sponsors - modern healthcare · orlando health's head of marketing and pr will discuss the...
TRANSCRIPT
#MHWomen 1
SPONSORS
8:30 a.m. – 9:20 a.m. | AlpineContinental Breakfast - Alpine
9:30 a.m. – 10:30 a.m.Opening Keynote | Campaign 2016 Debrief: Rhetoric, Messages and Maneuvers - Lucerne I & II
For this keynote panel, top-notch politicos (from the left and the right) will review key marketing elements of the presiden-tial campaign. Which tactics broke new ground, which ones tanked and how might they be relevant to you, the healthcare marketer?
10:35 a.m. – 11:35 a.m. Marketing Rx: Healthcare Trends - What You Should Know - Lucerne I & II
With so much happening in healthcare--the growing popularity of big data, fervent M&A activity, the switch from volume to value--which trends should you pay attention to and how should they inform your marketing strategy?
11:45 a.m. – 12:45 p.m.Networking Luncheon - Alpine
12:55 p.m. – 1:50 p.m.Beat the Press: Creating Branded Content (Concurrent Session) - Lucerne I & II
They say, "content is king." But how can your organization reap the benefits of online publishing? This session will highlight online healthcare content strategies that sizzle.
Marketing ConferenceWifi Network: psav_event_solutions Access Code: MHmarketing
AGENDA
2 #MHmktg
Tim Weinheimer Founder/PrincipalThe Weinheimer Group
Lisa Arlege Powell PresidentMediaSource
Delmarie Cobb Democratic StrategistThe Publicity Works
Joan Kurtenbach Vice President Strategic PlanningMarketing and Communications Rush University Medical Center
Beth NeCamp Chief Communications OfficerThe Ohio State University Wexner Medical School
Christina Galoozis (Moderator) Custom Content StrategistModern Healthcare
Harris Meyer (Moderator) Senior ReporterModern Healthcare
Merrill Goozner (Moderator) EditorModern Healthcare
Jennifer Bazante Enterprise Vice President Enterprise MarketingHumana
Pam Hardy Managing EditorSharp Health News
Lisa Wagner Republican Strategist Lisa Wagner and Company
NOVEMBER 9
2016
#MHmktg 3
12:55 p.m. – 1:50 p.m. More than a Touch-Up: Healthcare Rebranding (Concurrent Session) - Lucerne III
What drives a healthcare system to spend serious time, money and effort to alter its public face? How can you be sure you're getting a return on the investment? Ascension and VCU Health will go over best practices and lessons learned from their rebranding efforts.
2:00 p.m. – 3:00 p.m.In the Wake of Tragedy: Branding and Crisis Communication Strategies (Concurrent Session) - Lucerne I & II
Orlando Health's head of marketing and PR will discuss the branding and communications challenges that arose in the wake of the worst mass shooting in U.S. history.
2:00 p.m. – 3:00 p.m.Digital Marketing ROI (Concurrent Session) - Lucerne III
Email remains one of the most reliable and efficient ways for marketers to get their message across. But strategies have to constantly evolve to grab consumer attention and of course, email is just one in a set of essential online tools. Marketing executives from top healthcare systems will share their latest thinking around email and digital marketing strategies.
3:00 p.m. – 3:20 p.m. Networking Break - Alpine
3:30 p.m. – 4:30 p.m.Closing Keynote | Healthcare Hustle: Using Data to Get Marketing Results - Lucerne I & II
Healthcare organizations are accumulating masses of data, which can be a gold mine for marketers. But the question is how and when to use it to optimize results. In this keynote address, Advocate Health Care's CMO Kelly Jo Golson will detail data strategies that:
• Enhance the consumer experience• Increase the quality and delivery of care• Benefit the bottom line
AGENDA
Cynthia Schmidt Chief of MarketingDept. of Strategy & MarketingVCU Health
Jeremy DuncanVice President of Communications and Brand MarketingBlue Cross Blue Shield of Rhode Island
Aurora Aguilar (Moderator) Managing Editor-NewsModern Healthcare
Jill Austin Chief Marketing Officer Vanderbilt University Medical Center
Kendall Morris (Moderator) PartnerAuthX
Nick Ragone Senior Vice President Chief Marketing and Communications OfficerAscension
Anne Martino Vice PresidentConsumer Insights & Innovation, Aurora Health Care, Inc.
Kelly Jo Golson Senior Vice President and Chief Marketing OfficerAdvocate Health Care
Andrew J. Snyder Senior Vice President of Marketing and CommunicationsOrlando Health
NOVEMBER 9
2016
Keynote SpeakersSPEAKERS
4 #MHmktg
Opening KeynotesLisa WagnerRepublican StrategistLisa Wagner and Company
Delmarie CobbDemocratic StrategistThe Publicity Works
Pam HardyManaging EditorSharp Health News
Joan Kurtenbach Vice President Strategic Planning, Marketing and CommunicationsRush University Medical Center
Closing KeynoteKelly Jo GolsonSenior Vice President and Chief Marketing Offi cerAdvocate Health Care
Jennifer Bazante Enterprise Vice President Enterprise MarketingHumana
Jill Austin Chief Marketing Offi cerVanderbilt University Medical Center
Jeremy DuncanVice President of Communications and Brand MarketingBlue Cross Blue Shield of Rhode Island
Anne MartinoVice President Consumer Insights & InnovationAurora Health Care, Inc.
Kendall MorrisPartner AuthX
O U R P R O D U C T I S
Our award-winning healthcare marketing comes with a few side effects, like sudden feelings of triumph and joy. [email protected] HEROmarketing.com
#MHmktg 5
Your healtchare organization needs to growLET YOUR PATIENTS AND PHYSICIANS TELL YOU HOW
FIND OUT MOREvennli.com/healthcare
CONTACT [email protected]
• Understand what matters most to patients and healthcare providers
• Provide meaningful value through competitive advantage and differentiation
• Drive increased physician referrals by understanding what matters most
• Understand how to address key functional areas with high turnover
6 #MHmktg
Andrew J. Snyder Senior Vice President of Marketing and CommunicationsOrlando Health
SPEAKERS
Plan. Buy. Optimize.Across Everychannel with MBuy.
Proud Sponsors of Modern Healthcare’s 3rd Annual Strategic Marketing Conference.
Visit our booth at the conference and www.mbuy.com to learn more.
INTEGRATED MARKETING PROGRAMSPUBLIC RELATIONS
ADVERTISING
wingermarketing.com 312.494.0422
Tim Weinheimer Founder/PrincipalThe Weinheimer Group
Cynthia Schmidt Chief of MarketingDept. of Strategy & MarketingVCU Health
Nick RagoneSenior Vice President and Chief Marketing and Communications Offi cer Ascension
Lisa Arlege PowellPresidentMediaSource
Beth NeCampChief Communications Offi cerThe Ohio State University Wexner Medical School
#MHmktg 7
SPONSORS About our Sponsors
The YourCareEverywhere platform is an innovative, digital health and wellness engagement solution. Combining the power of relevant health and wellness content, self-generated data from consumer health devices, linkage to your facility and clinic portals, and a Meaningful Use certified mobile app (see certification information and cost and limitations at www.medhost.com/about-us/yourcareuniverse-certification), YourCareEverywhere allows you to expand your digital strategy and consumers to consolidate healthcare information in one location. Co-branded with your facility and EHR-agnostic, the YourCareEverywhere platform and supporting marketing services help your facility extend your market reach, grow your brand, and create continuous engagement with consumers in your community.
Vennli’s solution for Healthcare gives providers software to access and manage patient insights by conducting real time, continuous choice research. Providers can see what is most important to their patients and how the facility compares to competitive providers. These insights are then used to provide meaningful value through differentiation and building true competitive advantages.hireuma.com.
HERO Marketing is a data-driven integrated agency that saves clients from marketing mayhem and disaster. We like to say our product is happy clients. HEROmarketing.com
For thirty years, Winger Marketing has increased clients’ success and helped gain endorsements and media placements by developing and executing strategic communications plans. Our Integrated Marketing Action Plan (iMAP) delivers business-boosting outcomes. We enhance client brand awareness through print and digital media, ensuring your message won’t be lost in the sea of stimuli. To learn more visit wingermarketing.com
MBuy combines every channel media expertise and the best advertising technology–providing advertisers with media buying and planning services that engage the right audience and channels.
8 #MHWomen
Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Combining the power of a print publication, 24/7 digital news products, robust research and event platforms, Modern Healthcare reaches the largest and most captive audience of healthcare leaders and infl uencers.
To learn more or join the community visitModernHealthcare.com
Fawn LopezPublisher and Vice-Presidentfl [email protected]
About Modern Healthcare
Follow, Join & Like Modern Healthcare