sponsorship activation proposal. tournaments identities february, 14 – 20 2011 atp world tour 250...

13
Sponsorship Activation PROPOSAL

Upload: barnaby-hunt

Post on 22-Dec-2015

218 views

Category:

Documents


0 download

TRANSCRIPT

Sponsorship ActivationPROPOSAL

Tournaments Identities

February, 14 – 20 2011

ATP World Tour 250 – indoor hard

Prize Money € 512,750

Marseille, Palais des Sports – Indoor Stadium

64 000 spectators during the week

30 hours on TV

72 285 unique official website visitors – 455 684 page-view with more than 50 % of

foreign visitors

10 players in the top 20 ATP World Tour

May, 15-21 2011

ATP World Tour 250 - outdoor clay

Prize Money € 398,250

Nice Lawn Tennis Club – historical club in downtown city

30 000 spectators during the week

25 hours on TV

43567 unique official website visitors – 297 333 age-view with more than 60 % of

foreign visitors

4 players in the top 15 ATP Wold Tour – Cut Off : 56

Open13 - Positioning

Inaugural event in 1993

First indoor event in the south of France

Lauching season indoor hard court

Jean-François Caujolle, founder and director. Former professionnal ATP Tennis Payer (1972 – 1981). Director of BNP Paribas Masters (since 2006), Open de Nice Côte d’Azur and Brussels Ladies Open since 2010. Member of the European board of the ATP tournament directors.

High quality Public Relations and Hospitality

Customization of the offers and flexibility of the organization

Rising stars inside the tournament : Federer, Nadal, Djokovic, Murray, Tsonga, Monfils, Soderling, Davydenko, Baghdatis…

Top french players and top 10 players

N°4 in terms of draw level including ATP World Tour 500 (11) and ATP World Tour 250 (41)

Open Nice Côte d’Azur - Positioning

Roland Garros ambushing

Last preparation for the French Open in the heat of the clay season

Last stop before a Grand Slam which entails broad international media coverage

Jean-François Caujolle, co-director

Historical tournament and club of the french sporting inheritance

Favorable site towards player / fan proximity

Melting pot between top french players and top 15 members of

the ATP world tour

High quality Public Relations

Customization of the offers and flexibility of the organization

ATP World Tour Calendar

MARSEILLE NICE

The Players

Soderling, Robin (SWE) # 5Berdych, Tomas (CZE) # 6

Ferrer, David (ESP) # 7 Youzhny, Mikhail (RUS) # 10

Melzer, Jurgen (AUT) # 11Tsonga, Jo-Wilfried (FRA) #13

Cilic, Marin (CRO) # 14Baghdatis, Marcos (CYP) # 20

Llodra, Michael (FRA) # 23Troicki, Viktor (SRB) # 28

Gasquet, Richard (FRA) # 30Simon, Gilles (FRA) # 41

Berdych, Tomas (CZE) # 6Ferrer, David (ESP) # 8

Roddick, Andy (USA) # 9Baghdatis, Marcos (CYP) # 20

Davydenko, Nicolay (RUS) # 22Gasquet, Richard (FRA) # 28Nalbandian, David (ARG) # 31

Simon, Gilles (FRA) # 41

Tournaments Media

National broadcasterLive from Tuesday to Saturday

2 pm – end of play (TBC)

Internationals broadcastersSouth Africa, Australia, Hong Kong,

India, Philippines, Singapore, Brazil,

Mexico, USA, Est Europe, Italy,

Spain, Turkey, Russia…

Press

Radio

Official web media www.opennicecoteazur.com

QuickTime™ et undécompresseur sont requis pour visionner cette image.QuickTime™ et undécompresseur sont requis pour visionner cette image.QuickTime™ et undécompresseur sont requis pour visionner cette image.Media

QuickTime™ et undécompresseur sont requis pour visionner cette image.QuickTime™ et undécompresseur sont requis pour visionner cette image.QuickTime™ et undécompresseur sont requis pour visionner cette image.National broadcasterLive from Tuesday to Sunday

2 pm – end of play (TBC)

Internationals broadcastersUK, Spain, China, Italy, Hong-Kong

India, Philippines, Singapore, Brazil,

Mexico, USA, Finland, Italy,

Brasil, Belgium, Russia…

Press

Radio

Official web media www.open13.fr

Brand exposure Open13Television Broadcast and Sponsor report by

KEY FINDINGS (2009)

• The Open 13 Marseille was broadcast for a total of 259 hours and four minutes and was watched• by a cumulative television audience of 4.0 million viewers1.• Coverage of the Open 13 Marseille reached a potential 91 million households in 158• territories.• Europe generated the majority of Open 13 Marseille coverage (217 hours and three minutes or• 84% of the total) and the greatest level of viewers (3.6 million or 90% of the total).• The highest level of coverage came from broadcasters in Spain with a total of 55 hours and 35• minutes (21% of the total) while the highest cumulative audience (1.9 million) came in Romania.• In total, the eight monitored sponsors generated over 320 hours of exposure from the tournament• coverage and a gross media value of €20.6 million.• Conseil Général des bouches du Rhône produced the highest level of brand exposure (155 hours• and 15 minutes) and gross media value (€10.0 million) of all the monitored sponsors.• BNP Paribas generated a further 77 hours and 43 minutes of exposure and a gross media value• of €5.0 million.• Veolia received five hours and ten minutes of brand exposure which delivered a gross media• value of €330,000.

Open13 & Open de Nice Côte d’Azur Global Activation

Brand visibility

Courtside panelsFrench & international broadcasts

On site jumbotron advertising Live Scoring & statistics

Official printed documents

Public Relations (option)

TicketingVIP Hospitilaty

Boxes

Web traffic

Official website Web social Networks

Web ticketing Web Mobile Newsletters

BWIN brand visibility

Option 1 Official Sponsor (3 years deal)

• 4 BWIN logos on the court backdrop banners

• 6 logos on the courtside banners (without led system)

• BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days

• Access to french betting rights*

Option 2 (led system) 3 year deal

• 20 % of time of play on the led courtside ( 50 % of the surface)

• Access to french betting rights*

Option 3 1 year deal

• 6 logos on the courtside banners (without led system)

• Access to french betting rights*

Option 1 Official Sponsor (3 years deal)

• BWIN logos on 1/4 of the court backdrop banners

• 2 courtside banners

• BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days

• Access to french betting rights*

Option 2 Official Sponsor (3 years deal)

• Central court area BWIN visbility induding icecoolers, umpire chair, ans player’s benches (with BWIN colors)

• 2 courtside banners

• BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days

• Access to french betting rights*

Option 3 1 year deal

• 4 courtside banners

• Access to french betting rights** 1 % fee of your total national betting following the french law

BWIN Web Traffic & Ticketing

Option 1 Official Web Sponsor (3 years deal)

• Exclusive Web Live Streaming (we have to check with the french law)

• Official website sponsor with BWIN backgrond graphics and link

• BWIN logo and weblink on official social networks (facebook, twitter…)

• BWIN logo and link on official ticketing webpage

• BWIN logo on live scoring - statistics and web mobile

• BWIN logo on 3 officials newsletters (25 000 contacts)

• 50 tickets per day including on line games to win tickets

Option 2 1 year deal

• 20 tickets per day including on line games to win tickets

Offers - Budget

Option 1 Official Sponsor 3 years deal

€160,000 ET + 2,5 % per year• 4 logos on backdrop banners • 6 logos on the courtside banners• BWIN promotional movies on

central court jumbotron• Access to french betting rights• BWIN Official Web sponsor (see

details p. 13)• 50 tickets per day• Hospitality (option)

Option 1 Official Sponsor 3 years deal

€150,000 ET + 2,5 % per year

• 1/4 of the court the backdrop banners

• 2 courtside banners• BWIN promotional movies on

central court jumbotron• Access to french betting rights• BWIN Official Web sponsor (see

details p. 13)• 50 tickets per day• Hospitality (option)

Option 2 3 year deal

€ 100,000 ET +2,5 % per year

• BWIN logo using 20 % of time of play on the led courtside ( 50 % of the surface) Access to french betting rights

• 20 tickets per day

Option 3 1 year deal

€ 50,000 ET• 4 courtside banners• Access to french betting rights• 20 tickets per day

Option 2 Official Sponsor 3 years deal

€150,000 ET + 2,5 % per year

• Central court area players + iceboxes and referee places with BWIN colors

• 2 courtside banners with BWIn coolrs• BWIN promotional movies on central

court jumbotron• Access to french betting rights• BWIN Official Web sponsor (see

details p. 13)• 50 tickets per day• Hospitality (option)

Marseille + Nice Official Sponsor (3 years deal) : € 290,000 ET (year 1) - € 295 000 ET (year 2) – € 300 000 ET (year 3)

Option 3 1 year deal

€ 60,000 ET

• 6 logos on courtside banners

• Access to french betting rights

• 20 tickets per day