooking and Pastry)

Food and beverage companies, kitchen equipment and utensils, fruits and vegetables suppliers, chef’s uniforms and accessories are invited to sponsor this unique event.

Platinum Sponsor/Partner USD 25,000Gold Sponsor USD 15,000Silver Sponsor/Category USD 8,000Bronze Sponsor USD 5,000Friend of the event USD 3,000

2. Live Junior Chef CompetitionStar chefs of the future will demonstrate their skills and share their culinary passion. For the 5th consecutive year, students from leading technical schools and hotel management universities will show off their skills and demonstrate their talent.

Food and beverage companies, kitchen equipment and utensils, fruits and vegetables suppliers, chef’s uniforms and accessories are invited to sponsor this unique event.

Platinum Sponsor/Partner USD 15,000Gold Sponsor USD 10,000Silver Sponsor USD 5,000Friend of the event USD 3,000

3. Atelier GourmandCelebrities and international chefs will be performing live on stage and sharing their passion and innovations for reviving our traditions and highlighting tomorrow’s culinary trends.

Food and beverage companies, kitchen equipment and utensils sup-pliers can sponsor this exceptional event.


LIVE HORECAA WORLD OF EVENTS!


4. Art of Service CompetitionFor the 2nd year, food service professionals and hotel management students will gather to exhibit their service skills, competence, creativity and innovation. Participants will showcase their talent as well as knowledge in food and beverage service techniques. A professional jury will be on hand to select the winners.


5. Lebanese Bartenders CompetitionPromote your brands, products and/or services by sponsoring the 13th edition of the Lebanese Bartenders Competition. Over 25 skilled bartenders from Lebanon’s top nightlife venues, hotels and restaurants will mix it up and compete for the title of Best Lebanese Bartender in the presence of an international panel of judges.


6. Wine and Beverage LabLeading experts will conduct daily workshops and wine tasting ses-sions revealing the latest innovations and products in the beverage industry. It is an excellent opportunity for specialists and winemak-ers to get insight into the latest Lebanese and international brands and vintages and take away stimulating business focused ideas.


7. National Extra Virgin Olive Oil ContestCelebrating its 9th anniversary, the contest will feature a series of tastings and discovery sessions with more than 50 olive oil produc-ers from all over the country. Local and international judges bestow gold medals on the best Extra Virgin Olive Oils, as well as best olive oil label and bottle.




8. Bed Making CompetitionFor the first time this year housekeepers and hotel management students are invited to compete and make the perfect bed in front of a professional jury.


9. Lebanese Barista CompetitionFor the first time this year, the country’s most skilled and profes-sional baristas are welcomed to battle for the coveted title of the Best Barista in Lebanon.


10. Annual Hospitality ForumHospitality and food service leaders will gather in a series of confer-ences, enlightening workshops and cutting edge round tables to discuss hot topics, share knowledge and provide valuable insight on the latest consumer and product trends influencing the industry.


11. Floral SymphoniesLeading florists will display their works of art and showcase their latest innovations in flower arrangement.

Sponsor USD 3,000

12. ChairmaniaFor the 2nd year, galleries and designers will reveal their latest chair designs for all types of hospitality venues.

Sponsor USD 3,000



13. Librairie GourmandePromote your brands through the latest book releases and an array of culinary references will be displayed at the cozy corner. Don’t miss guest appearances by well-known authors.

Sponsor USD 3,000

14. Best Product of the yearPromote your brands, products and/or services by sponsoring the product, innovations and new ideas that were introduced throughout 2013 and early 2014 and will not only be showcased but competing for best new product titles.

Sponsor USD 3,000

15. Tech NovationThe latest technological innovations and trends for the industry will be on display to lead restaurateurs and hoteliers into the future for better, quicker and more efficient services.

Sponsor USD 5,000

16. Gold Club LoungeGrab the HORECA Gold Club member’s attention to your concept, products and/or services by sponsoring the Gold Club Lounge that welcome’s exhibitors and VIP guests.

Sponsor USD 5,000

17. Business CenterThe business center is an on-site lifeline for exhibitors and attendees who need more than just the internet, providing last minute printing, copy and fax needs. Sponsor can opt to supply pens, notepads, and relevant collateral.

Sponsor USD 5,000

18. Customized EventsPromote your products and/or brand during a customized tailor-made event created specially to your company over 20sqm.

Sponsor USD 10,000

19. Master class or workshopPromote your brands, products, restaurant or services by demonstrating live in front of the public with 30 min workshop at one of our events.

Sponsor USD 2,500



V. Effective Advertising

1. Logo on the entrance floor planGrab visitor’s attention to your company and stand with your logo on the giant floor plan available at the exhibition’s entrances.

Price: USD 750

2. Live mascot circulating in the exhibition aislesMake sure that your message gets around! The exhibition aisles promotional staff can draw visitor’s attention and generate traffic at your stand. Limited to 3 companies

Price: USD 500/day

3. Advertisement in the official catalogueAdvertise in HORECA official catalogue. The catalogue is a long-term promotional document widely used by professionals. More than 15,000 copies will be released to all visitors.

1 colored page USD 1,375Inside back cover USD 1,430Inside front cover USD 1,650Back cover USD 1,925

4. Advertisement in Hospitality News Middle East - Special HORECA issuePromote your brand, product or services by booking your page now!Hospitality News Middle East special HORECA 2014 will be distributed to more than 15,000 visitors during the exhibition in addition to the 1,000 copies sold in local bookshops and 2,500 copies delivered door to door to the magazine’s subscribers.

1/4 page USD 1,0901/2 page USD 1,5751 page USD 2,475

5. Banner on HORECA website section pageFeature your banner in one of HORECA website section pages prior to the show to promote your business with a direct link to your website. More than 25,000 people visit the annual HORECA website.

Price: USD 1,000

6. Shuttle Bus /cart brandingMake sure that your message gets around! Increase your visibility and display your company’s visual and stand number on the shuttle bus/carts transport-ing visitors and exhibitors from parking areas to the exhibition.

Price: USD 1,500 per bus/cart (4 days)

Place youradvertisment


7. You are here floor planPlaced by each exhibit hall entrance, these floor plan kiosks will help increase brand identity and drive traffic to yourbooth. While attendees look at the floor plan for guidance, they can also see your company logo and location on the plan.

Price: USD 1,500/ kiosk

8. Banner on HORECA website homepageFeature your banner prior to the show to promote your business with a direct link to your website. More than 15,000 people visit the an-nual HORECA website.

Price: USD 2,000

9. Giant banner between hallsAttract visitors in the exhibition area. Display your company’s logo and booth number prominently around the peripheries of the halls.Banner size: T.B.A.

Price: USD 2,000 (excluding production)

10. Logo on the Annual Forum notepadsPromote your company’s logo and booth number by choosing the notepads, which will be distributed during the four days of the Annual Hospitality Forum seminar sessions and at the media desk.


11. Visual in the Press LoungePromote your company’s logo and booth number at the Press Lounge where complimentary computer access is available to the press.

Price: USD 2,000

12. Logo and stand number on the aisle floorsAn original way to steer visitors to your stand. Put your stand number on the aisle floor and guide visitors to your stand. Limited to 5 companies

Price: USD 2,000/10 floor tiles

13. Flyer distribution in visitor’s bagsDistribute your flyer in more than 15,000 visitor’s bags distributed to all visitors at the show entrances.

Price: USD 2,500 (4 days)

14. Banner outside registration areaCapture the visitor’s attention the minute they reach the exhi-bition by prominently displaying your company’s logo and stand number.Banner size: To Be Advised.


Place your advertisment

Place youradvertisment



15. Banner at registration areaGrab the attention of attendees while they register and pick up their badges. Increase on site visibility by showcasing your visuals at one of the show entrances.

Banner size: To Be Advised.Entrance: To Be Advised.


16. Product display kiosksEnhance your visibility by display-ing your product in high traffic areas. 5 kiosks distributed in the exhibition in the most attractive areas of the exhibitionSize: To Be Advised.Location: To Be Advised.


17. Entrance door logosMake an impact the moment attendees arrive to the show with your visual on the glass doors to welcome them.

Price: USD 4,000

18. Social media wall(Re-charging lounge/station)

Give attendees a place to recharge their mobile devices before they head back out on the show floor. Branded mobile kiosks or docking stations can display sponsor’s video content if desired. Video monitors with scrolling Twitter feed will keep attendees engaged and entertained while waiting for their devices to charge.

Price: USD 5,000

19. Logo on show badge including visitors’ online confirmationDouble the impact of your promotion: Highlight your logo on the online confirmations to the more than 6,000 buyers who will start registering online one month prior to the event. Also, feature your logo on the show badges distributed to more than 15,000 on-site registered visitors.

Price: USD 5,000 (including production)

20. “Invitation brought to you by”Increase your vis-ibility by featuring your logo printed on invitations distrib-uted to our 45,000 database names as “This invitation is brought to you by”

Price: USD 5,000



21. Hostesses and ushers dress brandingIncrease your visibility starting the exhibition doors by featuring your logo on 50 hostesses pins and ushers ties.


22. Water cooler station Wet whistles at these ultra-convenient and quick water cooler stations to keep conversation flowing! Includes sponsor signage above coolers and sponsor branded cups.

Price: USD 6,000 (2 stations)

23. Badge lanyard brandingLanyards are the must-have fashion accessory at any show. Provide all attendees (more than 15,000) with a user-friendly way to display their show badge promot-ing your message, logo, and booth number.


24. Official show bagsMake an impact the moment attendees arrive to the show! 15,000 visitor’s bags will be distributed to all visitors at the exhibition entrance. Supply the official show bags to showcase your brand. Emblazoned with your logo, these bags will be carried by attendees throughout the show.


25. Stairs decalsStep up to this opportunity by placing your logo and booth number on each of the entrance stairs.


26. Break stationThink about having your own break station in 20 sqm stand, serving food and/ or drinks branded with your logo and distributing treats along with your informa-tion.



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